Coterie Mktg

Bold marketing for bold brands.

Tired of agencies and freelancers that don't get it? Me too. 

Let me help you:
- Recruit your first marketing hire (or second)
- Build a brand architecture you actually feel good about
- Rewrite your website and partner with my own design resources to make it look damn good
- Develop a content strategy that makes sense for your audience, brand, and resources
- Run an events program that isn't just wasting dollars on steak dinners
- Come up with buzzy campaign ideas that will actually move the needle for your entire org

Principal Consultant

ShipScience

Fractional Head of Marketing

MKTG WMN

A networking group for women in marketing. We have over 1,200 members, all organically through word of mouth.

Co-Founder

Employee #5 at B2C seed-stage startup DEN. Led team of 13 contractors, consultants, and agencies as an internal team of one. Responsible for two revenue streams via ecommerce and sales-led.

Head of Marketing

Vendr

Vendr is a Series B SaaS buying platform funded by Tiger Global, SoftBank, Y Combinator, Sound Ventures, and Craft Ventures. Vendr is building a better way to buy and sell software for high growth companies and they've saved customers like HubSpot, Drift, and DraftKings millions of dollars off of their annual software spend.

I started as employee #55 reporting to the CEO as the first marketer hired to build out our pre-Series B marketing team.

Director of Marketing

Robin

Robin is a VC-backed Series B SaaS company used by offices all over the globe like Twitter, Shopify, and HubSpot to manage their workplace experience. Robin's software empowers employees to choose when and where they work from off an interactive map.

My responsibilities over the last three years have constantly evolved but have included brand strategy, content development, SEO, social media, buyer personas, A/B testing, email newsletter, lifecycle marketing, PR, partnerships, advertising, webinars, trade shows, exec speaking prep, product launches, conferences, branded exec dinners, campaigns, KPI reporting, go-to-market planning, brand guidelines, and people management.

Major wins include:
- My COVID-19 webinar program brought in 72% of total organic leads in April/May
- My workplace executive dinner series in major cities across the US brought in new leads, helped with deal acceleration, solidified expansion opps, and built deep customer advocacy
- My blog post on conference room names from 2018 is our highest ranking blog post bringing in 85k visitors in 2019

Workplace culture-wise, I initiated the company's first Fun and Social Committee in 2017 and now sit on the Community and Outreach Committee within our larger DEI group.

Brand + Campaigns Marketing Manager

'47 is a privately-owned sports licensed headwear and apparel brand that was started in 1947 by twin Italian immigrant brothers. '47 makes sports lifestyle clothing for nearly every major sports league around the globe.

In my two years there, I managed brand-building and business KPIs within global retail channel. Worked closely with retail and major professional sports league partners. Owned strategy, calendar, and budget. Managed team of three overseeing all channels including key accounts LIDS and Dick’s Sporting Goods, stadiums and arenas for the MLB, NFL, NHL, EPL, MLS, and NBA, lifestyle boutiques like Villa, international retail like Citadium, and ’47’s own DTC.

Senior Marketing Manager

Marketing Manager

New Balance

Drives New Balance licensed store growth within North America through execution of multi-channel marketing activation that grows consumer acquisition, engagement and sales.

Marketing Associate

Marketing Coordinator

Associate Corporate Trainer

Senior Bilingual Account Services Rep

I'm originally from Portland, Maine, with a college degree from Boston University. Now I'm a B2B and B2C brand marketer with over 10 years of business experience from CPG and SaaS companies ranging from 5 employees to 5,000. 

My non-marketing experience includes years spent hosting, waiting tables, and bartending in restaurants from the high-end white linen destinations to the oceanside tourist traps. 

Want to connect but we're not already friends? Include a note!

After talking to a marketing consultant friend today, I realized there are two types of startups out there:

1️⃣ Those that invest in the blog early

2️⃣ Those that don't have a blog at all

Which path should you take?

Start investing in the blog early.

Start small. But be consistent.

For a small amount of money, over time, you can amass a wealth of thought leadership and SEO power. 

And today, with AI, you can speed up the content process significantly.

The blog compounds. 

For companies that started near Day 1, they are a lot better off than those that waited until Year 5. 

What are you waiting for?

#startupmarketing

Gabrielle Dalvet

co-founder of mktg wmn | brand marketing consultant

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