Salesforce

Director of Growth Marketing & Business Consulting, Heroku

🏆 2023 Top 1% of TMP Great Leader Award 🏆
Build and lead a team of data-driven product marketers to identify user behaviors that indicate a need for additional products and then provide AE enablement for the Platform Cloud a $1B ACV business unit. Lead strategy and execution of MarOps programs and messaging for Heroku, a $108M ACV business unit.
•  In FY23, my team developed and ran six unique, data-driven GTM growth programs that produced $76M in ACV, more than double the previous year.
•  Spoke at weekly meetings with global sales leaders to identify latency within the sales process and developed messaging and campaigns designed to meet those in-market needs.
•  Developed and actioned on goals that aligned with Platform Cloud GTM VP and marketing SVP initiatives to ensure that all growth campaigns aligned with organizational messaging and metrics. 
•  Set and executed the MarOps strategy with Heroku, VP of Operations, for identifying and communicating to over 5 million users about major operational changes.
•  Lead an agency team on the audit and major overhaul of Heroku’s automated demand gen programs and messaging that deliver over 40,000 emails per month.

Head of Go-To-Market Growth Programs, Platform Cloud

Earnix

🏆  2022 President’s Award  🏆
Improve customer understanding and engagement by retooling value propositions and developing buying personas. Maximize brand awareness through the development and execution of digital marketing programs. Collaborate with CMO to strengthen the marketing department by doubling the employee count and upskilling the team.
•  Ensured business success by developing and implementing lead definitions, metrics, and lead scoring model, including an executive directive to transition from Marketo to Eloqua in just four weeks.
•  Achieved strategic objectives by developing growth channels for digital advertising through Google AdWords, LinkedIn, and content syndication.
•  Accelerated decision-making process by spearheading the data cleanse project, selecting ZoomInfo as a data partner, and executing a major overhaul of the Salesforce database.

Director of Growth Marketing

Access | Information Management

Improved reach to target audience by creating go-to-market strategies for SaaS products. Shared insights with 150+ cross-functional team members by presenting marketing initiatives and program performance at weekly meetings. Led internal communications, demand generation strategies, and content production for all lines of business. Supported vision-driven strategic planning by presenting reports to senior management on progress against goals and relevant demand generation metrics/KPIs in close collaboration with marketing team members. 
•  Increased client retention and acquisition at local/national levels by implementing software and processes for the team to effectively manage 80+ annual media and association partnerships.
•  Increased revenue and customer retention by formulating new go-to-market strategies across multiple lines of business and sales groups to adapt to the changes caused by the 2020 pandemic.
•  Minimized customer touch-points and shortened buying cycle by increasing the effectiveness of account base marketing efforts (ABM) by developing buyer/client personas, segmentation, and digital targeting.

Senior Marketing Manager

Endeavor Business Media

🧭  Endeavor acquired PennWell in 2018. I was the lead marketer on the flagship brands that Endeavor sought to acquire.

In this role I led marketing strategy for six brands, two market research units, and four national events by acting as senior marketing manager. Fostered effective interaction with VPs, publishers, and researchers to establish/communicate clear goals for advertiser acquisition, audience development, and digital marketing strategies.
•  Maximized customer attraction by developing marketing materials, including PowerPoint decks, media kits, ebooks, research reports, white papers, case studies, and fliers.
•  Drove substantial growth for each business unit by translating Endeavor business media business objectives into brand portfolios, as well as developing marketing plans and executing strategies.
•  Streamlined overall marketing operations through detailed execution of advertising channel activities, including planning, buying/bartering, creative production, ad traffic, and digital advertising.

Nashua Community Music School

Executive Director

The Taylor Group/ManagedOps

Demand Generation Manager

PC Connection

Senior Account Executive

Growth Marketing | Product Marketing | Demand Gen | Email Marketing | Digital Marketing

I am a leader with a proven track record of driving business success through innovative, data-driven marketing initiatives. I specialize in creating robust strategies that generate brand growth and maximize profitability. With expertise in go-to-market planning and digital advertising, I am skilled at analyzing first-party and third-party data to deliver revenue success. My passion for a results-driven approach and compassionate leadership allows me to garner trust and influence throughout the organization.

Marketing Skills: 
Growth Marketing, Campaign Development, Marketing Strategy, Product Marketing, SEO, SEM, Media Buying, Lead Gen, Email Marketing, Trade Show Strategy, Ad Strategy

Software Skills:
Salesforce, Pardot, Eloqua, Marketo, Google Analytics, WordPress, OpenWater, Buffer, Moday.com, Asana, Workamajig, HTML, Adobe: Indesign/Photoshop/Dreamweaver/CQ5

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