Qualtrics

Enterprise Account Executive

GlobalDataResources

GDR offers an enterprise platform that provides privacy-safe consumer data for programmatic advertising. With features like analyze customer data, custom audience building and omni channel activation, it helps brands, agencies, and publishers reach their target and drive growth. 

The platform partners with top providers and agencies to offer a well-researched and easy-to-control solution for digital advertising. 

✅ Responsible for commercial launch including developing of sales strategy with ICPs, KPI's, sales process and implementation of sales methodology MEDDIC
✅ Built and maintained strong relationships with top 10 accounts. 
✅ Focus on new net revenue: new logo's and upselling existing accounts 
✅ Initiated and managed a Nordic partnership with Kantar Group where Kantar clients can seamlessly integrate their custom insights into their idfree account
✅ 2022 Attainment: 123% 
✅ 2021 Attainment: 117%
✅ Example of clients: GroupM, IPG Mediabrands, Kantar, Johnson & Johnson, Nordea, IKEA

Head of Sales - EMEA

Studios Group

Studios were a fitness & tech startup were our mission were to change the way people discover and practice sports and fitness. No need to worry about multiple subscriptions. As a Studios member, you were able to use the best your city have to offer, with one single membership. Receiving access to more than 80 different boutique fitness Studios.


Some achieved metrics during our lifetime: 
✅  200+ paying members
✅  2000+ bookings
✅  80+ different locations in Central Copenhagen
✅  20+ different fitness categories 
✅  500+ weekly classes available
✅  1 closed pre-seed funding round


In July 2018, we decided to close Studios, but the experience, challenges, and process about creating and starting my own tech & fitness startup have provided me with valuable experience and knowledge.

Co-Founder

Concept ApS

Concept is a marketing tech company and media house. Supporting and growing their partners through the entire digital ad ecosystem. 

I had two main responsibilities (50/50% split): 
1. Managing an existing client portfolio: focus on new net revenue, reach quota and maintain a strong relationship. 
2. Identifying new business opportunities for our partners, creating a business case, managing stakeholders, and selling the solution to our partners.

Some notable mentions:

✅ Established a new revenue stream, by introducing a toolbox of new video formats.  Increasing revenue per page with 37%. This toolbox was shortly after launched as it's own business unit.
✅  Established a strategic sales collaboration with Viaplay Group AB (Former known as NENT AB), so their sales division could cross-sell our video inventory. 
✅  Introduced high impact advertising through programmatic platforms like Google, Xandr and Adform to significantly improve the revenue price per page view.
✅  Responsible for setting up, testing, and evaluating new potential SSPs and AdTech partners like Adform, Xandr, PubMatic.
✅  2015 performance:  117% Attainment
✅  2016 performance: 137% Attainment
✅  Examples of clients managed: Arla, Viaplay, Stark, Nordea, GroupM, IPG Media Brands Dentsu Aegis

Business Development Manager

The responsibility for all campaign activities. Ranging from pre, ongoing, and post-activities.
✅  Forecast / Reservation in our adserver (Adform/Emediate)
✅  Creation of all tracking activities (re-targeting, conversion tracking or other funnel optimisation pixels)
✅  Quality check the campaign matching the advertisers KPI. 
✅  All post activities like campaign evaluation 
✅  Advisory role in all relevant fields for advertisers

Campaign Manager

As an experienced sales professional with a proven track record in Enterprise Sales, SaaS, Media Sales, and Business Development, I excel at delivering valuable solutions through solution selling. With over eight years of experience, I've developed a deep understanding of how to identify new business opportunities, articulate and create a business case, manage stakeholders, and sell the solution to partners. My success in building strong relationships and exceeding quotas and metrics is driven by my ability to be a trusted partner, empowering client advocates.

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