Gissele Alzate

TRUFF

• Manage and increase growth in TRUFF’s online presence across multiple social media platforms, engaging a diverse audience and driving brand loyalty.
• Develop and execute social media strategies that increase brand visibility and user engagement, leading to growth in followers and customer interaction.
• Cultivate a vibrant online community, responding to customer inquiries, managing feedback, and engaging in customer banter
• Create and curate content aligned with TRUFF’s brand identity, ensuring consistency across all channels.
• Collaborate with cross-functional teams to integrate social media initiatives for broader marketing campaigns, enhancing overall brand reach and impact

Social Media/Community Manager

• Actively manage engagement on Social Media Channels and TRUFF community across Facebook, Instagram & Youtube.
• Organize and prepare content from photographers and content creators for review and posting across social media channels.
• Manage day-to-day publishing on all channels, monitor conversation and create replies in line with TRUFF voice and brand identity.
• Write and review compelling copy for social channels
• Develop content ideas for photographers, videographers and social media influencers.
• Monitor and report on KPIs for Account, Page and Subscriber growth.
• Assist in the on-going development of social content and content strategy
• Generate, cultivate, and maintain meaningful relationships with a broad spectrum of influencers across all relevant platforms utilizing TRUFF’s database of influencers.
• Develop influencer-specific strategies to deliver growth
• Outbound influencer outreach for TRUFF seeding and gifting.
• Daily monitoring and reporting of analytics of influencer efforts
• Assist with crisis management, bad reviews, and negative news communications.

Social Media Coordinator

Feedyoursoull, LLC

Focus on captivating individuals who have diverse taste buds and are looking for new food trends on Instagram. It is based on the love and art of food. Feedyoursoull has worked with companies like Taco Bell, Chili's, Daniel Wellington, McDonald's, Arnold Bread, Kellogg's, and more. It has also been featured in Bravo, Refinery29, and Spoon University.

Co-Founder - Social Media Influencer & Content Creator

Liquor Lab

• Researched potential audience and clients to take classes and partner 
• Created content for the website and social media
• Planned classes and events

Intern

Brunch Boys

• Worked across content, marketing, and campaigns to develop organic content to create quality engagement on social platforms (Instagram, Facebook, and Twitter)
• Brainstormed and executed upon unique strategies to drive press and get fans involved in campaigns
• Created content to promote ongoing campaigns, both stand-alone and relevant to the Brunch Boys
• Gave daily insights on what's trending and relevant
• Engaged with followers and moderated comments and direct messages on primarily Facebook

Apprentice House Press

• Worked closely with an author to create a plans book
• Researched competitors to the author, to evaluate the author's strategies
• Created content for social media to engage author across multiple platforms (Instagram, Facebook, Twitter)

Marketing Intern

Greenwich International Film Festival, INC

• Worked in close concert with leadership in the planning and execution of marketing events 
• Handled vendor and participant inquires in maintenance of emails and blogs

Greenwich Country Day School

• Managed other counselors and responsible for over 20 student campers ages 6 to 12

Head Camp Counselor

High-energy communications professional with experience in content creation, social media management, social media strategizing, community management, market research, advertising and content planning. Proficient in Canva and Sprout Social. Demonstrated ability to create compelling content, work independently and drive results in a team environment. Passionate about delivering value to brands by turning business insights into action.

Ad Age's Social Media and Community Lead of 2024!

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