Times Network

Since joining Times Now in August 2023, I have played a significant role in the content development for various lifestyle segments. Here's an overview of my contributions and their impact:

- Diverse Content Creation: Developed a wide array of content focusing on lifestyle topics including books, people, relationships, parenting, food, travel, spirituality, astrology, mental health, and fitness. This diverse range of subjects showcases my versatility and ability to engage with a broad audience base.

- Engagement and Audience Growth: My articles significantly contributed to increasing the footfall on the Times Now website. By covering a variety of lifestyle topics, I attracted a wide and varied readership.

- Enhancing User Retention: Beyond attracting a larger audience, my content effectively improved user retention time. This indicates that readers found the articles engaging and valuable, prompting them to spend more time exploring the website.

- Impactful Features: The features I produced were key in driving traffic and enhancing the popularity of the site. They provided readers with insightful, informative, and engaging content that resonated with their interests and needs.

- Content Strategy and Analysis: Regularly analyzed content performance metrics to gauge audience engagement and preferences. This data-driven approach allowed for continuous refinement and optimization of content strategies to better align with reader interests and maximize website interaction.

- Building a Loyal Readership: Through consistent and high-quality content, I have contributed to building a loyal readership for Times Now. My work has not only attracted new visitors but also turned them into regular readers.

Overall, my tenure at Times Now reflects a strong commitment to creating diverse and engaging lifestyle content, significantly contributing to the site’s growth in terms of both audience size and engagement levels.

Senior Content Writer

MIRCHI PLUS

During my one-year tenure at Mirchi Plus as an entertainment and lifestyle writer, I contributed significantly to the platform's content and audience engagement. Here are some key aspects of my role and its impact:

- Content Creation in Entertainment and Lifestyle: I specialized in crafting engaging and informative content centred around entertainment news. My articles covered a wide range of topics within the entertainment industry, keeping readers updated and intrigued.

- Feature Writing: Developed in-depth features on various entertainment and lifestyle themes. These pieces were not only informative but also creatively written to captivate the audience's interest.

- Audience Growth and Engagement: My content played a crucial role in significantly increasing the footfall on the Mirchi Plus website. Through compelling storytelling and relevant information, I attracted a larger audience to the platform.

- Enhancing User Retention: Beyond just attracting visitors, my writing effectively increased user retention time on the site. This was achieved by creating content that resonated with the audience, encouraging them to explore more articles and spend more time on the website.

- Contribution to Website Popularity: The features I wrote were instrumental in enhancing the overall popularity and appeal of the Mirchi Plus website. They helped in establishing the platform as a go-to source for entertainment and lifestyle content.

- Analytical Approach: Regularly analyzed content performance to understand audience preferences and trends. This data-driven approach enabled me to continuously refine my content strategy to align with reader interests and maximize engagement.

Overall, my role at Mirchi Plus involved a blend of creativity and strategic thinking, contributing to both the growth of the website’s audience and the enhancement of user experience.

Social Media Marketing Manager | Content Writer | Communications Specialist

Over the past four and a half years, I have honed my skills as a freelance content writer and social media marketer, working across various sectors. Here are the key highlights of my experience:

- Diverse Industry Exposure: Successfully managed a broad range of clients in the hospitality, lifestyle, technology, and health sectors, showcasing my adaptability and versatility in understanding different industry nuances.

- Strategic Social Media Management: Developed and executed comprehensive social media strategies tailored to each client’s unique brand voice and objectives, effectively engaging their target audience.

- Content Creation and Digital Presence: Skilled in crafting compelling digital content that resonates with diverse audiences, enhancing the online presence of my clients through engaging and relevant material.

- SEO-Driven Website Content: Produced high-quality website content with a focus on SEO, significantly boosting online visibility, attracting more visitors, and improving search engine rankings.

- Conversion-Focused Approach: Employed strategies aimed at converting website visitors into customers, effectively translating online traffic into tangible business growth.

- Advertisement Campaigns: Designed and ran successful ad campaigns across various digital platforms, aligning with broader marketing goals to maximize reach and impact.

This multifaceted experience has equipped me with a deep understanding of digital marketing dynamics, enabling me to drive significant online engagement and business results for my clients.

Marketing Manager

The Communication Council

- Worked on an array of clients of different domains like Taco Bell, Kiko Milano, Choko La, Jim’s Jungle Retreat, Autism Centre for Excellence, United Coffee House, and many others-
- The job entailed Client Servicing, Strategy, Analytics, Content Creation, Social Media Management and Reporting for all the clients
- Strategised and Executed the campaign for the 10th store opening of Taco Bell at DLF Cyberhub
- Collaborated with Food Talk India to execute the campaign #DiningThroughTheAges to celebrate its 75th year of operation
- Ideated, Strategised and Executed various contests and campaigns for Choko la, Jim's Jungle Retreat and Andrea's Eatery
- Collaborated with fashion, lifestyle, and food bloggers for various campaigns for the clients
- Worked on social media reporting tools to prepare monthly reports for the clients

Senior Digital Media Executive

Creative Marketing Fix

- Worked on an array of clients of different domains like Fashion Development Council of India, The Lalit Group of Hotels, Kajaria Ceramics, The Grub Fest, Four Seasons Residences Mumbai, DeliFrance,  iOrderFresh, Cedar Villas,  Scentra Shoes and others
- Complete Social Media Management that included but not limited to preparing Content Categories, Content Creation, and Posting
- Complete Ad Management that involved ad planning, targeting the right set of audiences for different ads and running them to maximise ROI
- Ideated, Conceptualised, and Executed a number of Campaigns and Contests across all Social Media Platforms for the clients
- Prepared Website Content, Brand Stories, Newspaper Ad Content, Concept Notes, Blog Articles, SEO Articles, Radio Jingles, Video Scripts and other similar content for clients
- Media Planning to allocate budgets to the different platforms for the different ads and the individual posts

Content Writer & Social Media Strategist

Mahindra Comviva

Software Engineer

Experienced Senior Media Executive and Copy Writer with a demonstrated history of working in the public relations and communications industry. Skilled in digital marketing and has worked with over 50 clients. Strong community and social services professional graduated from Manipal Institute of Technology.

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