Recruitics

I guide strategic projects that elevate brand awareness and lead generation through multi-channel campaigns. I manage our team's active content calendar and focus on developing SEO-rich pillar pages, industry guides, and dynamic landing pages to position Recruitics as a thought leader and enhance MQL generation. 

Collaborating closely with executives and a talented marketing team, I strive to create engaging digital content that positions Recruitics as an innovator in programmatic job advertising and recruitment marketing technology.

Senior Marketing Manager

North Highland

Responsible for managing northhighland.com and associated web properties. Served as the primary point of contact with internal teams and agencies to maintain and update site content and manage website development projects. Led technical SEO audits to improve website performance and reinforced best practices for content development.

Marketing Manager, Website

Neighborhood Cooperative Ministries 

As a member of the volunteer staff, I provided consulting for marketing strayegy and created fresh content for monthly communications targeted to donors and community supporters.

Marketing Consultant

Apto Solutions

Leading Apto’s marketing efforts, I completed extensive research to understand the pain points of the IT Asset Disposition marketplace to build a marketing strategy that resonated with the target audience. Guided deployment of a new instance of HubSpot and used the Marketing, Web, and CRM Hubs to create a seamless marketing process that has elevated Apto’s brand presence, refined inbound lead tracking, and improved lead to deal close-rate.

Head of Marketing

Market Force Information

As the organization’s marketing leader, I managed an internal team and third party marketing agencies to execute on campaigns that supported new business and strategic sales revenue goals. Along with developing the monthly go-to-market campaign strategy, I owned the annual marketing calendar and budget for department activities including: digital advertising, corporate events/tradeshows, and relationships with 10+ vendors.

Digital Marketing Manager

Fiserv

As part of a newly developed Demand Creation Group, our team functioned as a central resource supporting Fiserv's business units with campaign planning, content management, and reporting. Project-managed cross-functional team resources to plan projects and meet fluctuating timelines. Coordinated with product marketing and event teams to create targeted communications. Synced Salesforce and IBM Marketing Cloud platforms to managed lead generation campaigns to refine performance.

Demand Creation Specialist, Global Sales Organization

TydenBrooks SPG

As a member of a three-person tiger team tasked with resurrecting the global marketing department, my time with TydenBrooks was focused on developing and executing a marketing plan that created brand consistency, fresh content creation, and the launch of online chat and a new e-commerce website.

Marketing Manager - Global Solutions

WeldTech Services, A BHI Energy Company

As Salesforce Super Admin, directed deployment of BHI Energy’s first instance of Salesforce and trained executives and sales reps on the platform's best practices. Established the marketing plan for a massive re-branding initiative of five separate divisions with one CRM database. Partnered with stakeholders to develop a fresh marketing strategy, then executed and tracked prospect engagement. Introduced digital marketing on social media to increase brand recognition and sales productivity.

Marketing Manager - Power Services

Gina is an enthusiastic marketer with a 10-year track record of developing and overseeing marketing initiatives in line with revenue goals. She is passionate about aligning marketing projects with sales efforts to support long-term success through brand awareness and multi-channel campaigns.

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