SERGIO L. FERNANDES's Linkedin Analytics

I lead sales teams to exceed goals profitably and ethically while building a loyal customer base. I grow revenues, gain market share, and penetrate new markets by envisioning how to win “the game” before it starts. It all starts with Customer Centricity: targeting the right customers in the right way to generate the right results. In a Business-to-Business (B2B) commercial relationship, I promote solutions based on Enterprise Software, Capital Goods, Process Equipment, Heavy Machinery, Industrial Automation, Computer Hardware, Information Services, or Chemical Products to address customer challenges and needs taking the relationship to a Trusted Advisor level. By communicating expectations clearly, supporting and motivating the market channels continuously, coaching on the right segments and opportunities to focus, and sharing best practices, I lead the sales team to build the pipeline of opportunities, and move potential deals through the sales funnel until orders are closed. I inspire team members towards goals, gain their trust, and demand performance. I enhance Sales Effectiveness through the direct sales force and the indirect channels (Original Equipment Manufacturer - OEM vendors, Integrators, Value-Added Resellers - VARs, Distributors, Representatives) by applying strategies like Solution Selling, Consultative Selling, and Key Account Management, in addition to leveraging Predictive Analytics tools. The outcome is the delivery of profitable results by growing the business organically taking market share disproportionately away from competitors, and by turning my team into a relevant contributor to the overall performance. How is all this achieved? The trick is in the doing. If you need a Global Sales & Marketing Leader to grow your business profitably, contact me at [email protected]. Global Sales & Marketing Leader | Internet of Things (IoT) | Digital Transformation Strategy | Growing Sales Profitably