Gordon MacPherson's Linkedin Analytics

It's time to expect more from your enterprise AI initiatives. - 2022 was about wonder - 2023 was about experimentation - 2024 and 2025 will be about proving ROI If you believe good writing matters for your business, and you need to finally prove the ROI of enterprise AI, let’s connect. ✌🏻 My career retrospective: 🔬 I started as a biologist designing experiments in a wet lab. 🛠 I pivoted to product development so I could learn from Voice of Customer. 🧩 That got me into full-stack sales and building toward product/market fit. 🏈 From there, I learned how to hire, train, and coach sellers and lead a team. 📚 Next, I helped build the GTM for a B2C2B offering for corporate upskilling. 📝 Now I'm at Grammarly Business to help teams improve workplace communication with AI. 🔌 I'm also passionate about building more nuclear energy in the US. Reach out if you want to chat about any of the above. Always happy to connect, share, and learn.