Giannis Kollias's Linkedin Analytics

With over 15 years of experience in Brand, Product, and Media Strategy, I have a proven track record of guiding brands to resonate with consumers and shift perceptions. My expertise extends beyond borders, navigating diverse functions, cultures, and challenges. I am proud to have pioneered the inaugural DEI case study in MENA, which critically addressed gender norms and biases in Saudi Arabia. As a recognized speaker, I have showcased my insights at major events, including Google’s 'Think Travel' with an audience of over 2,000 attendees. I also have deep experience in branding go-to-market launches, rolling out YouTube’s brand measurement solutions and innovative short-format advertising in MENA and Greece. In an era of rapid consumer evolution, I excel at keeping brands ahead of the curve, ensuring they communicate authentically and effectively with their target audience.