Rust Management Group LLC

• Founded and manage a dynamic consulting firm specializing in providing fractional/contract strategic business consulting services across a range of disciplines, including global marketing and communications, digital marketing, public relations, brand and CPG management, business and partnership development, lead/demand generation, sports marketing, professional athlete and influencer management.
• Advise clients on developing and executing comprehensive marketing strategies to expand their global presence, enhance brand visibility, and drive revenue growth.
• Provide expertise and management of digital marketing initiatives including website development and security, SEO, SEM, social media marketing, email marketing, online advertising, and content marketing, to help clients leverage digital channels effectively, increase brand awareness, engagement, conversions, and audience reach.
• Manage public relations and communications efforts for clients, including media relations, crisis management, and reputation management, to maintain positive brand perception and mitigate risks.
• Specialize in brand and CPG management, guiding clients in product development, brand positioning, pricing strategy, supply chain, and go-to-market plans to drive brand equity and market share.
• Develop and execute sports marketing initiatives, including athlete representation, sponsorship negotiations, event marketing, and fan engagement strategies, to maximize opportunities and ROI for clients in the sports industry.
• Cultivate relationships with media outlets, influencers, and key stakeholders to secure positive coverage and enhance brand visibility.
• Conduct market research and competitive analysis to identify opportunities and inform strategic decision-making and marketing strategies.
• Collaborate cross-functionally with C-suite level leadership, sales, product development, marketing, and agency teams to ensure alignment of marketing efforts with business goals and objectives.

Founder | Fractional Global CMO/CCO | Brand/CPG | Sports Partnerships & Athlete/Influencer Mgmt

NASCAR

• Developed and executed all national marketing plans, promotional and professional athlete influencer campaigns, communications and public relations efforts for Ryan Newman overseeing brand development, sponsor activations, fan engagement strategies, and acted as primary interface aligning with objectives of Ford, GM, Fortune 25+ leading brand commercial partnerships, sanctioning bodies/leagues/venues, and professional race team stakeholders at all levels in the NASCAR Cup Series, NASCAR Truck Series, and Whelen Modified Tour Series.
• Negotiated team contracts, endorsement deals, sponsorship contracts with Fortune 25+ brands, securing lucrative partnerships and endorsement opportunities.
• Assessed, developed program initiatives, and negotiated Business-to-Business opportunities with C-Suite level executives stemming from official motorsports partnerships.
• Created engaging content for social media channels, website, and email marketing campaigns to effectively communicate brand messaging and engage with fans.
• Developed and executed comprehensive marketing campaigns to maximize exposure and increase fan loyalty, resulting in a 20%+ growth in social media following.
• Collaborated with national and international media partners to secure extensive coverage of Ryan Newman, corporate partners, and teams, including feature stories, interviews, and promotional opportunities.
• Collaborated cross-functionally to ensure program messaging with agencies, retail and product marketing, and communications teams, to ensure alignment of marketing initiatives with overall business objectives and programs that leveraged relevant partnerships to amplify brands.
• Developed and managed track-side efforts, coordinated team and sponsor activations, and large hospitality events to maximize sponsor visibility and provide unique experiences for VIP, partners, and stakeholder attendees. Represented the company at 40+ motorsports events annually, both trackside and non-track functions

Chief Marketing & Communications Officer | Professional Athlete Management - Ryan Newman Motorsports

Rescue Ranch, Inc.

• Led the development and implementation of comprehensive marketing and communications strategies to raise awareness and promote Rescue Ranch foundation mission and programs.
• Oversaw the creation and produced impactful, compelling storytelling content for various channels, including digital platforms, website content, social media channels, email newsletters, print materials, articles, blog posts, videos, and events to showcase impact of the organizations work on individuals and communities while driving action and supporter engagement.
• Managed media relations and outreach efforts, including press releases, media pitches, and interviews, to secure positive coverage and increase visibility for the foundation's initiatives and events.
• Cultivated and maintained relationships with key stakeholders, including donors, volunteers, community partners, and the media, to enhance support and collaboration.
• Utilized data analytics and performance metrics to measure the effectiveness of marketing initiatives and optimize strategies for maximum impact.
• Provided leadership and direction to the marketing and communications team, employees, board members, and volunteers fostering a collaborative and results-driven work environment.
• Collaborated with program staff to ensure alignment of communication efforts with organizational goals and objectives. Monitored and evaluated communication efforts, using feedback and analytics to inform future strategies and tactics.

Skills: 
Strategic Marketing and Communications Planning • Digital Marketing and Social Media Management • Media Relations and Public Relations • Content Creation and Storytelling • Fundraising and Stakeholder Engagement • Data Analytics and Performance Measurement • Lead / Demand Generation • Team Leadership and Management • Non-Profit Board / Volunteer Management • Passion for Social Impact

Chief Marketing and Communications Officer | Non Profit Foundation Founded by Ryan & Krissie Newman

Lowe's Companies, Inc.

• Spearheaded turnaround of the ASCS division from a -67% loss to a 7% profit within only 8-months with the discovery of $2M in unrecouped vendor payments
• Responsible for brand development, revenue and profit growth, packaging, and merchandising, and after-sales customer support of the $10 billion+ Lowe’s brand portfolio, 1,700+ retail stores, over 500 vendors, and 20,000+ vendor items
• Managed service providers and collaborated with 500+ local and global product vendors to identify and resolve issues affecting Lowe’s Private Brand customers in the U.S., Canada, and Mexico.
• Provided aftersales product service cost insight by manipulating large data into usable formats through extensive use of SQL Server, Oracle SQL, and dashboarding tools such as Power BI, resulting in the discovery of $2 million of unrecouped payments from vendors.
• Built a 12-person team of global analytics, brand managers, and customer support managers to support different business units within the Lowe’s private brand customer experience platform, analyzing complex data and providing recommendations to internal teams and brand management including over 100+ business experts, data analysts, customer success experts, and call centers to provide a unique and consistent brand voice.
• Administered the creation of business-specific comprehensive budget/forecast models and reporting packages, leveraging tools like Alteryx and others to implement automation in reporting processes.
• Identified revenue significant trends and cost-saving opportunities to assist in achieving core business goals, fully automating the completion of weekly and monthly reports on vendor performance.
• Worked closely with ETL and BI developers to ensure ETL and reporting needs were met by development, and assisted Data Governance Directors with the implementation and oversight of company policies, standards, and practices pertaining to Private Brands Marketing Customer data.

Skills: Private Brand / CPG Retail Management

Senior Director - Private Brand Marketing Division | ASCS Business Analyst

Datalink

• Developed effective, integrated marketing communications and lead generation programs for turn-key technology solutions provider and business partners, including Symantec, Sun Microsystems, and BMC, utilizing traditional and non-traditional marketing techniques such as digital marketing, SEM, SEO, telemarketing, and direct mail.
• Planned, developed, and implemented integrated marketing programs to exceed marketing goals and objectives, including strategy, theme, messaging, and reporting.
• Partnered with vendors and the marketing team to ensure website optimization for demand generation activities, maintaining knowledge of market conditions, emerging industry, and marketing trends.
• Automated marketing and sales processes to establish, measure, track, and manage all campaigns, responses, and sales pipeline impact, working closely with sales and product marketing divisions to garner feedback and evolve marketing programs to ensure sales alignment.
• Properly managed and assigned generated leads and continuously nurtured throughout the post-event lead qualification process.
• Developed marketing collateral and other sales support materials, managing budgets for specific programs to ensure they met the overall marketing plan and budget.

Skills: Integrated Marketing Communications • Lead Generation & New Business Development • Digital Marketing • Strategic Planning • Messaging Development • Program Management • Sales Alignment • Website Optimization • Marketing Automation • Budget Management

Director - IT & Digital Technology Marketing Programs (formerly Consonus Technologies)

Directed project development, design, and roll-out of over 50+ new private label CPG brands in coordination with product engineering/development, international manufacturers and vendors, global marketing and design partners, sales, marketing, and numerous external media agencies. Decision-maker for final approval of all design work, licensing, copyright/trademark, die drawings, special effects, legal and language translation requirements, color matching, and SOP’s for over $100 million of product development and packaging.

Project Director - Private Brand Marketing (Trend, Brand, and Design Division)

• Started as an administrative marketing assistant in the Springfield, MO, branch office and quickly promoted to a senior account executive/media planner within the first two years, becoming the youngest person ever promoted to this position in the history of the company.
• Worked with the largest media buying company in the world (17k+ employees), managing accounts in over 120 US markets and internationally, specializing in marketing and sports entertainment divisions.
• Generated over $30 million in revenue and managed combined budgets exceeding $100 million annually.
• Developed new business on a national and international level, focusing on media planning/buying, research, data analysis, and account management.
• Led account services team in developing and executing strategic media plans for clients across various industries.
• Negotiated and purchased media placements to optimize client reach and engagement.
• Managed client relationships, ensuring alignment with their objectives and providing exceptional service.
• Developed and implemented sports marketing and promotional campaigns to enhance brand visibility and engagement.
• Conducted research and analysis to identify target audiences and media opportunities.
• Developed media plans to effectively reach and engage target demographics.
• Negotiated favorable rates and terms with media vendors to maximize client budgets.
• Executed media buys and monitored campaign performance to optimize results.
• Planned and executed sports marketing and promotional events to enhance brand awareness and drive sales. Developed partnerships with professional sports teams, athletes, and event organizers to leverage promotional opportunities.


Skills: Global Media Planning, Negotiation, Placement • Global Account Management • Generated $30M New Business Development • Research and Data Analysis • Strategic Planning & Budget Management • Sports Marketing, Promotions, Event Management • Promotional Product Placement

Senior Account Services Marketing Executive | Media Planner (formerly Western Int'l Media Corp)

Dynamic and results-oriented global chief marketing and communications executive with a 20+ year proven track record in leading strategic marketing initiatives and communication efforts for Fortune 20+ brands and consumer packaged goods (CPG) companies.

Managed development of $10B brand portfolio, annual budgets of over $100M, and generated over $60M in new business revenue from various industries.

Experienced business analyst skilled in leveraging data insights to drive informed decision-making and identify growth opportunities.

Adept at navigating diverse industries and sectors, with a passion for crafting comprehensive marketing strategies that drive corporate growth and foster meaningful societal change.

Recognized as a proficient partnership professional, adept at cross-functional team management, collaborating with multi-function departments, agencies, corporate partners, sports athletes, influencers, sports leagues, venues, and other stakeholders to drive brand awareness and consumer engagement.

Committed to social responsibility and community impact through active involvement with non-profit organizations.

INDUSTRY EXPERIENCE:
•	Strategic Business Consulting & Analysis
•	Fortune 20+ Brand and CPG Management | Big Box Retail | Franchise / Dealership Networks
•	Global Marketing and Communications Strategy
•	Digital Marketing and Social Media Management
•	Content Creation and Storytelling
•	Public Relations and Media Relations
•	Media Planning, Negotiation, and Placement
•	Data Analysis, Performance Marketing and Metrics
•	Professional Athlete/Influencer Management
•	Sports Marketing and Partnership Development
•	Endorsement and Contract Negotiation
•	Relationship Building and Networking
•	Lead and Demand Generation / B2B/B2C/B2C
•	Project Management and Leadership

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