Landor

Client Manager

Deloitte Digital

> Led marketing and user experience projects with international cross-functional teams, mainly focusing on financial services
> Developed market segmentation, positioning, messaging and new product offerings based on customer insights from quantitative and qualitative research
> Led the Deloitte Design Thinking initiatives and internal trainings
> Developed creative customer-centred strategies and actionable roadmaps to drive marketing
conversion and product innovation

Senior Consultant in Brand & Experience Strategy

> Conducted market research (qual & quant) to identify customer trends, preferences, and competitors' activities
> Designed end-to-end customer journey maps to ensure consistent and relevant brand experiences
> Defined brand strategies and provided guidance to creatives regarding content topics, tone of voice, and brand messaging
> Designed and moderated Design Thinking workshops with internal stakeholders and clients up to C-suite levels

Consultant in Experience Design & Innovation

Swiss Re Corporate Solutions

> Supported product teams in identifying innovation opportunities rooted in customer-centricity
> Designed and moderated innovation workshops and Design Thinking trainings with product teams
> Created PowerBI reports to deliver monthly updates on innovation activities to Senior Management
> Prepared research plans and ethnographic interviews guides for market research

Innovation & Design Thinking

B—BRUCE

(Previously Logic Design)
> Conducted market analysis and benchmarking to support the definition of brand strategy and positioning
> Developed strategic concepts by identifying key customer insights
> Collaborated with creative departments by writing comprehensive briefs and participating in creative process
> Conducted explorative interviews and ideation workshops with key client in B2C context

Brand Strategist

BlueLion Incubator

> Created engaging and persuasive content for marketing collaterals, including website content, social
media posts, and email newsletters
> Launched and promoted Switzerland's largest corporate innovation program 
> Coordinated and managed 20+ events, such as startup investors pitches and community building events
> Designed brand guidelines and marketing materials promoting the firm

Community Manager

Marketing Intern

👋 Hello! I'm Giada, a Brand and Experience specialist. I leverage insights and creative thinking to solve complex business challenges.

🚀 Brand Strategy
💡 Design Thinking & Innovation
📊 Market Research and Analysis
🔍 Customer Journeys
🎨 UX/UI Design Collaboration 
🗣️ Stakeholder Communication

🎓 Master's Degree in Brand Strategy & Creative Brand Management @ Pompeu Fabra University
🎓 MiniMBA in Marketing @ Marketing Week with Mark Ritson
🎓 Certificate of Advanced Studies in Design Thinking Methods @ Zurich University of the Arts

📬 Let's connect!

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Giada Polini's Linkedin Analytics

Giada Polini

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