Product Marketing Alliance

Member

I'm providing ongoing or ad-hoc services to my clients/employers - Specializing in early-stage B2B start ups in the enterprise, cybersecurity, mobility and telecommunications domains.

- Marketing - Product, Brand, Strategy/Execution, Storytelling, Competitive, Investors/Sales decks
- Content - Strategy, Creation, Research & Analysis
- Business Development
- Open Innovation & Scouting - Start ups/investors/Multinational corporations.

Product Marketing, Strategy and BD for Technology Ventures

SAM Seamless Network

SAM is a leading provider of cloud-native cybersecurity and intelligence solutions for unmanaged networks and connected devices, enabling ISPs to offer cybersecurity as a service to their customers and users. 

As the company's first product marketer, reporting to VP Product, I've

- Rebuilt SAM's product categories and positioning (including products rebranding).
- Established communication, knowledge-sharing, and workflow processes between R&D, Data, Product, Sales, BD, Marketing and CSM.
- Developed sales enablement and marketing assets to support product marketing strategy.
- Conducted comprehensive training sessions for internal and external stakeholders on product offerings, use-cases, positioning and messaging.

Head of Product Marketing

anecdotes

anecdotes enables cloud-first companies to grow by establishing mature, automated and smart cybersecurity Compliance programs. 

- Establishing and leading Competitive and Market Intelligence operations
- Analyst Relations
- A Knowledge Expert on our solutions, market trends, short and long term opportunities and how to 
    provide value to relevant stakeholders within all of these realms.
- Initiating & creating marketing/sales collateral, briefings & trainings

Product Marketing & Competitive Intelligence

Stealth-mode Cyber-Automotive start up

A member of the core team at an early-stage Israeli start up.

- Built and executed the company's Go-To-Market strategy
- Engaged investors, partners, and customers  (Tier1/2, OEMs, integrators, service providers)
- Created marketing strategy and executed collaterals in all channels
- Represented the company in high-level meetings, events, media instances, etc

Director Of Marketing And Business Development

KPMG Israel

- Established the Innovation Advisory practice in Israel. Worked closely with senior local and global management on engaging the Israeli tech ecosystem, connecting global and local corporations with Israeli start ups, and building further infrastructure for global co-operation within KPMG and with its clients. 

- Established the FoodTech&AgTech Practice, brought in 100s of business opportunities - branding Israel as a FoodTech&AgTech excellence center - and expanded KPMG  Israel's reach in the Israeli ecosystem and within the KPMG global network.

- Served as a special advisor to the Global Chairman of KPMG’s Enterprise practice on technology-oriented global projects.

In all these capacities I conceptualized, built, and executed various marketing, business development and content initiatives.  Among the verticals I served and established the firm's local engagement in: FoodTech/AgTech, Smart Mobility, Fintech, Cybersecurity, Blockchain, Industry 4.0 and Digital Health.

Technology Innovation Advisory Lead

Start up accelerators

- Managing Director/ Executive team member at MindCET (EdTech), HAC (Smart City) and TechCode (Chinese Israeli collaboration) start up accelerators. 
- Assisted early-stage start-ups and aspiring entrepreneurs with finding and securing Product-Market-Fit, GTM strategies, Marketing/Content Marketing/PR, investors etc.

Product & Brand Marketing, Management, BD. Scouting

MS Business Communication, a Burson-Marsteller affiliate

MS Comm is a leading Public Relations/Corporate Communications firm, specializing in technology and communication brands

•	Managed a team of client executives handling the public relations of 20+ technology companies, among them multinational companies such as Google, EMC, Alcatel-Lucent, MasterCard, Lockheed Martin, ARM, Cadence and Frost & Sullivan.
•	Driving strategy and media plans for our clients – most of the time working directly with the clients' HQ in the U.S/E.U
•	In charge of developing new P&L units, new services and new partnerships with various service providers.
•	Product management of various PR deliverables and ongoing/ad-hoc projects.

Chief Strategy Officer

Calcalist

Calcalist is Israel's leading business newspaper

•	Covered the local Israeli telecommunications market - regulation, service providers (wired and wireless), financial markets and relevant technologies and services. My in-depth coverage focused on analyzing the effects of technology, regulation and business models on companies' strategies.

Telecommunications correspondent

The 451 Group

- Appointed as the Israel Country Manager, providing the global company with access to Israel's disruptive start-up ecosystem. This move enhanced the company's expertise in early-stage innovations in the enterprise, cybersecurity and communications verticals, and enabled Israeli start ups to get exposure to global enterprises.   
- As a Senior Telecommunications Analyst, I conducted research, produced deliverables, engaged clients, strategized and implemented new services, etc.).

Senior Analyst, Carrier and Network Infrastructure

I'm technology fluent, specializing in Tech Product Marketing, skilled in creating and maintaining interest and engagement with various internal and external stakeholders.
Former Analyst (IDC, The 451 Group), Tech and Telco Journalist, Innovation scouter and manager.

Cybersecurity | Enterprise | Telecommunications | Automotive/Mobility | FinTech | Industry 4.0 | Blockchain |  FoodTech | AgTech | Digital Health | SaaS | B2B | B2D | B2E

• I developed, managed and executed GTM strategies in/for B2B startups and established vendors.
• I led/contributed to PMF discovery through market research, competitive research and strategic positioning and messaging.
• I created and delivered key marketing materials and sales/partners training programs.
• I conceived, managed and executed engagements with analysts, media and industry events.

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