StudentFinance

Spearheading Marketing for StudentFinance’s second product, Mydra (http://www.mydra.io). A cutting-edge platform designed for corporate learning that integrates skill mapping and flexible budget solutions within your very own bespoke course catalog.

Managing the strategic positioning and marketing of our product lineup involving market research, customer segmentation, and competitive analysis to better understand our target audiences and inform our product development and marketing strategies. I work closely with cross-functional teams, from Product to Partnerships, to ensure that our product messages resonate with our audiences and drive user acquisition, retention, and overall business growth.

Product Marketing & Gen AI Excellence - Mydra

Deepwrk

Advisor

Greene's College Oxford

Growth Consultant

Decipad

Conducted user research to develop messaging and drive product adoption, resulting in an early access list growth of 150% in a year. Produced all marketing materials from webinars to product demos and technical blog articles. Collaborated with XFN teams from design to development to ensure product growth.

Product Marketing Manager

Talent Protocol

Creative Copywriter & Talent Consultant

thirdwork

Marketing & Recruitment Consultant

Goodwall

Responsible for executing go-to-market strategies and coordination for new feature launches, while offering support to the Head Marketing in creating, developing brand partnerships, and developing messaging strategies aimed at acquiring new users.

Fundación Telefónica

EnlightED Conference Master of Ceremony

Socialmood

Developed a cohesive social media strategy for the organic and paid media campaigns of IE University resulting in a 50K following increase throughout all platforms in less than a month. Led the rebranding of Inditex Careers after an extensive audience analysis resulting in obtaining a 35% increase in job applications within in 3 months.

Digital Account Manager - Inditex and IE University

IE Business School

Managed all of IE University’s social media channels. Implemented the digital integration of channels by executing inbound online marketing strategies across online platforms while monitoring, analyzing & optimizing social campaigns. Created a dissemination strategy for the ‘Driving Innovation’ campaign resulting in a 40% increase in converted leads over 2 months.

Social Media & Content Manager 

✨ Giulia is a full-stack marketer specialised in GTM for technical products. 👩🏼‍💻

➜ Currently Product Marketing at StudentFinance, prev. Decipad, Goodwall, Account Director for Inditex and IE University at Socialmood. 

From financial forecasting to blockchain, Giulia excels at making complex topics simple and digestible for non-technical audiences. In three of the world’s most spoken languages, Giulia is able to adapt your content so that it reaches the right person, in the right way, at the right time. Together you will build innovative content strategies that inspire but also convert. 

Ready to cut through the noise?

Taplio

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Giulia de Oliveira Camargo

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Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Giulia de Oliveira Camargo's Linkedin Analytics

Giulia de Oliveira Camargo

Want to drive more opportunities from LinkedIn?

Giulia de Oliveira Camargo's Linkedin Analytics