Marriott International

Director of Marketing Intelligence and Digital Analytics

Crafted yearly content strategies for Marriott and its brands, leveraging audience data, content performance insights, marketing priorities, and business objectives.
Collaborated with global brand marketing, digital, partnership, and media teams to produce high-quality, engaging content that drives connection and engagement for Marriott Bonvoy and its portfolio of hotel brands.
Hosted and moderated the Content Center of Excellence (COE), leading virtual and face-to-face meetings with 150+ global attendees.
Implemented content personas to better target and engage audiences, driving increase in engagement and traffic to site.
Conducted content measurement and analytics to assess performance and inform future strategies.
Managed and assessed vendor relationships to ensure quality and efficiency.
Powered strategic initiatives and trend/customer analyses propelling content and audience
development and cultivating targeted marketing campaigns increasing performance across
digital channels.

Director of Content Strategy

Epsilon

Digital Strategy Consultant for Fortune 500 companies across various industries such as beauty, retailer, oil, travel and hospitality, healthcare and fast food and restaurant
Channel Expertise: social media, mobile/SMS, email, search & SEO 
Skills: Content Analytics and Strategy, Customer Experience · Team Management · Social Media Marketing · Email Marketing · Marketing · Marketing Strategy · Digital Marketing  · SEO/SEM Marketing  ·  SMS Marketing  ·  Influencer Marketing  · CRM Lifecycle  ·   Measurement Plans  ·  Consumer Data Strategy  · Customer Experience  ·  Content Marketing · Social Media Analytics
Ability to help and support clients on a variety of aspects from analytics to data to content to channel.
Ability to translate business problems across different divisions (data, content, analytics, tech) to successfully get things done that work!

Digital Customer Experience Strategy Director

IDG (International Data Group)

Proven experience as strategic leader across digital disciplines, digital planning, strategic thinking, communication, analytics, technology and business development
Built a team in EMEA, to grow digital paid media revenues now serving as head of customer relations.
Responsible for video, podcast and social strategy, with a focus on integrating audience and social media across digital landscapes (web-sites, analytics, podcasts, YouTube, editorial communities, events).
Responsible for growing audiences for IDG editorial brands and social media business globally working with internal teams, clients, partners, and influencers, resulting in increase of revenues in the field of social media.
Work on product development with IDG digital and editorial team(s), event, sale, analytics, corporate marketers and content strategists across EMEA, North America and APAC.
Develop and manage social media strategies across internal divisions and on behalf of clients in IT enterprises (Akamai, Microsoft, Adobe, DXC, Google, Citrix, and other IT and tech companies)
Successfully manage remotely a global team of social, influencer, creative and digital strategists
Successfully launched the re-branding of IDG TECH(TALK) community integrating the brand into the global business strategies (videos, editorial, influencers), now number 1 tech community on social media
Oversee the B2B social strategy for all IDG editorial publications (CSO, CIO, ComputerWorld, Network World, InfoWorld)
Launched the YouTube channel IDG TECH(talk) with an emphasis on video content strategy for all editorial B2B publications at IDG.
Active in the role of social media, video and content sale and analytics consultant drafting proposals, pricing custom programs and presenting them to clients.

Social Media Director

Managed internal and external global teams, influencers, vendors and contractors.  
Provided advanced analytics and business insights with the use of DOMO and Sprinklr tools.  Created processes and guidelines to increase work efficiency.
Accomplishments:
•	Joined the company during restructuring and changes. Within 6 months, launched new paid product(s), revamped digital portfolio and increased revenues by 300%.
•	Led strategy and execution of social organic and paid media initiatives for tech companies domestically and globally which included paid campaigns, Twitter chats, influencer initiatives, and events that increased internal efficiency and revenues by 300%. Clients included ATT, Dell, Informatica, HPE, Citrix and Intel. 
•	Key stakeholder in driving change internally to integrated social across all divisions of the company: editorial, content, audience development, paid media, and events. This resulted in launching new products and increased in revenues, while driving a culture of integration.

Social Media Services, Manager

Ginevra Adamoli

Provided consultant services to businesses that needed to manage, monitor, launch, or operate their digital platforms. Specialized in digital strategy and integrated digital marketing.

- social media management
- content development and strategy
- social engagement and analytics
- community management
- email marketing
- SEO/SEM (Google Adwords)
- analytics (SiteCatalysts, Google Analytics, Telium)
- Art direction

Clients include European and U.S. companies with a specialization in IT, the travel industry and Fashion. 

Tools: Synthesio Social Media Marketing Tool // Brandwatch // SproutSocial // Radian6 // Google Analytics // Facebook Insights // SQL language // Access Microsoft // SPSS // Python

Brand Digital Marketing and Analytics Consultant

The Business Value Exchange

The Business Value Exchange is an online community for CIOs and the rest of the C Suite to talk about the impacts of the digital economy.
•	Oversaw engagement and audience acquisition strategies for The Business Value Exchange/Thrive community and the Enterprise CIO Forum sponsored by HPE which included building relationships/partnerships with C-Suite execs, creating content hosted on their site, deploying newsletter tactics, recruiting members from ABM target lists, managing all social channels, and executing organic and paid digital campaigns. Client renewed programs and campaign still on after 5 years. 

Tools: DemandBase, Google Analytics, Sprout Social, Full Contact

Global Community Engagement Manager HPE

VISIT FLORIDA

Analytics:
Initiated a digital analytic team from the ground up. Responsible for researching,designing, and implementing measurement plans, tracking, coding, and analyzing campaign performance across all VF digital platforms. Set up business objectives and worked closely across departments to assist with strategy and implement analytics processes.
Managed relationships and collaborated with advertising agencies Sapient Nitro and Spark on a daily basis (e.g. analytic team, development team, media buy, and creative and UX ). Developed strong
understanding of SEO, SEM, social media, content marketing, media buy, and website
optimization. Conducted and participated in the design of a variety of tests (A/B testing,
usability & conversion study, A/A testing, debugging, campaign coding). Lead the configuration of Tealium

Social Media // Digital Strategy 
Lead social media strategy for iHeartRadio Ultimate Pool Party event in Miami for VISIT FLORIDA (e.g. develop, implementing, measuring).
Develop new ways to use social media to position VF as an industry thought leader, improve user engagement, and increase brand awareness, leveraging the iHeartRadio event. 
Drive proactive community engagement efforts
Oversee content development for all social channels
Manage relationships with social media agency, and work with cross-functional agency and internal teams representing paid media, public relations, creative development, etc.
Work with internal and advertising agency analytics teams to track, measure and analyze social media performance against goals and establish new metrics where standards do not exist.


Tools: Omniture (Adobe Marketing Cloud) // Google Analytics // Dachis Group social
media monitoring tool // BridgeTrack // Hootsuite // SimplyMeasured Social Media // TINT Social Media Tool // Tealium // Optimizely // Crazy Egg // Nuvi Social Media // Tableau

Member of Association of National Advertisers
Member of Digital Association
Google Analytics Certification

Digital Brand Marketing Analyst

Synthesio

Analyzed, reported, and delivered bi-weekly and quarterly monitoring reports on market research information using web metrics to include data from Facebook, Twitter, blogs, consumer opinions, forums, and online communities.  Designed and implemented new research strategies for the optimization of search query.
Accomplishments:
•	Designed and implementing measurement models to boost efficacy and accuracy when monitoring social media campaigns, brand engagement, and sentiment analysis.
•	Analyzed the global market for Johnson & Johnson, Toyota, Nissan, MTV, Findomestic, McDonalds, Procter & Gamble, Microsoft, and BT during 2012 Olympic games.

Social Media Analyst

Florida State University College of Communication & Information Science

Teamed with academic leaders and peers to research use of social media to influence consumers.  Collected and analyzed data, wrote, edited manuscripts for national and international conferences and publications.  Lectured and facilitated courses at undergraduate and graduate level.
Accomplishments:
•	Earned 2010 Research Assistant Award from the College of Communications; twice nominated for Outstanding Teaching Assistant.
•	Panelist and contributor to 12 social media and communication conferences, workshops, and seminars in Europe and the United States for a variety of global associations (e.g. National Communication Association).
•	Supervised and mentored 3 teaching assistants per semester and over 200 students in undergraduate and graduate courses.

SCHOLARSHIP & AWARDS
Recipient of Karl & Madira Bickel Scholarship Fall 2009
Recipient of Karl & Madira Bickel Scholarship Spring 2010
Recipient of Research Assistant Award Spring 2010
Recipient of Karl & Madira Bickel Scholarship Summer 2011

TOOLS: SPSS, Access, Qualtrics

Researcher/Instructor/PhD Candidate

Teach college students Elementary Italian I and II, and Reading and Conversation 
Provide students assistance in and out class.
Received excellent evaluations at the end of each semester and nominated Outstanding Teaching Assistant 2006
Received my M.A. in Italian Studies

Instructor and M.A. Italian Student

Established advertising department which increased funds.
Secured local sponsorship and established professional relationships.
Advertised magazine on and off campus and recruited members.
Occupied the position of Chief Editor for the Italian section of the magazine.

PR Director and Chief Editor for the Italian Section

3 Day Startup

Planned, implemented, and controlled business strategies for recruiting participants prior to event. 
Developed online surveys to distribute to participants and mentors to assess success of the event and to implement changes for future events. 
Planned, implement, control, and analyzed PR and marketing strategies to increase media coverage of the event in local community, which resulted in FOX coverage of the event and news articles on local newspapers.
Monitored and updated social media during the event.

Event Organizer

621 Art Gallery

Plan, develop, organize, implement, direct, and evaluate the organization's function and performance.
Participate in the development of the organization's plans and programs.
Work with Executive Board to evaluate and advise on the impact of long range planning, introduction of new programs, and state and federal legislation.
Preside at Board meetings.
Preside over management meetings.
Work with Executive Director, Vice- President in preparing and submitting grant applications.

President of the Board

Strong focus on designing and implementing business strategies across a wide spectrum of divisions (editorial, marketing, analytics and research) under clear leadership directions. I am the person you would call to come in during restructuring of companies to bring people together, mitigate different corporate cultures and lay out effective strategies that drive revenues and business growth. I embrace disruption and my agile approach has been a key element in my professional success. With a bit of Italian passion I thrive in a multi-cultural and complexed environments with smart and creative people. TikTok: @socialmediasips

Taplio

Ginevra Adamoli-Kalbli, PhD's Linkedin Analytics

Ginevra Adamoli-Kalbli, PhD

Want to drive more opportunities from LinkedIn?