Glenn Rothenberg's Linkedin Analytics

Provide Fractional-CMO and Advisory services across a range of Industries and Channels. Prior Corporate and Start-up Expertise includes: Lead diverse teams in achieving growth and profit by identifying and implementing innovative business opportunities, and leveraging products, infrastructure, and market potential. In often-ambiguous and fluid corporate environments, develop and introduce products, pioneer distribution channels, establish new divisions, build new ventures, and re-focus organizations toward customer-centricity and digital transformation. Proven success in start-ups, intrapreneurial divisions, Fortune 100 and international. LEADERSHIP IN NEW PRODUCTS AND MARKETING INNOVATION: • Formed and led Product Development, Marketing, Promotions, Business Development, and Strategy teams across multiple industries and in diverse channels CREATING NEW CHANNELS OF DISTRIBUTION: • Developed, launched, and managed new consumer-direct (D2C) divisions for established B2B businesses ESTABLISHING “INTRAPRENEURIAL” & START-UP VENTURES: • Conceived, developed, and ran technology-driven payments service start-up, utilizing parent-bank’s core assets to innovatively capture market opportunity in a new business area • Developed start-up mobile digital service; initiated new products, corporate ID/branding, and market launch Specialties: Consumer Services, Technology, Mobile, Prepaid, Consumer Products (CPG), Financial Services (Payments, Lending, Insurance), Digital Media, Business Services, Concept to Introduction, Market Research, Customer-Centric Operations, Diverse Sales Channels, Market Segmentation, Advertising, NPS, Customer Innovation, Strategic Planning, B2B and D2C Focus, “Intrapreneurial” Ventures, Operational Leadership, E-commerce, Technology Solutions, Digital Transformation, P&L Management, Start-ups