Hasbro

Responsible for the Brand Management of the NERF brand in the Turkish Market and the Franchise portfolio in CEE.

Brand Manager

Responsible for the management of FMC portfolio for Baltics markets: Estonia, Latvia and Lithuania.

Management of all cycle plan activity and project deployments from the production stage to b2b shipment levels portfolio performance evaluation and rationalization.

Supporting the development and deployment for all activation campaigns of the BAT global drive brands in Baltics markets.

Category Executive

Guided and executed the omni-channel launch plans for the re-branding campaign of glo in Poland.

Supported the strategy for 360 campaign activation and guided brand identity across all campaign developments.

Managed the portfolio of the neo consumables brand, providing portfolio optimization guidance, led new product launches from A to Z and managed regulatory compliances.

Acted as a single point of contact for the brand for all end-market teams from supply chain to digital, to trade support.

Brand Executive - glo

Tasked with the delivery of the new category launch for the Modern Oral - nicotine pouch products , succesfully deployed the brand launch of EPOK in Poland and Estonia.

Managed the EPOK brand performance and portfolio optimization while supporting omni-channel 360 activation campaigns for both markets.

Brand Portfolio Executive

As a global graduate trainee in brand marketing:

Managed the development and deployment of new campaigns for world-reknown brands like Lucky Strike and Pall Mall in Czech and Slovakian markets.

Deployed 360 brand-code campaigns for Rothmans and Lucky Strike brands, executing new product launches.

Lead the portfolio rationalization & readiness for the menthol-ban in EU markets for both Czech and Slovakian markets.

Marketing Management Trainee

Freelance Conference Interpreter

Provided professional simultaneous and consecutive translation services for conferences, symposiums and business events within the following specialty subjects:

International Trade
Digital Commerce & Tech
Commercial Law & Informatics Law

Simultaneous & Consecutive Interpreter / Translator

Izmir University of Economics

Lecturer to preparatory level university students for ESL education, in accordance with the Cambridge University's CELTA standards.

English Second Language Instructor

I am a marketing professional, experienced in brand marketing with 4+years in FMCG industry.

Personally enthusiastic about creating meaningful relationships between brands and consumers, based on data driven insights and an innovative approach for campaign execution.

Demonstrated success and expertise in the following specialties:

Marketing | Strategic Brand Management | 360 campaign planning | Digital Marketing

I have a personal interest in #fintech, #defi and #web3 in particular.

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