Gina Hortatsos's Linkedin Analytics

Seasoned marketing leader with over 24 years of management level experience, 22 years in enterprise software. Driven, results-oriented, operations-oriented leader, passionate about building happy, healthy teams that do great work; global marketing strategy; full-funnel demand creation; global programs and field marketing. Specialties: * Team Leadership: build high-performing teams; optimize existing staff and recruit, train, and develop career paths of peak performers; create inspiring, hard-working, and fun team culture. * Global marketing strategy: business planning; translate broad corporate objectives into integrated demand generation strategies; demand modeling; ensure marketing mix optimization and alignment with sales quota retirement plan, audience / buying cycle, regional, industry and route to market requirements * Demand generation: design, build, run, measure and optimize demand generation plans throughout the lifecycle of a lead, from initial marketing touch to pipeline opportunity * Marketing operations: translate business requirements into useful analytics and reporting; understanding of systems and process to enable marketing success