Gordana McNamara ✨'s Linkedin Analytics

Experienced Executive in Go-to-Market, Revenue Generation, Marketing & Digital Strategy with deep operational skills scaling B2B tech businesses across SaaS, AI, FinTech, InsurTech, HRTech, EdTech and telecommunications. I’ve led transformations in scale-ups and advised corporates, building high-performing commercial engines, aligning go-to-market strategies, and delivering measurable revenue growth. I have helped scaled-ups and corporate ventures achieve: - Increased ICP-Pain Point-Solution-Message-Fit by 100% - Doubled ARR through a product pivot, pricing strategy, and a shift to enterprise sales - Improved partnership margins by 40% through value-based deal restructuring - Increased product demos by 300% by refining product-message fit and training SDRs and AEs - Built inbound and outbound GTM engines generating hundreds of MQLs per month, powered by automation, AI content, ABM campaigns, and data enrichment, increased opportunities by 200% - Rebuilt the HubSpot CRM for forecasting, visibility, and accountability, increased by 100% - Led onboarding and delivery for key accounts to ensure smooth implementation and success, decreased churn by 75% I serve as an Advisory Board member to innovative organisations such as Noreja Intelligence and Future Fashion Concepts, where I apply my expertise in digital strategy, AI, and GTM to support companies aiming to digitally transform and scale their impact. Recently I am leading GTM workshops at the Science & Startups Accelerator of the Technische Universität in Berlin, voted Top 20 Accelerators in the EU. I have been part of the startup ecosystems via the PWC AWS Scale-up Program, Women of SaaS, Maschmeyer Group / Seed & Speed, Auxxo, African Angel Academy, and Founders Institute. Previously, I co-founded and led Chatroom, a communications agency launched after winning a global pitch with Lufthansa. We went on to launch Dyson in South Africa, manage high-profile PR (Earth, Wind & Fire, Hugh Masekela), and deliver strategic communications for Deutsche Bank, Maersk, MTU (Daimler Group), Nordex, SMA, SolarWorld, and the Johannesburg Stock Exchange. Earlier in my career, I worked as a consultant with Deutsche Bahn and Deutsche Post/DHL, contributing to digital transformation projects and learning the foundations of customer relationship management and strategic execution. As a Rotary Club charter member and president, I laid the groundwork to build a school in a South African township through global collaboration.