Salesforce

Director, Product Marketing

Senior Manager of Product Marketing 

Member of Salesforce Marketing Cloud Customer Advisory Board. Providing feedback on customer business needs, products and roadmap.

Salesforce Marketing Cloud Customer Advisory Board

Salesforce Marketing Cloud Ambassador

•	Plan and execute Digital Marketing group meetings
•	Solicit sponsors and speakers to present at the meetings
•	Facilitate and moderate conversations in-person or in the Success Community
•	Collaborate with fellow user group leaders for best practices and strategies for omni channel marketing

Salesforce Marketing Cloud User Group Leader

• Serve as a sounding board for ExactTarget's product roadmap
• Provide feedback on the overall client experience at ExactTarget
• Share industry best practice and thought leadership

ExactTarget Market Advisory Coucil

Aetna

Senior Product Manager, Marketing Technology

athenahealth

Manager, Marketing Automation

DigitasLBi

Associate Director, Marketing Operations

The Boston Consulting Group

•  Leading the Marketing department's use of the Salesforce Marketing Cloud for email automation and partnering with cross-functional teams to enhance lifecycle email programs.
•  Partnered with agency and key global business partners to execute, evaluate and improve internal/external global marketing initiatives tied to email, social and web.
•  Provided strategic direction on creative, campaigns and messaging direction.
•  Provided creative brief direction for global team and other technical experts to ensure all creative enhances BCG brand image and communicates effectively to achieve its objectives.
•  Conducted extensive A/B testing of communications strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing external and internal global email campaigns.
•  Managed development of content through the creative review process, collaborating with copywriters, and capturing feedback from multiple global stakeholders while adhering to strict deadlines.
•  Evaluated the performance of campaign sends, including the impact of subject lines and segmentation.
•  Managed a global team based in India, Canada and Boston who developed and deployed campaigns for over 100+ global marketers.

Global Email Marketing Manager

Liberty Mutual Insurance

•  Primary liaison with Salesforce/Salesforce Marketing Cloud to manage the client portfolio and execute projects to ensure on-time and on-budget delivery, subscribing to the highest standards of quality and ensure all programs are thoroughly blueprinted.
•  Ensured email status with the ISPs remains in good standing; working closely to resolve and troubleshoot any deliverability-type issues (ISP blocking, ISP blacklisting, anti-spam filtering).
•  Provided subject matter expertise on email marketing campaign best practice and regulation, including CAN-SPAM and online privacy as well as how data integrates with Salesforce solution.
•  Reviewed key aspects of the email design, build and deployment processes to ensure optimal quality, rendering quality, and subscriber segmentation and delivery accuracy.
•  Worked with stakeholders to develop and measure key performance indicators to ensure marketing campaigns are impactful, delivered on-time, accurately tracked, and adhere to the Liberty Mutual principles and policies.
•  Worked with the customer and campaign team to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach and develop an appropriate, campaign-specific testing approach.
•  Managed the relationship of external agency partners such as ExactTarget, Salesforce, Social Engage, Brainshark, ZMAGS, ReturnPath, Shoutlet to advance the sophistication of Liberty Mutual’s digital marketing programs.

Corporate Communications, eCommunications

Johnson & Johnson

•	Managed and market the company’s patient and health care professional websites by ensuring that the content reflects the current DePuy branding and highlights key products to differentiate this global, $375M company that develops and markets medical devices
•	Expanded digital marketing position by creating brand awareness online that included the first direct-to-consumer patient education program, first consumer Twitter and Facebook account, first patient education video launched on JNJ Health Channel (on YouTube) and first online campaign with Boston.com
•	Worked closely with PGA Tour and Champions Tour team to ensure brand is promoted through various online reach and offline marketing materials 
•	Managed online communications portal, conduct field visits and serve as internal liaison to support 500-person sales force’s business needs
•	Managed agency relationships by maintaining consistent communications between team and clients;
•       Created marketing materials and educational tools such as surgical technique brochures, product catalogs, animations, etc.; designed and distributed email campaigns using ExactTarget email solutions
•	Developed branding and communication strategies
•	Worked with global, cross-functional teams to develop and launch new products
•	Analyzed IMS competitor data, chart prices and sales to identify potential markets and factors affecting product demand
•	Managed company presence at industry congresses, trade shows and sales force’s global training meeting

Business Communications Manager

•	Worked closely with Olympic Committee and brand team to ensure that key product messaging is promoted through various online and offline marketing materials and at the Olympic Trials
•	Served as marketing support for new product launches and deliver appropriate voice of customer
•	Conducted surveys assessing customers’ needs and satisfaction to better understand product market
•	Assured that online and offline marketing materials adhere to Johnson & Johnson Worldwide Internet Compliance Policy, FDA regulations, HIPAA Privacy, and other corporate policies
•	Developed and managed in-house email marketing CRM database; designed and distributed branded company newsletters, event announcements and product information to healthcare professionals and patients through ExactTarget email solutions platform
•	Managed search engine optimization on sites to improve positioning in search engines
•	Managed multiple projects on an ongoing basis, overseeing entire development process to ensure project is completed on time and within budget
•	Attended key trade show events and sales force’s global training meeting

Business Communications Analyst

Dedicated Director of Product Marketing with over 25 years of experience in marketing technology, including digital marketing operations, training, platform migration/implementation, and consulting. Skilled in leading global community programs that reward, recognize, and educate top community experts and advocates for Salesforce Marketing Cloud. Passionate about making learning accessible to all, from business executives to job seekers and students. Recognized as an award-winning digital marketing thought leader, keynote speaker, and global board member of various organizations. Committed to giving back to the community and mentoring the next generation of leaders.

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