WAYPOINT - A creative production company

We specialize in crafting unique Game´s IP assets designed to enhance player engagement and drive revenue growth, such as:
-Collectibles. Making your game IP come to life through collector's editions, press kits, swag, store merch, and backer rewards.
-Marketing Art.  With a passion for visual impact and rich experience, we work on all Marketing Art.
- E-Commerce. Extending your reach and delighting fans with specialty items. eShops set-up, product design, manufacturing, distribution, fulfillment, and even taxes.
-Experiences. Creating experiences for brands through events, digital activations, booths, fan days, and more.
-Influencers.  Unleash your creative power with our legendary influencer kits, redefining the gaming experience one adventure at a time.
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Biz Dev Global I Creative Production Company for Game Developers & Publishers

AdInMo

Biz Dev I Ads monetization solution for Videogames & Brands

SCUTI

Biz Dev I g-commerce for Videogames & Brands

Etermax

• Etermax's videogame IP brand and B2C + B2B gaming solution sales.
• Strategic sales planning and execution.
• Market research, licenses negociation, agents and partners commercial management and supervision.
• Interdisciplinary work and collab among etermax I+D area, Product, Marketing, Press, licensees and Trivia Crack IP license agents WW.

• Comercialización global de marcas y experiencias de videojuego interactivas de etermax.
• Planificación estratégica y comercialización.
• Investigación de mercados y oportunidades, negociación de licencias, asesoramiento y supervisión comercial de agentes y socios.
• Trabajo interdisciplinar y colaboración entre las áreas de I+D, Producto, Marketing, Prensa, licenciatarios y agentes de etermax.

Head of Brand Licensing & Experiences

Torneos

• Brand IP Licensing of AFA Argentine National Soccer Team, River Plate Club, Boca Juniors Club, Racing Club, San Lorenzo de Almagro Club, Independiente Club, Rosario Central Club, Newell's Old Boys Club, and Estudiantes de La Plata Club, in Argentina and LATAM regions.
• Development of licensee´s portfolio.
• Generation of new Licensees.  License contracts and renewals negotiations.
• Analysis of projects, forecast and product strategies.
• Management and direct commercial relationship with marketing areas from Soccer Clubs
• Generation and management of national and international clients.
• New leads generation and  business ideas for the Club´s brand and their fans.

• Comercialización de las licencias de marca de AFA Selección Argentina, River Plate, Boca Juniors, Racing, San Lorenzo de Almagro, Independiente, Rosario Central, Newell´s Old Boys, y Estudiantes de La Plata.
•	Desarrollo de cartera de sublicencias / productos marca Club.
•	Selección de nuevos prospectos y negociación de contratos de licencias.
•	Análisis de proyectos de inversión, forecast, estrategias de producto y precio de licencias.
•	Gestión y relación comercial directa con los responsables de Marca y marketing de Clubes (AFA Selección Argentina, River Plate, Boca Juniors, Racing, CASLA, CAI), presentaciones comerciales, rendición y seguimiento de cuentas.
•	Generación y gestión de clientes nacionales e internacionales.
•	Generación de nuevos negocios en el mercado del hincha de fútbol.

Licensing Executive Sr

Experienced marketing and business dev in product, brands, video-game, sports, media. Skilled in strategic planning, creativity, trends, team work, alliances, B2B partnerships and international relationships.

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