Gonzalo Condes de Bethencourt's Linkedin Analytics

I am all things brand, marketing, communications, and people leadership at a global scale. My career has taken me around the world and allowed me a taste of many industries (B2C and B2B), including healthcare, technology, consumer goods, and wine & spirits. From my early work at advertising agencies to my most recent career leading corporate marketing, I have championed notable brands such as Philips, Iron Mountain, Volvo, Cadbury, Vodafone, Coca-Cola, Kodak, IBM, Anheuser-Busch, and many others. Throughout my career, I have reframed and reimagined brands to drive results. At the root of my success has been a unique combination of strategic marketing expertise, creative advertising insights, and digital acumen paired with the desire to truly engage across an enterprise to lead meaningful transformation. Highlights of my career include spearheading the first full overhaul of brand and visual identity at Iron Mountain since 1989, launching the SensoTouch Shaver at Philips via an innovative partnership with top World Cup soccer player Iker Casillas, and execution of successful global Sonicare campaigns. Passionate, energetic, and bold yet grounded, strategic, and transparent, I aim to both inspire my teams to reach new levels while also equipping them with the resources and leadership needed to succeed. I am always in pursuit of a balance between driving results and cultivating a rich life. Personally, I am a passionate homebrewer, sourdough baker, drummer, and a bit of a technology geek alongside enjoying time with my family.