Gianluca Parente's Linkedin Analytics

Sales Professional with 10 years of experience. Having successfully sold in over 5 different industries has taught me the universal and timeless principles of human psychology applied to sales. Product knowledge changes and evolves constantly. However, our brains, the way we think, and the decision-making process behind each purchase never changes. Knowing your product inside out but ignoring these elements is a failing sales strategy. Sales have far more to do with the person or company in front of us than with what we’re actually selling. If you can communicate with them effectively and make them feel heard, you’ll have the outcome of the negotiation in your hands.