Hotpipe

I founded Hotpipe to optimize business operations through effective implementations of Zoho CRM and innovative tools.

My experience encompasses:

- Business process automation: I use automations to enhance the sales funnel from prospecting to post-sales, resulting in increased conversions and ROI;
- Data-driven approach: I utilize Business Intelligence tools to gather strategic insights, enabling data-informed decisions and delivering exceptional experiences in sales, marketing, and support;
- Strategic Zoho CRM implementation: I revolutionize business operations with precise Zoho CRM implementations, leading to more efficient workflows and enhanced outcomes;
- Identification of growth opportunities: My strategic vision identifies chances to maximize results and improve business operations;
- Seamless and intuitive integration: Specializing in no-code integrations, I lead implementations and craft intuitive solutions that unify processes, generating actionable insights for business success.

Founder

Presence Tecnologia

- Digital Marketing Management with a focus on retail and technology;
- Responsible for structuring business processes, Business Intelligence, management tools, and business rules;
- Implementation of Zoho CRM Suite (Recruit, Sign, Forms, Expense, Analytics, Marketing Automation, Pagesense);
- Web development using Wordpress, Elementor, Webflow;
- Leadership of Inside Sales (Outbound Marketing) and Inbound Marketing, including hiring an agency focused on growth;
- Marketing Automations: email cadences, A/B testing;
- Traffic generation, funnel conversions, and business opportunities;
- Implementation of performance media channels;
- Collaboration with the sales team for campaign strategies and lead tracking;
- Creation of reports and measurement of results, as well as planning and defining customer acquisition strategies;
- Utilization of prospecting tools such as Sales Navigator, Lusha, and Outreach.

Marketing Manager

Marketing Coordinator

GPalmerio Productions

- Responsible for planning and executing public space reflection projects, utilizing various artistic expressions such as sculptures, paintings, and silk-screen prints;
- Experience as a creative consultant, providing advisory services to advertising agencies and fellow artists.

Creative Director

Attack Intervenções Urbanas

- Creative direction of urban interventions;
- Conceptualization of ideas for urban interventions based on agency briefings;
- Creation of 2D and 3D layouts to implement ideas in public spaces;
- Development of technical drawings and assessment of technical feasibility of projects;
- Coordination of production in collaboration with suppliers;
- Campaign planning for the promotion of interventions;
- Creation and management of content on Facebook and Instagram social media platforms.

Main accounts: Leroy Merlin, Asus, Carrefour, Johnson & Johnson, Converse, Hyundai.
Main served agencies: Loducca, AlmapBBDO, M&C Saatchi, Terruá, Edelman Significa.

Art Director

I am a specialist in Marketing Automations and Commercial Process Implementation.

With Hotpipe, I aim to enhance commercial operations through effective implementations of Zoho CRM and innovative solutions. My expertise spans Commercial Processes and Automations, enabling a complete optimization of the sales funnel, resulting in improved conversion rates and ROI. My data-driven approach combines strategic insights through Business Intelligence (BI), providing a 360-degree view of customer relationships.

I possess experience in transforming operations through Zoho CRM, with customized implementations that generate efficiency and superior outcomes. My strategic vision goes further, identifying opportunities to maximize results.

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