GP Corsi's Linkedin Analytics

Hello, and thanks for allowing me to introduce myself. I am a creative industry professional that has worked in Los Angeles for over 15 years. ROI and analytic driven creative success have taught me many lessons, but a very important one is that no matter how good your product, service or team is – without a clear story, you can’t succeed. My story telling experience includes years of digital, print, broadcast and social media that is user-centric and based on analytics. I have led large creative and copy writing groups (Disney) – created email, mobile and optimized landing pages for over 600 categories of advertisers (Adknowledge) and helped re-invent organizations and brands ranging from health/cpg (Nature Made), financial (AIG) and and retail (Smart & Final) with carefully crafted creative and marketing based on strategy and customer insights. At heart I am a people person and enjoy working with others. I lead by example but have also mentored amazing teams and leaders knowing that building up others fosters an environment of growth and productivity.