Gilmar Rosas's Linkedin Analytics

7+ years of experience as a Growth Marketer in the Tech, Entertainment, and Trade Association industries. Experienced working with venture-backed startups and large enterprise associations. Proven track record of helping companies deliver on growth goals through innovative brand, customer acquisition, retention, and demand generation strategies. Seasoned at building and optimizing full funnel marketing strategies with a rigorous, data-driven, test and learn approach. Proven track record helping early-stage startups scale revenue 280% YoY by driving improvements in channel and business level metrics such as CAC, ROAS, CPA, and ROI. When I'm not busy being a marketing nerd, I'm usually planning outdoor adventures around LA or travel around the world. I'm passionate about many things including music, fitness, nutrition, travel, climate tech, consumer products, mental health & wellness, social justice, fintech, real estate, advocacy, and lot's more! SKILLS Growth Performance Marketing Strategy and Execution, Data Analysis & Insights, Lead & Demand Generation, Email & Lifecycle Marketing, Marketing Automation, A/B & Multivariate Testing, Conversion & Funnel Optimization, Customer Acquisition & Retention, Sales Enablement, Guerilla & Influencer Marketing, Brand Strategy, Paid Social, Paid Search & SEM, Product-Led Growth (PLG), Multichannel Campaigns, Contractor & Agency Management, People management, Cross-functional collaboration, Social Media Marketing, Project Management, Integrated Marketing Campaigns, User Experience, Experimentation, Marketing Programs, Reporting, Customer Segments, Strategic Initiatives, Pipeline Generation, Creative problem solving, Stakeholder collaboration, Communication, Positioning & Messaging, Product Marketing, Spanish (Native Speaker & Writer), Creative Production, Content Marketing, Product Marketing, Copy Editing, Consumer Marketing, Affiliate Marketing, SEO, CRM, Loyalty & Referral Programs TOOLS Asana, Google Analytics, Canva, Meta Ads, Google Ads, Drupal, Figma, Google Optimize, Hootsuite, Salesforce, Litmus, Squarespace, Wordpress, Photoshop, Klaviyo, Segment.io, Lightroom, Marketo, Plann, SendGrid, Branch.io (MMP), Adobe Analytics, Google Tag Manager