PayPal

I have joined PayPal Ads as the Country Director for Germany in order to lead our launch, growth, and scale our advertising business in this dynamic market.

With PayPal's trusted brand and innovative solutions, we have a tremendous opportunity to enhance user experiences and effectively connect advertisers and merchants with their target audiences. I am passionate about leveraging data-driven strategies to create impactful advertising solutions that drive results for our partners.

I look forward to collaborating with talented teams and stakeholders to unlock the full potential of PayPal Ads in Germany. Let’s connect and explore how we can work together to achieve great success!

Country Director // PayPal Ads Germany (Sr. Dir.) 

MMA Germany

Board Member

Snap Inc.

Managing Director DACH

Google

Country Director CEE New Markets

Sales Director

Lycos Europe

Sen. Account Manager

WLZ Raiffeisen AG

Organisation

Goetz is a well-respected business leader in the media industry with extensive experience at some of the most successful U.S. tech companies, including Google and Snap. His expertise spans scaling businesses, driving innovation, and delivering impact in fast-paced and dynamic environments.

At Snap, Goetz played a key role in revitalizing the company’s presence in the German market, bringing Snap back to the top of mind for CMOs and marketers and returning the region to a strong growth trajectory. Together with his team, he connected major brands such as Zalando, L’Oréal, and Lufthansa with Gen Z and Millennial audiences, leveraging Snap’s innovative solutions. In addition, he built strategic partnerships with leading media outlets like Axel Springer and ProSieben, as well as a diverse network of content creators, strengthening Snap’s market relevance.

Goetz has deep experience in operating cross-functionally and leading high-performing teams with a strong focus on strategic growth. Well-connected within the industry and with a strong presence on LinkedIn, he actively shapes conversations and trends in the media and technology space. He is committed to fostering a culture of excellence, inclusivity, and business transformation.

Open to discussions on creating value, driving growth, and shaping the future of the industry.

✨ Retail Reshaped – Hamburg Edition: Small but Mighty! ✨

Dear LinkedIn community,

Last week, the very first #RetailReshaped took place in Hamburg. A brand-new format bringing together top decision-makers from the world of retail and commerce media.

For me, it was my debut in the retail media universe and I have to say: it’s a small but incredibly positive and connected community. Everyone knows everyone, ideas flow fast, and somehow even the “nerdy” bits of data, targeting, and attribution start feeling kind of… fun. (Yes, I said it!)

We at PayPal Ads were thrilled to be one of the official partners of Retail Reshaped. And yes, our Coffee Bike quickly became a fan favorite. The line for caffeine was long, but definitely worth it! ☕ Nothing like a good espresso to keep the retail talk going.

And even more so to have the chance to give one of the morning keynotes. Sometimes, this field can feel detailed and complex, but it’s also one of the few areas in a rather shrinking and fragmented media landscape that’s actually growing.

What’s great to see is how retailers, platforms, brands, and consumers are all coming closer together - building smarter, more connected ecosystems. I’m genuinely happy to have found my place in this new field of retail and commerce media and to already be part of such a nice and kind network.

A huge thank you to the Retail Reshaped team for organizing such a great first edition - and all the best for the next one!

And finally, a big shout-out to my former colleague Denise Mancinone, who moderated the event with such professionalism and charm. Truly a wonderful way to bring the whole day to life. 👏

Kolja Brosche, Stefan Pietsch, Laurence Besnard-Royes, Robert Kießling, Paul Niemeyer, Jan Altmeyer, Sabine Juenger, Véronique Franzen, Jan Friedrich Krayenhagen, Ingrid Hochwind, Corinna Hohenleitner, Anne Höldke Marcel Heinrichs, Nastasia Heitzer (geb. Pawlak), Jens Depenau, Jörg Dinkel

Goetz Trillhaas

Marketer, Creative Mind, Inspiration-Seeker, Speaker (Snap Inc) & Host / Presenter

Advisor & Consultant Retail / Podcast Host

Sr Manager, Merchant Representative, PayPal Ads Germany

Lead Media & Retail Media Foods and Unilever Germany

Data Partnerships Director I Retail Media Expert

Fascinated by commerce x media

Chief Transformation Officer (Havas Media Network) / Co-CEO Eprofessional (part of Havas Market)

Vice President OTTO Advertising | W&V Top 100 2024

Managing Partner at Publicis Media

Sales Partner @Netflix

Vice President | AI - Digital Transformation - Data Monetisation & Commerce Media Pioneer

Director CEU, Activation at Criteo & Vice President, BVDW

Shaping the Future of Retail Media | Driving Data Partnerships & Business Growth

Director Sales ATV & Digital bei Ad Alliance

Life is too short for just "something" - find an amazing job, search for whatever makes you happy and enjoy every second of it!

Expert Partner Data Strategy bei WPP Media | AI-based Data Strategy

Head of Key Account Sales Office Hamburg bei United Internet Media GmbH

Country Director, PayPal Ads Germany // Executive // Board-Member // Digital Expert // Networker // Business Angel

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