Self Employed; Author, Writer and Editor, Life Coach

My experience as a Coach combined with writing and editing skills honed by years as Bureau Chief of Magna Publishing Co. (then India's largest magazine group) , and later as a speechwriter at CII, India's largest industry lobbying group enables me to help individuals to express themselves so that they are authentic and compelling. 
My time as Press Fellow, Wolfson College, Cambridge University, UK, where I researched the family, and issues concerning work life balance which I followed with more rigorous research, has given me an in-depth understanding of the dynamics of the contemporary workplace and its impact on family life.

Author, Ghost Writer and Editor; Life Coach

Communication Professional, Coach and Counsellor, Motivational speaker, Ghost Writer

I have just completed the authorised the biography of the Chairperson Emeritus

I have been commissioned to write the biography of the Chairperson Emeritus, Shirin Paul. 
This has involved independent research in which I was able to get very important information on her very impressive lineage, which in the dislocation from Sindh to India during the time of partition, she  was actually unaware of; I also did interviews with Mrs. Paul, every member of her family, business associates and friends. 
It has been an exciting and memorable journey.

Writer 

Independent Consultant 

Special Focus
1) Enabling employees to become more productive and organisations to become more profitable through enhancing employee engagement.
Particular focus:
Better understanding the demands of the new workplace and the changing family.
2) Exploring the key drivers that will lead to the recruitment, retention, and upward mobility of women employees, and assist in a smooth re-entry after a break. 
3) Family Relationships
i) couples
ii) parent-child
iii) integrating into a joint family
4) Coping with academic pressure
  i)  Career counselling

Motivational Speaker and Executive/Life Coach 

Confederation of Indian Industry

Corporate Communication
Wrote speeches for Members of Parliament, senior bureaucrats, and industry leaders for major events.
Wrote and edited material for the CII magazine, Communique. Wrote Press Releases.
Have specialised knowledge of  the Development Initiatives Division (  Corporate social responsibility, Women's Empowerment,Skills, Affirmative Action, Rural Development etc)

Consultant

Penguin Books

Authored the pioneering book “The Great Indian Family: New Roles, Old Responsibilities” published by Penguin in April 2006. This is in major libraries abroad and has received very positive coverage both in the national and international media.
Excerpts from reviews:

 The Great Indian Family: New Roles, Old Responsibilities.
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Gitanjali Prasad describes the shifts in Indian marriage and family life…focusing on the roles of men and women, both in the home and workplace. She looks also at what has been happening in Europe and the USA and puts forward a powerful case for a readjustment of the work family balance. This book is a must read for everyone concerned with family life in India and it should become a potent catalyst for change.
Professor Martin Richards, Centre for Family Research, Cambridge University, UK

A new generation of working women who are trying to retrofit their traditional family roles into the modern demands of high-pressure careers will find this book particularly enlightening and instructive….
Naazneen Karmali (then Consulting Editor, Business India; now Asia editor, Forbes. )
An original, interesting and relevant book…that will help in not just understanding  but also managing work –family conflict.
Leena Chatterjee, Professor of Behavioral Science, IIM, Calcutta


Prasad is clearly passionate about her subject and is able to contextualise the changes in the family structure within the broader feminist movement...And it is these women-some married, some divorced, some working, some not-whose life experiences, usually told in their words, illuminate this book, and it is for them alone that you need to read it.
Kaveree Bamzai, India Today  May 15,2006

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 “This is a useful, honest, sincere and unpretentious contribution to a vitally important area of study.” Pavan Varma, Outlook June 5, 2006


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Author - The Great Indian Family

Magna Publishing

Creative Content : Responsible for creating and managing content for Savvy, Society, Health and Nutrition, Savvy Cookbook, Society Interiors, etc. 
Directed photo-shoots in co-ordination with Calcutta’s top photographers.
Managed the budget for editorial activities.
Created and maintained relationships with leading hotels, hospitals and media people for taking the Magna Group’s interests forward.
Some highlights from this period include hosting a multi sensory food quiz in association with the Taj Bengal, Kolkata to promote Savvy Cookbook. I conceptualised the quiz, wrote all the questions, selcted suitable slides and finally compered it. It received enormous coverage in the national media.

Bureau Chief - Eastern India

Wolfson College, University of Cambridge, UK

I researched the family, and explored how long working hours affected fathers. I carried out personal interviews with experts in the field of the family, senior journalists, and others who were relevant to this subject.
I was interviewed by the BBC World Service more than once on the subject of the family.

Press Fellow

J.Walter Thompson

I wrote copy for ads both for print and audio visual media; 
I wrote the copy for the corporate ads released on the occasion of J. Walter Thompson ( then HTA's)  60th anniversary celebrations, and also conducted interviews with leading advertising professionals for a book on HTA. 
I wrote a book on hair and beauty, and also wrote the script for a 20 miniute documentary on the subject for a major client. In addition, I created an advisory booklet for consumers in which common problems on hair care were addressed.
I also created regular inputs to boost morale and increase camaraderie for an MNC client by using material from archival corporate history.

Creative Consultant

Author, Experienced communications  professional; 
Motivational Speaker; Executive/Life Coach


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