Customer IQ

Founder of Customer IQ. 

Our mission: equip founders and startup teams with amazing customer research and insight, empowering them to build success.
 
Customer IQ offers 3 key services to startup founders: 

1] Fully outsourced research design and project delivery (done for you)
2] Coaching modules to guide you to a positive research outcome (done with you)
3] Support and tactical research services for DIY research (done by you)

Our products and services are designed for founders at all stages of their journey - from customer discovery through to product-market-fit.

Founder / Research & Insight Director

Profundo Research & Insight (now Customer IQ)

World-class research and insight with senior-level project management across the whole project without the inflated price tag, what's not to like? Looking to work with insight-driven marketers in growth-focused organisations.

We pride ourselves on:
+ Customer Discovery - who are your audiences? What are their needs, motivations, problems?

+ Market Insight - key competitor positioning, offering and where the opportunities lie

+ Campaign development - media, messaging and creative development

Insight Director [Founder, Owner]

Digital-i

I launched and established the Consultancy division of Digital-i, delivering a number of high profile strategic insight projects to a wide range of Broadcast clients.

More info here: http://digital-i.com/

Head of Consultancy (Contract)

William Hill

Research Consultant (Contract)

Head of Brand, Services & Strategy Research (Contract)

ASOS.com

Lloyds Banking Group

Research Manager

Channel 5

Research & Insight Manager

I started my career in research in the year 2000 and spent 10 years in a mix of agency and client roles (BMRB, BBC, Channel 5). 

In 2010 I set up on my own and now run Customer IQ. 

I help startup founders validate their ideas and discover more about their customers. 

Book some time at meetgideon.com 🖖

Who's up for making a deal? 🤝

A fair swap? 

I need just 30 mins of your time ⌚

In exchange for me teaching you the basics of running your own market research project 🧠

You up for it? 

What will you do with this new found knowledge?

🤟 Feel infinitely more confident about how market research works 🤟

⚙️ Plan your own research project with an easy to follow process ⚙️

😆 Impress your friends at dinner parties with your in-depth knowledge of the market research world 😆

No more of that icky feeling you get when you read/hear that market research is essential for your #startup but you don't know where to start.

Friday 12th April at midday.

Not around? Sign up anyway to receive the recording.

30 mins well spent!

🖖


Sign up at the /free page on the Customer IQ - market research for startups website (link in the comments).

Gideon⋅ Barker

Test before you launch 🚀 

I know, easy for me to step in after the event and say 'I told you so'

I know, when you're designing for the future, you can't ask people what they want (btw you should never ask this question)

I know, failures in this space pave the way for future success

But THIS level of poor reviews? Something appears to have gone wrong. 

And a wee bit of research could have been VERY useful along the way 💡 

Great article by Sequoia Capital (I seem to keep referencing this week) on product-market fit suggests that this idea might be the 'wrong path to the future' 

What are your thoughts? 
What would the research have said?

A huge thank you 🙏🙏🙏🙏🙏

To the folks who came along to the webinar "How To Run Your DIY Research Project"

We talked through...

✅ the 6 steps you need to follow to run a research project
🤷‍♀️ the emphasis on figuring out some objectives
🍌 that #MarketResearch is not brain surgery but it's easy to slip up

(Let me know if you'd like access to the slides and/or recording)

33% through my commitment to put on a free learning event each month in 2024.

"So what's coming up in May, Gideon?" I hear you ask 👂 

Something around research interview tips & techniques?

Hands up who's interested in learning how to do some really effective #CustomerDiscovery calls?


#Startups

Asking for a favour from my network! Are you or do you have family members aged 65 or older? I'm currently exploring a new business opportunity and conducting market research. If you have a moment, please fill out a quick survey through the link below. It should only take 5 minutes of your time, and I would be extremely grateful for your help. Thank you in advance!

survey.alchemer.eu • 1 min read

Home safety technology

Putting the last few slides together for a creds deck specifically aimed at partners. 

Because 2024 is the year of great partnerships, right?

Anyone want to see it? Let me know

Interesting way to think about #ProductMarketFit here by considering the archetype you're operating within...

🔥 The 'hair on fire' problem
🧀 The hard fact of life (hard cheese!)
👩‍🔬  The future vision

Read more for how you might approach each one.


https://lnkd.in/euEgme2c  h/t Sequoia Capital

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