GIULIA PASCUZZI's Linkedin Analytics

Result-driven, inspirational business professional with over 10 years’ experience in marketing, brand and business development; +4 years on project management overseeing cross functional teams at international level in matrix organization where flexibility and pragmatism are key to succeed. Highly energetic, motivational leader with a strong business acumen, ability to think strategically, and vision. Remarkable managerial expertise leveraged to spearhead key and complex project leveraging on the ability of influencing senior leaders and a strong determination. As an example, I can mention some of my previous projects: decrease employee turnover in the marketing department through transparent leadership and mentorship delivering a stable team in six months (16 people); Sales and Marketing strategy, resulting in a like-for-like +100% turnover in 9 months with a stable marketing budget (+10%) and profitable stores; portfolio harmonization. Throughout my career, I have gained extensive experience in marketing, communication, and business development while working for large multinational companies in diverse contexts and countries such as Australia, Brazil, Germany, and Italy. I have had the opportunity to work in various industries, ranging from luxury to glass manufacturing, home appliances to high-tech services. My experience has provided me with a wealth of knowledge and satisfaction. Consumers are my focus. I have been working at local level and international, for multinational company to small organization. From multinational companies I learn structure, processes and financial sustainability prospective; from the small ones to look at the full pictures, flexibility and the importance of motivation. However, doing only one thing is not for me. This is the reason why I have been chosen for start-ups project that requires creativity, vision, effort and emotional intelligence to understand people desire, fears and strength in order to give them the reason why joining the project. In the last two companies I have been chosen as leader for digital transformations and as such I oversaw ecommerce development for multiple regions, CRM activation and EMEA tools for customer success management. As a manager, I believe in the importance of self-development; this is the reason why I always study something new. For example, in 2020 I have joined ESCP’s Executive MBA. Skills: Marketing Strategy | Management | Digital Marketing | Marketing | Social Media Marketing | Social Media | Project Management | Marketing Communication |Advertising |Business Strategy |