Hasbro

Product Manager EMEA Region for Dolls Category - Furby, My Little Pony, Baby Alive

Responsible for the product portfolio management for Dolls Category brands in European Markets, via pricing, product positioning, insight tracking and financial performance evaluation.

Product Marketing Manager

Multi-Regional Brand Management Role : Central Eastern European & Turkish Markets

Brand Manager for NERF and pre-school brands (Peppa Pig, My Little Pony, Furby) in the Turkish Market and the Disney Franchise portfolio (Star Wars and Marvel) in CEE markets.

Brand Manager

Responsible for the management of FMC portfolio for Baltics markets: Estonia, Latvia and Lithuania.

Management of all cycle plan activity and project deployments from the production stage to b2b shipment levels portfolio performance evaluation and rationalization.

Supporting the development and deployment for all activation campaigns of the BAT global drive brands in Baltics markets.

Category Executive

Guided and executed the omni-channel launch plans for the re-branding campaign of glo in Poland.

Supported the strategy for 360 campaign activation and guided brand identity across all campaign developments.

Managed the portfolio of the neo consumables brand, providing portfolio optimization guidance, led new product launches from A to Z and managed regulatory compliances.

Acted as a single point of contact for the brand for all end-market teams from supply chain to digital, to trade support.

Brand Executive - glo

Tasked with the delivery of the new category launch for the Modern Oral - nicotine pouch products , succesfully deployed the brand launch of EPOK in Poland and Estonia.

Managed the EPOK brand performance and portfolio optimization while supporting omni-channel 360 activation campaigns for both markets.

Brand Portfolio Executive

As a global graduate trainee in brand marketing:

Managed the development and deployment of new campaigns for world-reknown brands like Lucky Strike and Pall Mall in Czech and Slovakian markets.

Deployed 360 brand-code campaigns for Rothmans and Lucky Strike brands, executing new product launches.

Led the portfolio rationalization & readiness for the menthol-ban in EU markets for both Czech and Slovakian markets.

Marketing Management Trainee

Freelance Conference Interpreter

Provided professional simultaneous and consecutive translation services for conferences, symposiums and business events within the following specialty subjects:

International Trade
Digital Commerce & Tech
Commercial Law & Informatics Law

Simultaneous & Consecutive Interpreter / Translator

Izmir University of Economics

Lecturer to preparatory level university students for ESL education, in accordance with the Cambridge University's CELTA standards.

English Second Language Instructor

Marketing professional, specialized in Brand Strategy & Execution, 360 Campaign Management, Digital Marketing with 6+ years in FMCG and Media driven consumer goods industry.

Personally enthusiastic about creating meaningful relationships between brands and their consumers, based on data driven insights and a creative human touch.

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