Passionfruit

Senior Product Designer

hundo

Hundo's mission is to eradicate youth unemployment by aligning education with future skills.

- Responsible for the full design process and launch of hundo.xyz, the first learning platform with an on-chain skills wallet committed to the upskilling of a Gen Z audience for the future of work.

- Mentored junior designers, developed assets for the marketing team and began evolving the existing brand to be in line with the pioneering vision of the company and its users.

Worked closely with the technical co-founder, dev team, QA and product manager.

Play Consulting

Play is a digital product innovation studio on a mission to create playful experiences that inspire.

Joined the product team (6 designers) working on a variety of projects (mobile and web) for brands such as PwC, British Gas, Octopus Energy, Inmarsat, Oxford City Council, Foresters and many more.

- Helped Octopus Energy to launch an innovative platform that turned EV cars into batteries on wheels, charging them when it is most affordable.

- Enabled thousands of PwC employees globally to sell and deliver work by improving usability and layout of a global knowledge management system hosting methods, frameworks, templates, case studies, toolkits and more.

- Incentivised positive behaviours in students from Oxford City Council walking to school and helped educate students and parents about the impact the has on their exposure to pollution in the air.

- Designed a concierge app for Posh Village to give high net-worth individuals direct access to local artisans around the world.

Product Designer

Press Loft

Press Loft is the only international Indoor & Gift PR specialist with a very feature rich platform. 

- Helped to onboard new users by redesigning the Influencer Outreach and Journalist Request features.

- Uncovered an opportunity that immediately generated 3000 strong leads.

- Uncovered usability flaws by studying user behaviour through live recordings and heatmaps.

- Review mining and competitors' analysis for a broader understanding of the company's position in the market.

- Conducted stakeholders and user interviews to understand company requirements, impact on users’ daily tasks, and the language used to describe their successes and frustrations at work.

- Created user flows, wireframes, prototypes, final UI and an internal training document for the team.

UI/UX Designer

IPC Systems, Inc.

2 days/wk contract.

- Solely responsible for UI/UX for a suite of automation and migration tools for compliance voice recording data in the banking sector.

- Helped secure funding from a Global Tier 1 Investment Bank for further development and testing.

- Contributed to front-end development for web apps aimed at the banking sector alongside backend developers and system engineers.

UI/UX Consultant

Okappy Ltd.

3 days/wk contract.

- Increased conversion rates after redeveloping onboarding flow.

- Developed new UI concepts for iOS & web app.

- Fixed usability issues and aligned terminology and tone throughout the app.

- Redesigned website (WordPress + custom CSS) and developed marketing assets for print and web (posters, flyers, banners, business cards).

Sensée

Sensee provides customer service workforce to leading UK brands.

- Designed a modern and professional PDF newsletter with custom layouts in each issue, combining photography, custom shapes and a strictly-pink colour palette.

- Developed marketing assets for print and web.

- Designed infographic to highlight successful partnership with major client.

Graphic Designer

Compliance3

- Company branding (logo, business card, letterhead & brochure design). 

- Built their previous site and designed marketing assets for print and web.

Brand & Web Designer

ZEN EXCHANGE LTD

Worked alongside the CEO & back-end developer, wireframing, prototyping desktop & mobile app UI & UX. Designed and built responsive website. Logo, custom shape business card & banner design.

UI / UX Designer & Front-end Developer

Silver Lining Solutions Ltd

- Designed screens for desktop and mobile and a simple UI kit for performance management software for big business. 

- Developed marketing assets for print and web.

UI Designer

Senior Product Designer with 8 years of experience in creating impactful designs that drive business success. Helped a diverse range of clients to launch products and secure funding through user-centred design work.

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