Verballistics

Behind every great campaign you'll find passion, stories and the drive to create change. At Verballistics, we connect compelling stories with marketing messages, and help leaders and marketers communicate with pride.

Whether you're looking for someone to ghost-write thought leadership content, guidance on a communication-led campaign strategy, a content-centric marketing plan, inspiring presentations, expertly-written content, or communication coaching, we can help.

Founder, Director & Content Queen

CIM | The Chartered Institute of Marketing

Non-Executive Director and Board Member at the CIM, the world's largest community of marketers that support, represent and develop marketers, teams, leaders and the marketing profession as a whole.

Non Executive Director

The CIM Global Marketing Excellence Awards identify and celebrate outstanding global marketing by organisations, teams, and individuals. They recognise and reward the quality, integrity, innovation and creativity delivered by marketers at the cutting edge of their profession

Award Judge - CIM Global Marketing Excellence Awards

Project Placed

One of the founding Non-Executive Directors at Project Displaced. This independent Public Benevolent Institution offers free counselling, mental health first aid and career coaching to Australians out of work.

Project Displaced's qualified volunteer professionals support 4,000+ people from 55 different industries free of charge, seven days a week to make high-quality employment support services available to all. 

- Worked closely with the Founder and CEO to scale up the organisation and successfully apply for and receive its Australian Charity and Not for profit Commission registration and ATO DGR status.
- A member of the Marketing and Fundraising Committee and the Audit and Risk Committee, contributing to a risk by-down strategy which reduced 45% of risk to the organisation within its first two years of operation.
- An active board member who challenges norms and conventions, ensuring that the organisation remains true to its mission, and continues to operate solvently in a highly competitive marketplace.

🏆🏆 Project Displaced won NSW Business’ Most Outstanding Start Up in 2021 for the Sydney City region and was a finalist for the Westfield Community Heroes program in 2021.

The Secret Army Book by Gina Balarin

Available from Amazon, The Secret Army: Leadership, Marketing and the Power of People provides compelling insights on leadership, marketing and the power of people in the often frustrating world of modern business.

Bringing together beautifully told stories, real-life examples, thorough research and the wisdom of credible business leaders, authors and thinkers, this book dives beneath the surface of modern corporate life to expose the hidden humanness that drives us.

At first glance, it may seem like a book about business leadership with a marketing angle. It is. But it's more than that. At heart it's a book about people, about modern life, about corporate life; about living, not just surviving at work.

Book Author

Australian Marketing Institute

Established in 1982, the AMI Marketing Excellence Awards has become one of the biggest programs on the Australian marketing calendar. They're an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

The Awards provides an exclusive opportunity to celebrate excellence in marketing across the country throughout the year.

Head Judge - Confidential Category - 2023 AMI Marketing Excellence Awards

Content Marketing Institute

The Content Marketing Awards is the largest international content marketing awards program. These awards recognise and award the best content marketing projects, agencies and marketers in the industry each year.

Award Judge - The Content Marketing Awards

The Content Marketing Awards celebrate content creators who have had notable accomplishments within the last 12 months.

Content Marketing Awards 2022 Judge

The Content Marketing Association

Selected to participate in a panel of judges to adjudicate the 2021 International Content Marketing Awards hosted by the CMA.

International Content Marketing Awards Judge - 2021

Basware

Customer Marketing Consultant

Kriya (Formerly MarketFinance)

Worked for this leading Fintech company as a Content Consultant to help simplify and amplify their marketing messages. 

Using my strategic, content marketing and planning experience I persuasively and collaboratively created great marketing plans and collateral - focused on our customers' needs and how MarketInvoice are uniquely placed to solve them.

Content Marketing Consultant

Words have power. They educate, inspire and enable change. Words are also my playthings. I use them to influence leaders, employees and customers to do a bit more, a bit better.

HOW? 

- By providing strategic advice, speechwriting, thought leadership content, storytelling guidance and communication-related coaching,
- I enable technology, SaaS and services businesses to cut through the noise,
- And help CEOs find their voice.

With clients like AWS, Telstra, DXC Technology, SAP Concur, Mercer, Adobe, Proofpoint, Slack, Verizon, Personio, Ricoh, Tetra Pak, Basware, Enable, Eficode, Eloque and ServiceNow, I've served customers across 5 continents.
 
WHAT DO I DO?

- Public speaking training - to get leaders presentation-confident
- Strategic advice - on comms and storytelling
- Coaching - unlocking the secret fears holding leaders back. 
- Thought leadership ghostwriting – from speeches to blog posts, white papers to websites, landing pages to LinkedIn.

WHY WORK WITH GINA?

✍🏻💡 She's written stuff:

The Secret Army: Leadership, Marketing and the Power of People
Almost every single type of B2B marketing content
Dozens of poems (that a few privileged people get to read)

👨🏾‍💼💭 She understands leadership challenges:

She's a board member
With a Masters degree in Management Communication (awarded with distinction).

💻🏅 She's a highly qualified marketer:

Fellow of the Chartered Institute of Marketing (FCIM)
Chartered Marketer (ChartMktr)
Fellow of the Australian Marketing Institute (FAMI)
Certified Practicing Marketer (CPM).

🎙️🩰 She knows about performing:

Former ballet dancer and magician's assistant
International keynote and TEDx speaker
Has a BA degree in Drama.

🎟️🪑 She knows what goes on backstage, too:

She's a recovering marketing events manager.

So if you want your words or presentations to inspire change and influence behaviour, say it right. Powerful words motivate people. They work harder because they want to. And companies make more money. It's a no-brainer.


*** I'm also on a mission to end human suffering at work.*** (But that's another story...)
 
https://linktr.ee/Gina.Balarin

My Dad died 2 years ago. The way he lived his life left a valuable lesson.

He was 75 going on 7. He never lost his sense of mischief. And his audacious message isn't just relevant later in our lives. 

It's applicable at every stage.

--- What if we could live according to this principle every day?

--- What if we shared our story more broadly and bravely? 

--- What if leaders encouraged positively audacious thinking that could build up teams and generate organisational pride?

I believe the world would be a better place if we all found opportunities to take ourselves less seriously more often. 

Do you agree? 🤔 

Gina Balarin (CPM FAMI FCIM)

It knocked me off my feet when I read this.


Too often, we feel like we're not making a difference in people's lives. Then something like this happens: a testimonial that makes it all worthwhile.

I worked closely with Adam Houlahan and his team at Prominence Global. Together, we were able to help amplify the stories, influence and reach of some extraordinary people.

They were:
- Leaders in their own field
- Experts in their own right
- Successful and powerful.

But something was holding them back from being extraordinary on LinkedIn.

They weren't sharing their voice - the true one - the one that the world deserves to hear. 

So if you're ready to share your voice with the world and motivate employees to be more productive, it's time to talk. https://lnkd.in/g6pJHDww

I was made to feel ashamed of one of these 3 things. 

I'm a board member, communications expert and marketer. 

I'm proud to be all three.

But some see 'marketing' as a dirty job. In a poll done by HubSpot a few years ago, marketers were ranked by nearly 2,000 people as the among the least trustworthy of professionals. (Still higher than used car salesmen, but lower than barristas).

At times in my life I have been made to feel embarrassed about my career choice.

Marketing is an incredibly challenging profession. It's always different, you're always learning new skills. It requires adaptation, ingenuity, strategic thinking and damn hard work. 

But some people associate it with bad advertising and poor practices.

It's not. 

Instead - when marketing is done right - it's so much more. 

As my fellow CIM | The Chartered Institute of Marketing board member, Paul Mackman says, "Overall, having marketers at the board level ensures that marketing perspectives, strategies, and initiatives are integrated into the organisation's overall strategic direction. We're not just looking out for ourselves – we're paving the way for more diverse perspectives and innovative ideas in those boardrooms."

So - the next time you see a marketer, pay attention to our insights.

Great marketers don't just execute strategy. We create it. 

And never, ever tell a marketer they work in the colouring-in department!

----- Follow me or ring my 🔔 for more insights about #leadership #communication #authenticity -----

Marketers Assemble! 😉 

Calling all my #marketing contacts - I need your help to share this, please! 

We are looking for a #MarketingManager who is as passionate about professional services as we are! Someone who wants to lead and manage a small team to increase our brand awareness and drive leads. 

We offer a great range of benefits, perks and flexible, hybrid working arrangements. 

More here: https://lnkd.in/eedSdQ7Q

If you are interested, please just get in touch. I'd be happy to chat through what we are looking for and answer any questions.

#marketingrecruitment #teamwork #career #worklifebalance

Elliot Pole Chris Beaumont Charlie Nettle (FCIM)Lynsey Fanning Lesley Thornburn Jenna Herlingshaw Ashleigh Thomas Nic Heywood Emily Bentley  Caroline Walker Ben Moody

Communications excellence comes down to these 5 things:


1) The ability to read.
2) The ability to write.
3) The ability to speak.
4) The ability to listen.
5) The ability to understand.

But you can be an excellent communicator even if you don't have the golden quinumverate (group of 5).

How?

Everyone can improve these skills, but sometimes something BIGGER than just practice or learning is standing in your way.

1) Speed-reading (and comprehension improvement courses) improve reading.
2) Practice (and learning from experts) improves writing.
3) Same with speaking.

But improving our ability to listen and understand takes more than just practice, diligence and learning. It takes humility.

I work with leaders (and their teams) who embrace learning through humility. Together we can improve your writing and speaking skills. But, first, you have to want to change. 

You don't have to change the world to make a difference. Sometimes you just have to change yourself.

Agree?

#authenticity #communication #leadership

People don't trust leaders because of this one thing:


They don't share authentic stories.

I love stories. Customer stories in particular. To me, it seems like a no-brainer to share them.

If your customers are shouting about how much they love your product or service (and marketing is re-using these stories) it helps you win more customers, of course. But sharing amazing stories - customer stories and your own - goes further. 

🥳 It inspires your employees.
💻 It helps candidates in the recruitment process trust you.
🥰It reminds your team why you do what you do.

And last, but not least...

It reminds you why you are and should be proud to lead.

Authentic stories are compelling, personal moments of pride.

When they are shared confidently, they give your employees a gift. The gift of:
😎 Confidence
🫶 Trust
🎁 Purpose
💪 Empowerment

It's not always easy to find or share those stories. But it is easy to get help.

Ready to speak better, write better, feel better and lead better? Let's talk.

Some think this is just a fad. I disagree.


While some see the over-sharing of self on social media as 'too much like Facebook', there's an art to blending the professional and the personal. 

In this clip I share what authenticity means to me.

In it you'll discover:
🍫🍫 What chocolate and authenticity have in common.

Does this resonate with you?

If so... who do you know who wants to share more of themselves (appropriately) with the world, but feels like they're lacking the skills to be amazing on the screen, stage or page?

Please pass this on to them.

🔗⬇ Or book a call to feel powerful, authentic and credible. 🔗⬇️

#authenticity #storytelling #professionalspeaking #leadership

Imposter Syndrome and Neurodiversity - it’s more common than you might think.

I’ve been exploring how neurodiversity – and ADHD in particular – affects Imposter Syndrome sufferers, and I’d like to share what I’ve discovered with you so far. 

(please note: This article has been months in the making and is the first of many stories and insights I will be sharing on combining these topics)

When the people interviewed for this article were diagnosed with ADHD, every single person said they felt like they could finally take a deep breath. 

There was no more hiding, no more ‘faking it’, no more masking.

But, for most of them, the journey towards discovering they had both Imposter Syndrome and ADHD took a lifetime.

Link to full article in comments below ⬇ 

A huge thank you to Terri Martin Laetitia Andrac and Sam for your contributions, support and incredible conservations. 

To Gina Balarin (CPM FAMI FCIM) for your support, encouragement and teachings. 

To Mariane Power for your support & collaboration. 

And to everyone who has approached me, shared their story in my workshops or sent me messages, thank you! Hearing your stories is SO POWERFUL, I feel privileged that you’ve trusted me to share them. 

I look forward to supporting you in anyway I can to understand and conquer your Imposter Syndrome so you can shine as your authentic and powerful self. 

Please share this with anyone you know (or feel) it could help. 

Any questions? Please pop them below or message me directly.

Alison 💫 

Link to full article in comments below ⬇ 

#impostersyndrome #impostersyndromeexpert #impostorsyndrome #adhd #impostersyndromespeaker #neurodiversity

It took me 30 years to realise the most powerful word is “No”. Then I learned how to say it right.
 
Leadership is stressful. Constant demands. High expetations. Pressure to perform. To deliver results.
 
And, yet, some people seem to ‘sail’ through it. How do you they do it?
 
They know how to say, “No” well.
 
Here’s how.
 
I had a boss, many years ago, who taught me to say, “No. But thank you” with a gracious smile.
 
It gives you time to think about why you’re saying no. You don’t appear negative while you’re saying it. And people are often so taken aback by this crazy approach that it causes them to re-think and pay more attention to what you’re saying.
 
You may not always get away with not doing the thing you’re declining. But it may be more effective than you think.
 
When was the last time you said, “No” and were glad you did?

#authenticity #leadership #inspiration

--- 🔔🔔 ring my bell for more inspirational leadership posts 🔔🔔 ---

By now you probably already know that stories are one of the best ways leaders can engage customers and inspire employees. But what is the true power of a customer story and how do you use them?

In this video I explain what storytelling does and who it helps.

Spoiler alert: it does amazing things and it helps every single person in your Secret Army. 

So how do you get amazing customer stories? Here are a few tips:
1️⃣ ASK your customers!
2️⃣ Arrange an occasion where they can gather (events are good - customer awards are even better).
3️⃣ Get a videographer.
4️⃣ Make people feel comfortable (get a great interviewer to bring out the best in them and reduce nerves).
5️⃣ Inspire them before you interview them (a great keynote speaker makes a huge difference).
6️⃣ Leverage the HECK out of those customer stories once you have them! (But that's another story...)

Let me know if you'd like to see the full presentation that this extract came from.

Here's what it contains:
🟩 A valuable model for collecting and using customer stories.
🟪 Tips on how to find 'the golden moment' of customer happiness.
🟦 Advice on how to find who your Secret Army of customer identifiers are, and how to use them.
🟥 Ways of using customer stories across your marketing.

Reply below or send me a DM saying "Stories as a Service please!"

The easiest way to get out when you're in too deep.


For a while I lived at Rainbow Beach. The long, flat, wide sands extend for 30km. The beach is, officially, a road. People drive up and down it in their utes (utility vehicles / aka pick-up truck) for fun over the weekends.

But sometimes they misjudge the tides and the rocks.

Rather than being sensible, backing away and retracing their steps (a long, long way if you're only a few km away from your destination), they keep going. 

And then this happens.

At best, your car underside will start decaying from the salt. At worst, you end up with broken windows from the pummelling surf, a wrecked engine and internal car parts, and a vehicle that's only fit for scrap.

WHAT DOES THIS HAVE TO DO WITH BUSINESS AND LEADERSHIP?
Sometimes we get in over our heads. We feel like we're sinking. We're under water or in too deep.

When that happens, backing up and retracing our steps isn't just the right thing to do, it's also honourable, practical and a respectable solution.

When did you last back out of a situation that didn't feel right? Did you get the benefits?

#authenticity #leadership #intuition #mentalhealth

--- 🔔ring my bell for more inspirational leadership posts  ----

Step into the boardroom with confidence! 🏢 

Join us and Gina Balarin (CPM FAMI FCIM) on 24 April, from 12:30 PM to 1:30 PM, to learn the ins and outs of becoming a board member. Discover the strategic advantages of board roles and why they might be the next step in your career.

Register now to secure your spot in our April Hero Webinar!
https://lnkd.in/gFbc7_tM

#LeadershipDevelopment #BoardMember #Webinar #AMIEducation

If you want to fast-track your career and improve communication clarity.

I have three spots open for leaders (and aspiring leaders) who want to magnifiy their influence without anxiety.

I will:
🗪 Give you back your 'spark'
🗪 Help you understand yourself better and
🗪 Prepare you for the biggest presentation of your life.

Reply below with the words "Let's talk" to see if this is the right fit for you.

Here's how I used the "Stories as Service" method to get 8x as many customer testimonials (hint: green beer plays a role...)

We hosted an event.

I spoke at it. 

I shared a true customer story involving green beer, green cake and 'green' office clearouts (going paperless). 

And the customers lined up to give us their stories.

Then the hard work of collating, writing, recording and sharing customer testimonials started.

But - here's the thing - the hard work had already started long before I went on stage. It started with the inspirational leader who wanted to leverage the power of his Secret Army.

You see, customer stories are the lifeblood of marketing. But if you only expect marketing to gather them, you'll never get them. Instead, you need the whole tribe - a Secret Army, if you will - to collect them.

Who's in a company's Secret Army?
🛍️ Customers - obviously - to tell the stories
✍️ Marketers - to gather and share the stories
💰 Salespeople - to cue them up to tell their stories
🤝 Customer service managers - to keep customers happy enough to want to tell stories
👑 Leaders - to inspire customers, employees and shareholders to want to listen to the stories.

When people collaborate based on a common purpose amazing things happen. And that's one of the Secrets in The Secret Army.

Discover more...

Download a free chapter of The Secret Army: Leadership, Marketing and the Power of People. The link is below.

#authenticity #marketing #customersuccess #storytelling

Here's why secrets and stories pack such a "POW!".


When I was a child, I was absolutely enthralled by the book "The Secret Garden" by Frances Hodgson Burnett. If I ever went on Hard Quiz, that wouldbbe my expert subject.

So what made such a big impact on me that this book subconsciously influenced my decision to name my own book after it? (It's called "The Secret Army: Leadership, Marketing and the Power of People... see the link?)

It wasn't the secret itself that intrigued me.

(Although who doesn't like the idea of the enchanted world of an abandoned garden behind ivy-covered walls?).

It was the personal growth.

Mary and Colin - two sour, spoiled children - became robust, confident, beautiful human beings thanks to the Secret Garden and the decent characters who brought them out of their selfishness and misery. 

The secret of the whole story was that with pride, purpose, good fresh air and exercise, healthy food and a positive attitude anyone can change for the better.

I've taken that lesson with me for a lifetime.

What story inspired you most as a child?
 
#storytelling #authenticity #leadership and #thoughtleadership

----- Follow me or ring my 🔔for more content, tips and thoughts -----

What touches you?

This is a post about emotions, but also physicality. 

It's about the word 'haptodysphoria' (hap-toe-diss-four-ee-ah).

Here's what touches me:

💛 The kind generosity of people in my network - strangers, friends, and those I know but don't know fully (yet).
🏔️ The raw beauty of nature. The smell of a crisp autumn morning and the golden light that accompanies nature settling down for winter.
🍑 The tantalising taste of food. Like a peach that drips juicily down my chin and packs a punch of sweetness with a hint of sour.

...Fortunately, I'm not someone who suffers from haptodysphoria, so eating peaches is fun for me. For them, the "odd, disagreeablesensation felt by certain people when handling peaches, velvet or other fuzzy surfaces" is uncomfortable...

And for other people 'feelings' are generally uncomfortable.

I believe in breaking that barrier because, you see, the more we feel - and balance our feelings with facts, experience, evidence and a forward-looking view of the world - the more robust we become.

Susan Jeffers wrote a book called, "Feel the Fear and Do It Anyway." Unless you have haptodysphoria, I recommend following her advice.

What gives you 'the feels'? (Good or bad?)


------ Does this resonate? Get more goodies (including the secrets behind Stories as a Service). See below:🔗⬇️------

Gina explains the word haptodysphoria

𝖨𝗍 𝗐𝗈𝗇'𝗍 𝗆𝖺𝗄𝖾 𝗒𝗈𝗎 𝖺𝗌 𝖿𝖺𝗆𝗈𝗎𝗌 𝖺𝗌 𝖲𝗂𝗆𝗈𝗇 𝖲𝗂𝗇𝖾𝗄, 𝖻𝗎𝗍 𝗍𝗁𝖾𝗌𝖾 𝗍𝗁𝗋𝖾𝖾 𝗉𝗂𝗅𝗅𝖺𝗋𝗌 𝗈𝖿 𝖼𝗈𝗆𝗆𝗎𝗇𝗂𝖼𝖺𝗍𝗂𝗈𝗇 𝖼𝗈𝗎𝗅𝖽 𝖼𝗁𝖺𝗇𝗀𝖾 𝗒𝗈𝗎𝗋 𝖻𝗎𝗌𝗂𝗇𝖾𝗌𝗌 𝗐𝗈𝗋𝗅𝖽.

✍️ 𝐶𝑜𝑚𝑝𝑒𝑙𝑙𝑖𝑛𝑔 𝑤𝑟𝑖𝑡𝑖𝑛𝑔
🎤 𝑃𝑜𝑤𝑒𝑟𝑓𝑢𝑙 𝑠𝑝𝑒𝑎𝑘𝑖𝑛𝑔
🎭 𝐸𝑛𝑔𝑎𝑔𝑖𝑛𝑔 𝑝𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒.

𝖫𝖾𝖺𝖽𝖾𝗋𝗌 𝗐𝗁𝗈 𝗅𝖺𝖼𝗄 𝗍𝗁𝖾 𝖺𝖻𝗂𝗅𝗂𝗍𝗒 𝗍𝗈 𝖽𝗈 𝖺𝗇𝗒 𝗈𝗇𝖾 𝗈𝖿 𝗍𝗁𝖾𝗌𝖾 𝖾𝗅𝖾𝗆𝖾𝗇𝗍𝗌 𝗍𝗈 𝖺 𝗁𝗂𝗀𝗁 𝖽𝖾𝗀𝗋𝖾𝖾 𝖺𝗋𝖾 𝗆𝗂𝗌𝗌𝗂𝗇𝗀 𝖺 𝗍𝗋𝗂𝖼𝗄.

𝖧𝗈𝗐𝖾𝗏𝖾𝗋, 𝗐𝗁𝖾𝗇 𝗒𝗈𝗎 𝗅𝖾𝖺𝗋𝗇 𝗍𝗈 𝗆𝖺𝗌𝗍𝖾𝗋 𝗍𝗁𝖾𝗌𝖾 𝗍𝗁𝗋𝖾𝖾 things, 𝗒𝗈𝗎𝗋 𝗉𝖾𝗋𝗌𝗎𝖺𝗌𝗂𝗏𝖾 𝗉𝗈𝗐𝖾𝗋𝗌 𝖺𝗆𝗉𝗅𝗂𝖿𝗒.

𝖮𝗇𝖾 𝗈𝖿 𝗆𝗒 𝖼𝗅𝗂𝖾𝗇𝗍𝗌 - 𝖺𝗇 𝗂𝗇𝖼𝗋𝖾𝖽𝗂𝖻𝗅𝗒 𝖼𝗈𝗆𝗉𝖾𝗅𝗅𝗂𝗇𝗀 𝗌𝗉𝖾𝖺𝗄𝖾𝗋 𝗂𝗇 𝗁𝖾𝗋 𝗈𝗐𝗇 right - 𝗄𝗇𝖾𝗐 𝗍𝗁𝖺𝗍 𝗌𝗁𝖾 𝖼𝗈𝗎𝗅𝖽 𝖾𝗑𝗉𝗋𝖾𝗌𝗌 𝗁𝖾𝗋𝗌𝖾𝗅𝖿 𝗆𝗈𝗋𝖾 𝖼𝗅𝖾𝖺𝗋𝗅𝗒 𝗈𝗇 𝗍𝗁𝖾 𝗉𝖺𝗀𝖾 if she had help. 𝖲𝗈 𝗌𝗁𝖾 𝖼𝖺𝗆𝖾 𝗍𝗈 𝗆𝖾. 𝖳𝗁𝗂𝗌 𝗂𝗌 𝗐𝗁𝖺𝗍 𝗌𝗁𝖾 𝗌𝖺𝗂𝖽:

"𝐘𝐨𝐮 𝐦𝐚𝐤𝐞 𝐦𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐫𝐢𝐭𝐞𝐫 𝐚𝐧𝐝 𝐬𝐞𝐞𝐤 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐞𝐥𝐩 𝐚𝐬 𝐈 𝐧𝐞𝐞𝐝 𝐢𝐭. 𝐘𝐨𝐮𝐫 𝐰𝐢𝐬𝐝𝐨𝐦 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐡𝐚𝐬 𝐦𝐞𝐚𝐧𝐭 𝐬𝐨 𝐦𝐮𝐜𝐡, 𝐆𝐢𝐧𝐚, 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮!!"

✍️✍️ 𝖨'𝗏𝖾 𝗌𝗉𝖾𝗇𝗍 𝗍𝗐𝗈 𝖽𝖾𝖼𝖺𝖽𝖾𝗌 𝗐𝗋𝗂𝗍𝗂𝗇𝗀 𝖻𝖾𝗁𝗂𝗇𝖽 𝗍𝗁𝖾 𝗌𝖼𝖾𝗇𝖾𝗌 𝖺𝗌 𝖺 𝗆𝖺𝗋𝗄𝖾𝗍𝗂𝗇𝗀 𝗉𝗋𝗈𝖿𝖾𝗌𝗌𝗂𝗈𝗇𝖺𝗅. ✍️✍️

🎭🎭 𝖨'𝗏𝖾 𝖻𝖾𝖾𝗇 𝗈𝗇 𝗌𝗍𝖺𝗀𝖾 𝗁𝗎𝗇𝖽𝗋𝖾𝖽𝗌 𝗈𝖿 𝗍𝗂𝗆𝖾𝗌 𝖺𝗌 𝖺 𝗉𝖾𝗋𝖿𝗈𝗋𝗆𝖾𝗋 𝖺𝗇𝖽 𝖳𝖤𝖣𝗑 𝗌𝗉𝖾𝖺𝗄𝖾𝗋. 🎭🎭

🤝🤝 𝖨'𝗏𝖾 𝖼𝗈𝖺𝖼𝗁𝖾𝖽 𝖢𝖤𝖮𝗌, 𝗌𝖺𝗅𝖾𝗌𝗉𝖾𝗈𝗉𝗅𝖾, 𝗆𝖺𝗋𝗄𝖾𝗍𝖾𝗋𝗌 𝖺𝗇𝖽 𝗅𝖾𝖺𝖽𝖾𝗋𝗌. 🤝🤝

𝖨 𝖼𝖺𝗇 𝗁𝖾𝗅𝗉 𝗒𝗈𝗎 𝖻𝗋𝗂𝗇𝗀 𝗒𝗈𝗎𝗋 𝗎𝗇𝗂𝗊𝗎𝖾 𝗉𝗈𝗐𝖾𝗋 𝗍𝗈 𝗍𝗁𝖾 𝗌𝖼𝗋𝖾𝖾𝗇, 𝗌𝗍𝖺𝗀𝖾 𝗈𝗋 𝗉𝖺𝗀𝖾. 

Maybe it's time we had a chat?

Ever wondered about being on a board? 🤔 This is your chance to find out more!
Join the Australian Marketing Institute webinar with Gina Balarin (CPM FAMI FCIM) as she talks about why more marketers should be on boards.

📅 Date: 24 April 2024
⏰ Time: 12h30 - 13h30 (AEST)
💲 Price: Members - Free | Non-Members - $50
🔗 Register here: https://lnkd.in/gihr8BWN

Key Highlights:
🔹 Why more marketers should be on boards
🔹 Marketing, strategy and how the rest of the world sees us
🔹 Being on a board – The Reality
🔹 Tips for planning a future board role
🔹 Steps to take to get on a board now

What Will You Learn?
🔸 Hard-hitting things to think about
🔸 Long-term advice to prepare for your future
🔸 Helpful tips to take away if you’re looking for a board role now

Register now and take the first step towards a boardroom-ready future! 🚀
#Webinar #BoardRoles #MarketingLeaders #DiversityInBoardrooms #CareerDevelopment

ami.org.au • 1 min read

How to become a Board Member and why you should be on board - AMI

Communication success is not about getting lots of applause. Here's what it is about:

Gaining clarity. Confidence. And seeing the bigger picture. 

When Jordan Pickard and I started working together he was motivated and keen. He was qualified and experienced. He knew his stuff. 

But he was trying everything and not sticking to it. As a result, his messages weren't landing consistently with his prospective clients.

So what did we do?

We worked together to draw out the amazingness in him. 

Bit by bit, he gained a deeper insight into:
- Who he really wanted to help
- What his customers really wanted (vs. what they said they wanted)
- The true value he has to offer the world
- How he shows up online
- Where to 'let things go' and where to 'push'
- And, of course, the way he was communicating.

I could not be more proud of Jordan and the business he is building. Not just because he's found a way to represent himself with clarity and confidence, but because he's adding value to the world. 

I help humble yet brilliant humans like Jordan bring out their inner fire and share their awesomeness with the world.

Isn't it time you did the same?

I have space for 3 new clients. Will you make the cut? Apply using the link below.

Quote of the day:
"Content with a soul transcends the ordinary. It's something that makes people feel. And not just feel in their heart, but feel in their gut, feel in their head, feel all of themselves."
- Gina Balarin (CPM FAMI FCIM), The CEO's Voice. Chief Communication Officer of Verballistics
https://lnkd.in/e-YtyZeN

#qotd #content #quote

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