Fullinfo / Formify / Cylynt

Helping B2B SaaS startups define their brand, positioning, USPs and overarching company narrative - then translating that into key marketing deliverables.
• Digital audits, online reputation management and positioning
• Brand identity definition, design and alignment
• Website design, creation and optimisation
• Creation marketing assets and sales support

Marketing Manager

PW Solutions B.V.

PW Solutions B.V. provided marketing consultancy to commercial and non-profit organisations as well as private individuals. The company's mission was to bridge the communication gap between people and their audiences by providing compelling content combined with bespoke web and marketing consultancy to create full-stack, actionable solutions. 

•	360° marketing, content and web consultancy
•	Strategies for increasing (digital) awareness, growth hacking opportunities
•	Tactics to improve effectiveness and efficiency of digital marketing activities
•	Website optimisation (search engine optimisation, conversion rate optimisation, user experience and pathways)
•	Creation and design strategic digital resources and content
•	Solutions to specific challenges like creating first value propositions, defining USP's, positioning, initial content and branding

Marketing Consultant

GMW advocaten

GMW lawyers is an innovative, multi-disciplinary law firm in The Hague which serves a wide variety of B2B and B2C clients. GMW lawyers supports the expat community in The Netherlands by providing legal advice on topics affecting internationals, through their expert lawyers and via the online information hub: www.legalexpatdesk.nl

I helped GMW lawyers connect with the international community and expand reach by:
· Defining and implementing a marketing, communications and business development strategy and plan
· Designing, building and running online platforms 
· Developing and executing cross-channel campaigns
· Communicating the role of lawyers for internationals
· Consolidating our position as experts in expat law
· Building relationships with partners in the international community
· Extending market reach in The Netherlands
· Optimising websites for search and leveraging social for engagement
· Ghost-writing, content creation, editing and translating legal content.

Results:
· Tripled international web traffic
· Quintupled lead generation
· Significantly increased international business 

Key projects:
· Designed and built new 2000 page company site, including data structuring: www.gmw.nl/
· Designed, built, wrote and provided photography for 200 page site: www.legalexpatdesk.nl 
· Development of marketing content library
· Extension of partner network
· Online and offline content marketing campaigns
· Defined and implemented brand style for Legal Expat Desk
· Conducted marketing audit to define baselines

International Marketing Manager

BeachEDIT Limited

BeachEDIT provided remote web, marketing and communication services to clients including: 
· Marketing strategy, planning and multi-channel execution
· Brand development, alignment and roll-out
· Site builds, rebuilds and redesigns, audits, optimisation and organic on- and off-site SEO
· Corporate, crisis, PR, internal and marketing communications

2017 - 2018: TrendMiner N.V.
Full-stack remote marketing consultancy to support scale-up of engineering big data analytics software start-up:
· Definition and implementation of marketing plans, processes, KPI’s, metrics and templates
· Execution of omni-channel lead generation campaigns
· Management, expansion and optimisation of existing company website
· New 170 page website build: trendminer.com
· Content creation: news, events, PR, blog posts, white papers and e-books
· Social media management and growth
Results:
· Delivery enterprise website
· 58% increase organic web traffic, 200% engagement
· Doubled LinkedIn, tripled twitter, 400% engagement
· 1000% Lead generation

2012 – 2016: BlueCielo ECM Solutions
Comprehensive remote marketing consultancy to support evolution and globalisation of engineering software company:
· Definition and implementation of marketing plans, processes, metrics, templates and KPI's
· Planning and execution of integrated global marketing campaigns
· Management, standardisation and optimisation of website, including redesigns
· 270 page company site build: bluecieloecm.com
· Blog site build: blog.bluecieloecm.com
· Social media implementation and development
· Creation dynamic content and extended collateral suite
· Management SEM/PPC, advertising, design, POS, PR and web agencies
Results:
· Delivery enterprise website, including customer portfolio, partner directory and blog site
· 91% reduced cost of website management 
· 52% website traffic increase
· 243% lead generation increase 
· 80% reduced average cost per SEA lead  
· Global marketing machine for passive and active lead generation

BlueCielo ECM Solutions

·	Definition and implementation of on- and offline marketing communication plan.
·	Aligned cross-channel marketing and communications
·	Corporate and product brand definition, consistency and representation
·	Improved market positioning and awareness for increased reach
·	Started SEA for lead generation
·	Website management, architecture restructuring, content optimisation and alignment
·	Site testing, accessibility and implementation of metrics
·	Designed electronic communications, e-newsletters and mailshots
·	Copywriting for advertising, public relations and corporate and internal communications
·	Events: communication, web promotion, design point of sale and gifts
·	Design templates for communications, projects and documents
·	Graphic design for print and online advertising
·	English proofreading, editing and copywriting

Achievements
·	Website redesign (Drupal): www.bluecieloecm.com
·	Implementation of SEA
·	Implementation of marketing plan
·	Implementation of lead generation
·	Implementation of metrics and systems for transparency
·	Creation of corporate social media profiles
·	Creation of multi-language collateral suite
·	Branding alignment across channels
·	Corporate Brand Style Guide
·	Partner Marketing Kit and Partner Portal

BlueCielo ECM Solutions was acquired by Accruent in 2017

Marketing Communications Advisor

International Confederation of Midwives (ICM)

The International Confederation of Midwives (ICM) is a global, non-governmental organisation based in The Hague, which works with partners such as WHO, UNFPA, UNICEF, FIGO, ICN, WRA and PNMCH. ICM works to support midwifery research, education, regulation and associations at a global level, in order to raise awareness, promote equal access to care and save women and children's lives.

Management, monitoring and optimisation of the website in order to increase reach and support the organisation's goal: access to reproductive health care for all.

http://www.internationalmidwives.org/

Achievements:
·	Site traffic doubled - maintained for 5 months
·	Faster loading homepage with smaller page size 
·	Enhanced accessibility - 40% fewer errors
·	Improved Google page rank on strategic terms
·	Implemented and reported site metrics for improvement
·	Audited, updated, standardised and optimised site (organic SEO)
·	Created content sections to promote campaigns and events
·	Contributed to the development of the ICM Global Standards for Midwifery

Webmaster

Avery Dennison

Electronic Communications Specialist – Avery Dennison  (Fortune 500 Company)  

Website content management, branding, optimisation and monitoring:
·	www.europe.fasson.com 
·	www.europe.averygraphics.com 
·	www.jacgraphics.com
·	www.cri-europe.averydennison.com
·	www.wine.fasson.com
Websites managed in: Lotus Notes databases, ASP Toolbox and FlexFusion.

Other responsibilities:
·	Electronic communications - creation and production in 6-9 languages 
·	Copywriting, editing and proofreading English texts 
·	Crisis communications for Europe/The Netherlands
·	Occasional translations from Dutch – English – Dutch
·	Management of pre-intranet, training interns to manage content
·	Management of ad hoc action sites, for sub-brands, events or strategic market segments 

Achievements:
·	Co-implementation of cross-divisional electronic communications platform for European region
·	Assistance in implementation of European, Asia Pacific and global pre-intranet platforms 
·	Implementation of metrics and monitoring for websites, newsletters and European intranet 
·	Audits, cleanups and optimisation of current Avery Graphics and Fasson websites

Electronic Communications Specialist

Dunlop Tyres SA

Marketing Communications Coordinator – Dunlop Tyres South Africa     (19/11/2007 – 06/06/2008) 

·	Copywriting of marketing, corporate and internal communications, including brochures, posters, point of sale items, technical information sheets, pricelist, guides and customer information
·	Copywriting and production of the internal hard-copy magazine Accelerate
·	Copywriting, editing and proofreading technical articles and content for press and magazines
·	Proofreading Marketing content, advertising material, sales collateral and point of sale copy
·	Approval processes with Marketing, Technical, Legal and Executive Committee
·	Assisting with strategy, planning and implementation of the Public Relations programme
·	Researching, copy-writing and liaising with agencies to write press releases
·	Maintaining the Dunlop magazine and press mailing lists
·	Maintaining the intranet and the national website http://www.dunloptyres.co.za/ 
·	Editing and assist in implementing new Marketing Policies and Procedures for South Africa
·	Budgets: monitoring advertising spend by dealer, by branch and by publication
·	Assist in driving brand compliance, during transition from national to global Dunlop branding
·	Assist in planning and implementation of sponsorships and promotional campaigns
·	Working with advertising agencies (Whalley's and O'Donoghue), Sales, Marketing, Technical and Executives.

Achievements: 
·	Head Office re-branding
·	Trip to Perth competition
·	Outside Edge campaign
·	From Sea to Sani Pass campaign
·	Pricelist 2008

Marketing Communications Coordinator

Converse by Design t/a BeachEdit

Owner/Operator - CbD T/A BeachEdit    (02/07/2005 – 18/11/2007) 
Copy-writing, editing, proofreading and marketing services

Reach Publishers contracted CbD/BeachEdit over 2 years for: 
·	Editing, proofreading and re-writing manuscripts (soap opera, children, poetry, self-help etc.)
·	Speed-reading of 125 manuscripts for short-listing for a local author's competition.
·	Ongoing work with authors to prepare manuscripts for publication 

Examples:
Siyabonga Jim - by Zinsi MacMeetton 
Searching for Noah - by Hester Dobat
It Works for Me - by Noleen Bridle
Acid Blood - by Luigi Spano

Paktek (Specialised Shipping Supplies) contracted CbD from 1 September 2005 to 31 January 2006 
·	Conceptualisation, design and writing an informational mini-website
·	Creation of brand identity for new product range (Pak-strap)
·	Logo design for new product range (Insuliner)
·	Production of a sales training model and technical load-securing manual
·	Database generation and new business development

Other contracts included: 
·	Gabriel Dauvois – Proofreading screen play trilogy (private author)
·	Academy of Ju-Jitsu – editing and digitalisation of training manual
·	Inbox – marketing database generation
·	Tailormade Joinery, RPM Joinery and Aztec Construction: business card design 
·	Adcom Advertising: recruitment of a graphic designer

Owner/Editor

Wickhit T/A Webarena

Web Consultant - Wickhit T/A Webarena   	03/03/2005 – 01/07/2005)  
·	External sales of complete internet solutions, including websites, hosting and SEO
·	Lead generation and internal sales of editable websites and hosting solutions
·	Conceptualisation and design of editable websites based in ASP/PHP and Mambo systems
·	Layout, design and copywriting of website content 
·	Management of existing customer portfolio, solving barriers to site completion 
·	Editing website design and content to meet customer requirements

Web Consultant

Expert marketer with 15 years' experience in enterprise B2B software, legal, non-profit and manufacturing. 
Key competencies: building marketing capacity, driving sales pipeline, supporting scale-up.
Specialties: content and performance marketing, data analysis and metrics, website design and optimisation (technical, on- and off-site SEO, CRO and UX), SEA, organic and paid social media activation and scaling, corporate, crisis, internal, external, marketing and sales communications, advertising, PR, email, branding and strategic content generation.

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