Göran Sällvin's Linkedin Analytics

I am a Senior Manager at LinkedIn, leading the Marketing Solutions business for enterprise customers in the Nordics. With over 20 years of experience in sales, e-commerce, brand building, and digital transformation, I help B2B focused companies grow their business with LinkedIn, leveraging my expertise in customer relationship management (CRM), online marketing, and marketing technology. Previously, I was the Chief Marketing Officer of Pierce AB, a leading e-commerce company selling motorcycle and snowmobile gear, parts, accessories, and streetwear. I was responsible for sales and marketing across three brands and 39 localised online stores in 17 countries, with a sales budget of ~1.5 Billion SEK and a social media community of 1.6M people. I led a team of ~45 people driving sales, brand building, and customer loyalty, developing and implementing the customer value proposition and contributing to the company IPO process. I also served as an interrim CMO for Royal Design Group Holding AB, a home furnishing and interior design e-commerce company, for two months in 2021. I am passionate about team development, online retail, e-commerce, general management, sales management, and business development. I have a proven track record of delivering revenue growth and other measurable business results in complex organisations and constantly changing environments. I am also an experienced executive from digital transformation within marketing business/media, having worked for Google, Eniro, and Accenture in various roles and markets. I hold a master's degree in business administration and economics from Stockholm University, and I am certified in LinkedIn Marketing Solutions Fundamentals and Strategy. I speak English and Swedish fluently.