Geoffrey Kerbis

Assembly Global

Director of SEO

TV Pilot's License Podcast

Welcome to the TV Pilot’s License Podcast hosted by Geoff Kerbis, Max Singer, and Rich Inman. A podcast covering some of the most famous and least famous tv shows and their pilots. 

TV Pilot’s License reviews some of your favorite shows, cult hits, and shows that never made it past the first season. We review what we love about the show, what moments made us laugh for the wrong reasons, and should this show be on your watch list. So make sure to buckle your seatbelts, subscribe, hit that notification bell, and get ready for one hell of a ride.

Podcaster

Life Time Inc.

Work with clients on their fitness journey

Personal Trainer

Orangetheory Fitness

Coached 1200+ classes of 45+ members at a time while prioritizing fitness aspirations and injury history.
Helped to build studio revenue by optimizing in-studio engagement, workshop opportunities, and class formats.
Collaborated with Studio Head Coach and Manager to improve class structure and create new impactful ways for the studio to work directly with the community.

Coach

Silverback Strategies

Associate Director of Client Services and SEO

SEO Team Lead and Sr. Account Manager

Sr. SEO Account Manager

Barefoot Proximity

Manage organic search, technical SEO, content and campaign ideation, analytics strategy and day-to-day operations for Mars Petcare and Food, allowing the agency account to grow 200% in revenue.
Lead keyword research and content audit efforts that have led to an increase in first page visibility, and site visit conversions, on average of 15% per site.
Create new business pitches by focusing on on-site audits, SEO improvements, and analytic strategy to help boost share of voice amongst competitors, as well as opportunities for high-value content and digital campaigns.
Generate and maintain multiple quarterly/monthly reports, including Organic visibility and site performance, and present insightful recommendations to key clients and stakeholders.
Produce client briefs including campaign ideation, execution, and management.
Develop new employees and current associates to become valuable assets to their client teams

Channel Integration Specialist (SEO Strategy)

Led SEO strategy for the redesign and migration of sites to WEP 2.0 Platforms.
Managed the day to day of ExonnMobil technical and organic SEO.
Created monthly and quarterly presentations on the analytic performance of all ExxonMobil digital properties as well as their competitors.

Channel Integration Associate Specialist (SEO and Measurement)

Anthem

Oversaw the research and management multiple under $100k  projects within Anthem’s MSI team including a pilot connecting the effects of new customer service platforms and customers’ overall experiences, as well as a non-profit partnership to help bring more information about self care to the public.

Created new protocols within Marketing Strategy Insights team for “Insights through Story telling” including best practices for internal presentations, administering skill development workshops, and creating new data visualization presentations

Leveraged Excel and SPSS skills in conjunction with creative story telling abilities to work directly with senior staff and VPs in the creation of analytics stories communicating successes and opportunities for change.

Marketing Research Analyst

-Serve as an advisor to Heads of Marketing at multi-billion dollar organizations for general management issues and strategy. Topics that I specialize in include: Digital & Content Marketing, Content Management, Customer Experience, Branding, & Strategic Marketing planning 

-Diagnose member issues and contextualize CEB research findings and case-studies to highlight the most relevant insights to a particular challenge faced by an individual client or industry segment.

-Teach and tailor CEB best-practice solutions and tactics to Heads of Marketing and their teams in order to help them solve their challenges.

-Provide content support & deliver insights to clients by presenting research findings in the form of one-on-one conversations, webinars, on-site meetings, and member-wide conferences.

-Work closely with Account Management team to identify key service areas for clients and create a thorough service plan to map out support strategy for the year.

Advisory Analyst - Marketing Leadership Council at CEB

Business Development Specialist

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations.

 Making More Effective Human Resources Leaders and Business Partners:

CEB’s HR Leadership Council includes professionals from the world's leading companies. We learn from the world's best companies to provide research, benchmarking, and training to Human Resources executives and their teams. Our research team works directly with HR professionals to help them drive measurable improvements across key operational processes such as succession planning, manager development, employee engagement, recruiting, and performance management.

We support executives and their teams across all industries including: Dunkin Donuts, Halogen Software, Rosetta Stone, Turtle Wax, and Twitter.

Challenges We Solve:
-Assessing Key Performance Trends and Risks
-Organizing and Managing Critical Talent
-Benchmarking Performance and Plans
-Establishing Innovative Operating Approaches
-Driving Alignment and Support for Change
-Navigating Leadership Transitions

Business Development - CEB HR for Midsized Companies

The Delta Chi Fraternity, Inc.

Set up events involving alumni and current brothers
Sent out monthly newsletter to alumni updating them on the chapter
Frequently was in contact with Nationals and Alumni Board of Trustees on events happening within chapter.
Advised chapter on steps that needed to be taken to further expand alumni network

"E" of Indiana University Chapter

Worked with all campus and local media outlets requiring statements from the fraternity as well as statements about upcoming fraternity involvement events.
Consulted fraternity on "brand management" and maintaining a brand identity across campus
Campaigned and signed various companies as sponsors of the fraternity cycling team
Managed all social media for fraternity and fraternity sponsored events including creating facebook page and twitter accounts

Public Relations Chair

Big Ten Network

Helped produce over  200+ hours of live sports broadcasting
Held various positions including: Instant Replay, Technical Directing, A2, Camera, and Runner
Worked events such as: Men’s and Women’s Basketball, Volleyball, Football, Softball, and Baseball

Broadcasting and Productions Intern

Young marketing professional turning data into stories with two goals in mind:
- Make SEO less scary and stale for executives
- Create experiences that benefit both consumers and corporations

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