Giseli Anversa's Linkedin Analytics

I specialize in driving product innovation for B2B markets, leading outcome-focused product strategies that leverage operational excellence, user experience and retention. With over 6 years of experience in end-to-end product lifecycle management across SaaS environments, I bring a strong foundation in data-driven decision-making and market analysis to support impactful go-to-market strategies. Throughout my career, I’ve partnered with cross-functional teams—including engineering, UX/UI, and data science—to deliver high-value products that align with both business objectives and customer needs. My approach combines agile methodologies with a customer-centric design to ensure scalable solutions that meet evolving market demands. As a product leader, I prioritize communication and stakeholder engagement, working closely with senior executives to align product roadmaps with strategic goals and support the development of autonomous teams. I excel in navigating complex, modular product structures, and I am passionate about fostering a product culture that embraces innovation, adaptability, and continuous improvement. Let’s connect to explore how we can drive growth and innovation together.