Gluecharm

Building a specialised AI Agent for Product Managers to automate the scoping of new products and features (B2B SaaS solution for Fintech).

Product & Design Strategy

KPMG UK

Grew and led a 25-strong product design and research team to strategise and deliver digital transformations for KPMG and its clients. 

My team also envisioned, designed and delivered 3 B2B SaaS Products, licensed to clients around the world.

Head of Experience Design

Led internal and external strategic projects and products, working across the end-to-end design and development process.

Experience Design Lead

Aimia Inc

Improved and redesigned the user experience of Aimia Insights Platform (AIP), a cutting-edge proprietary application that provides retailers and their suppliers access to powerful customer insights that make better merchandising and marketing decisions faster.

UX Lead

EF Education First

Led the UX Strategy and Product Development of EFSET – the first standardised English test available online at no cost, whose accuracy levels compare to the most widely used high-stakes tests.

Digitas Health

Worked closely with the Research and Creative team to research, prototype and develop projects and campaigns for international pharmaceutical companies.

Senior UX Architect

Capablue Ltd

Expanded the product strategy, leading the design of the company's VoD and payment platform solution across connected devices  (desktop, mobile, smart TVs, STBs and YouView).

Head of User Experience

Senior Digital Designer

We Are Bionic

Led the design of websites and mobile apps for major UK Broadcasters, Children's TV Producers, retailers and brands.

Creative Lead

TV Loonland

Organised the most important trade events in the world, including MipTV and MipCom in Cannes, from the design of the exhibition stands to the collateral material and press ads.

Graphic Designer / Marketing Coordinator

Sky Italia

Assisted the production team during shootings and directed the post-production of TV shows for two Sky channels.

Producer's Assistant

Channel U

Selected new Urban music artists to broadcast and conducted interviews to promote them on the TV channel and website.

Production Assistant

Over 15 years in User Experience and Design, combining strategic thinking and hands-on ability, with experience across many sectors and innovative tech. 

Grew design teams, led large projects, and scaled B2B and B2C products. 

Built a GenAI teammate for Product Managers to analyse and scope new products and features with high speed, precision and business domain knowledge.

GenAI, startup, product management, product design, user research, design leadership, design strategy.

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