Sway The Mob

I'm an eCommerce Email & SMS Marketing Specialist with a customer-driven approach. Leveraging customer data to deliver the right message, to the right customer, at the right time.

If you're looking to increase profitable revenue, and improve customer retention, I can help.

• Email & SMS Marketing Management
• Email & SMS Strategy
• Insightful Customer Profiling
• Responsive Email Design
• Persuasive Copywriting
• Campaign Management
• Automation Setup
• List Management & Growth

eCommerce CRM Consultant

Caskshare

Ecommerce CRM Consultant

GoodKarma Agency

Email Marketing Specialist

Flavourly.com

Reporting directly to the CEO, my responsibilities, in addition to those undertaken as CRM Manager below, include:

• Leading and project-managing a brand-new service from concept to delivery - Flavourly E-services - offering Webshop, Email, and SMS Marketing management as a service
• Launching a brand-new subscription beer club
• Webshop management and optimisation for Flavourly and Flavourly E-services clients
• Developing new pricing strategies to increase revenue and profitability
• Testing and implementing new contact strategies to maximize conversions, and protect long-term database value
• Reporting on performance vs budgets
• Participating in strategy meetings

E-commerce Manager

Flavourly is one of the UK’s fastest-growing direct-to-consumer beer retailers.

My responsibilities include:
• Managing a CRM executive
• Working closely with the Product, Ops, and other teams
• Multi-channel performance marketing with a focus on testing, and optimisation
• Driving lifetime value and productivity of non-subscription, and subscription customers
• Developing and optimising contact frameworks
• Optimising database segmentation using RFM modelling
• Reporting on results and KPI's
• Conducting in-depth analysis
• Writing engaging copy

Customer Relationship Management Manager

Village Hotels

Responsible for the planning and execution of email campaigns, automated communications and loyalty across the brand - improving customer experience at various touchpoints. Through thoughtful email design, persuasive copywriting, and personalised, timely and relevant messages, I have increased customer engagement across the brand and consistently exceeded monthly revenue targets. I also transform campaign assets into exciting motion graphics that are shown on large digital screens in the lobbies of all 31 hotels. (amongst many other things!)

Customer Relationship Management Executive

Customer Relationship Management Coordinator

Sales and Service Advisor

FRJ Business and Marketing Solutions

Marketing Assistant

Halfords

Customer Service Advisor

Helping premium eCommerce brands maximise profitable revenue and customer retention with Email & SMS

Maximise profitable revenue and customer retention with...

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