Media.net

Business Operations || It's an in-house position to lead the Email and SMS Marketing initiatives end-to-end and develop growth strategies for multiple affiliate businesses covering the US region.

👉 Plan and launch successful Email and SMS campaigns for affiliate businesses (CPC/CPA) for Jobs, Sweepstakes, and GiftCards for the US market.
👉 Set up SPF, DKIM, and DMARC records and verify sending domains/connections in Ongage.
👉 Handle all the campaign deployment through multiple providers (Mailgun/Mandrill/SparkPost), including list management, segmentation, A/B tests, events, triggers, automation, and regular campaigns.
👉 Maintain daily Email/SMS reports and improve crucial metrics (click rate and SERP performance). 
👉 Use email deliverability platforms and Google Postmaster to monitor and troubleshoot Email Deliverability issues.
👉 Worked on an Email Preference Center, resulting in reduced opt-out rates (from 3% to < 1%) and improved customer experience, contributing an additional $2,000 per month in total revenue.
👉 Meticulously improved click rates (from 0.3% to 1.4%) by generating dynamic email content based on SERP performance.
👉 Streamline the process and coordinate with creative, content, product marketing, and business operations teams to manage the end-to-end execution of the email channel programs.

Senior Analyst - Email Marketing 

Accenture

Operations - Marketing & Communications || As a part of the campaign management team, I handled Marketing Automation requests around email development in Adobe Marketo Engage.

👉 Efficiently managed email build requests from multiple marketers from Pfizer using Marketo.
👉 I managed and tracked projects using Jira and MS Teams.
👉 Built emails using Knak and Canvas and synced them to the right Marketo programs. 
👉 Created a new Marketo workspace for additional markets and replicated programs and folders to follow a structured approach.
👉 QA newly created Marketo programs/emails and deliver them to the Global team.

Marketing Analyst

Business Operations || It's an in-house position to lead the Email Marketing initiatives end-to-end and develop growth strategies for one of the affiliate businesses - A job search engine product covering the US blue-collar market.

Senior Email Marketing Analyst

InboxArmy

Email Campaign Management || I worked with small-medium B2B & B2C clients in the US, supporting their email marketing efforts at every stage to increase revenue.

👉 Onboard and guide clients through the project delivery process and explain the SLA.
👉 Maintain their email calendar and help them set up and verify their ESPs.
👉 Work collaboratively with email copywriters, designers, and HTML coders to create outstanding and responsive email templates.
👉 Handle email campaign deployment for clients using Klaviyo, Mailchimp, Adestra & SFMC.
👉 Have set up automation programs such as abandoned carts, welcome flow, birthdays, and post-purchase follow-up.
👉 Using Klaviyo, I generated Shopify coupons, worked with popup forms, and created consumer segments.
👉 Oversee email list validation requests and run them through tools like Kickbox and AtData.
👉 Report to clients weekly to discuss the campaign performances and strategize future campaigns.
👉 Continuously improved my customer service skills, resulting in a 5-star rating on Clutch from satisfied clients.

Campaign Manager

Verticurl (a WPP Company)

Customer Success || The primary objective of my role is to support and manage Marketing Automation projects for assigned clients such as Schneider Electric, Equinix, BMW, NTT DATA, and a few others who use Adobe Marketo Engage and Salesforce Pardot.

👉 Liaise with enterprise-grade clients and collect necessary assets and campaign briefs for Marketing Automation - Marketo/Pardot projects. 
👉 Work closely with internal/external stakeholders to deliver projects seamlessly by utilizing project management tools like Wrike, Jira, & Workfront. 
👉 Created rich text emails and deployed batch and recurring campaigns in Marketo for Schneider Electric - NA Market. 
👉 Worked on Marketo, created segments and smart lists, and subscribed clients to email/campaign reports. Involved in integration projects.

Client Services Executive

Senior Email Marketing Analyst @ Media.net

I❤️emails!

I'm an experienced email marketer with a strong record of creating successful email campaigns by leveraging data to optimize user experience and improve engagement. With agency and in-house experience, I'm proficient in using various Email Service Providers. Also, I developed a knack for excelling at managing multiple accounts and collaborating effectively with cross-functional teams to drive business growth.

Outside work, you can find me cheering for my favorite cricket team, Australia, or taking a long walk during my free time.

If you need any help with email marketing or want to chat about cricket, let us connect!☺

Taplio

Gokul Ramakrishnan's Linkedin Analytics

Gokul Ramakrishnan

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Gokul Ramakrishnan's Linkedin Analytics

Gokul Ramakrishnan

Want to drive more opportunities from LinkedIn?

Gokul Ramakrishnan's Linkedin Analytics