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As a Product Strategy Leader and Product Marketer, I bridge innovation, purposeful design, and technology to create meaningful impact in emerging global markets. My approach blends expertise in assessing customer needs, a knack for translating data into operational success, and a collaborative, player-coach attitude that drives cross-functional teams to achieve outstanding results. My career began in Paris with roles in sales, operations, and logistics at a global art and antique firm, followed by PwC France, where I worked across European marketing, communications, and the Entertainment, Media & Hospitality sectors. This experience built my foundation in strategic marketing, with a focus on business development and change management during transformative projects, including a Big 4 rebrand. Focusing on the media and retail tech sectors, I’ve excelled in positions requiring both complex strategic planning and tactical execution. From award-winning creative production in Los Angeles to driving digital growth at Meta and Dine Brands Global, I combine strategy, analytics, and artistry to fuel growth. Career Highlights: ✔️ Launched an online data tool at Meta, advancing product adoption and boosting return on ad spend for authorized sales partners. ✔️ Orchestrated the GTM for a B2B SaaS benefits module, reducing churn by 20% and tripling speed-to-market with strategic alignment to enrollment timelines. ✔️ Scaled online ordering and delivery for a top casual dining brand, increasing revenue by 25% and achieving 90% CSAT via a targeted mystery shop program. Currently, I partner with SMBs and startups to design go-to-market strategies, develop product roadmaps, and implement growth initiatives that unlock new categories and revenue channels. My experience spans various business models, including B2B SaaS, franchises, D2C, and multi-sided platforms. I am seeking full-time opportunities to lead product launches and strategic initiatives with a global impact. Core Competencies: ♦️ Product Marketing & Development ♦️ Go-to-Market (GTM) Strategy & Execution ♦️ Sales Enablement ♦️ Market & Consumer Insights (Voice of Customer) ♦️ Positioning & Messaging Leadership & Management Skills: ♦️ Strategic Planning & Analysis ♦️ Operational Efficiency & Streamlining ♦️ Global & Cross-Functional Leadership ♦️ Growth & Revenue Forecasting ♦️ Stakeholder Management I am committed to mission-driven work environments that challenge my strategic acumen and expand my global perspective through continuous learning and travel.
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