GO & Co Growth Consulting

We grow mission-driven companies and organizations through holistic marketing. 
We offer:
👉🏿 Fractional growth marketing leader/CMO
👉🏿 Flexible growth teams designed for your needs through our GO Collective
👉🏿 Marketing plans rooted in delivering sustainable results
👉🏿 Strategic insights to help you navigate what’s next
👉🏿 Coaching for entrepreneurs
This you? Let’s talk:  hi@gandco.co

Founder & Principal

Black Unicorn

Founding Member

Primary Venture Partners

The Primary Expert Network (PEN) is a group of vetted functional leaders from across NYC tech. Experts help Primary portfolio companies by providing ad hoc guidance and advice around functional questions, and also help one another by sharing best practices and resources via Primary's gated forums. As a Member of the PEN, I provide advice and guidance to the founders and operators within the Primary portfolio.

 Expert (Primary Expert Network)

Great Jones

Playfully designed, high-quality cookware & tools to equip and empower every cook.

Advisor

Hey Jane

Hey Jane is the most-trusted virtual clinic offering safe and private abortion care from home. Get FDA-approved abortion pills discreetly delivered fast, plus ongoing medical and emotional support.

Poppy Seed Health

Executive on the founding team at a category-defining telehealth solution for birthing people. Built GTM strategy, providing strategic direction and hands-on execution across brand partnerships, content marketing, lifecycle marketing, product marketing, and paid media.

Head of Growth

theSkimm

Strategic leader and driver of audience growth, engagement, and retention across theSkimm’s platforms with a mission focus of building an impactful platform for millennial women. Developed growth vision and go-to-market strategy for new products. Worked closely with content, brand, and product teams to develop and refine unique and competitive value propositions for products and product extensions.

Select Accomplishments:
- Grew new newsletter product subscribers over 100% respectively in one quarter.
- Created, introduced, and executed against a new growth framework, strategy, roadmap, and model, all new additions to the organization.
- Designed, structured and hired team of high-performing, highly engaged marketing specialists including the launch and development of new marketing functions to the organization  to fuel organic growth.

Vice President, Growth Marketing

#HIREBLACK Initiative - hireblacknow.com

Marketing Commitee Leader & Speaker

Food52

Drove growth marketing strategy and operations, including paid acquisition, retention, analytics, forecasting, and strategic roadmap development. Partnered closely with editorial and commerce teams in designing email, organic social, and paid digital marketing channel strategy. Worked with brand team to ensure alignment of marketing messaging with voice. Developed and implemented channel forecasts and roadmap to scale to achieve goals. Strategized, defined, scoped and executed audience development efforts, including customer acquisition and journey optimization. Key member of the leadership team during majority stake acquisition by TCG.

Select Accomplishments:
- Grew site audience 20% annually by increasing organic search through implementation and operationalization of search engine optimization (SEO) function. Built talented team of marketing channel specialists focused on search engine optimization (SEO), email marketing, social media, advertising campaigns, and integrated marketing.
- Increased commerce sales over 40% year over year (YoY) in partnership with merchandising and product development teams by enhancing channel and shop sessions.
- Boosted paid marketing topline sales over 100% year over year via increased return-on-ad spend driving by creative optimization and transition of media buying from external agency to in-house.
- Propelled incremental channel sales 50% YoY through strategic management and growth of affiliate partners as well as influencers.

Vice President, Digital Marketing

Drove growth and retention marketing strategy as well as email marketing and digital advertising channels.

Select Accomplishments:
- Delivered 150% annual sales growth from paid channels in six months with two time improvements in Return On Ad Spend (ROAS) through strategic management of digital media budget implementation.
- Enhanced shop revenue 60% annually via innovative commerce marketing, collaborating with merchandising leaders.

Senior Marketing Director

Led email marketing strategy as well as goals development, processes operationalization, and optimization of programs in addition to segmentation plans.
Select Accomplishments:
- Grew email commerce sales 30% while increasing engagement rate 25% year over year (YoY) in first six months by consistently maintaining open and click-through rates above industry standards.
- Grew subscriber base 60% in first year by leveraging efficient email acquisition tactics.

Marketing Director

GLAMSQUAD

Led growth marketing strategy + operations in early start-up environment, including paid acquisition, partner marketing, retention, and loyalty. Owned email, product marketing, and marketing analytics functions. Developed channel strategy, dashboard, and benchmarks in collaboration with finance and operations.

Select Accomplishments:
- Boosted new customer base over 40% annually with effective management of digital budget with focus on meeting return on investment (ROI) and aggressive growth goals.
- Improved app and site conversion rates 20% YoY via innovative marketing, high-impact content creation, and engaging layouts.

Senior Growth Marketing Manager 

Growth Marketing Executive and holistic, full-funnel, "multi-hyphenate" Marketer focusing on high-growth mission-driven brands, startups, and organizations. A leader with a heart for and a strategic focus on helping people from historically excluded groups build amazing brands and products people love.

👉🏿 Over 15 years of experience providing strategic vision and delivering growth for a wide range of consumer brands.
👉🏿 Passion for people, culture-building, and organizational improvements. Built, led, and developed highly effective marketing teams.
👉🏿 Adept at providing insights and analysis of customer behavior, product performance, and market trends that lead to sustainable competitive advantage.
👉🏿 Expert at leading marketing, creative, and operations teams to create profitable, brand-building customer experiences.

CORE COMPETENCIES 🪄
Sustainable Customer Growth • Product Marketing • Content Marketing • Customer Lifecycle/Retention/Loyalty • Creative Strategy • E-Commerce Operations • CX/UX • Campaign Development • Brand Positioning • Team/Culture Building • Strategic Partnerships • Performance Analytics

SECTORS 💼
Wellness/Health Tech • Food, Home & Design • Digital Media & Content Platforms • Fashion/Apparel • Beauty & Cosmetics • On-Demand Services • Subscription Services • App/Mobile • B2B2C Marketplaces

Am I the only one who’s been around and paying attention long enough to notice that the “How to Market to Gen Z” insights are almost identical to the “How to Market to Millennials” insights from 15-20 years ago? 

It may be useful to think this way: LIFESTAGES ➡️ MINDSETS ➡️ CONTEXTS

How does [being in this particular] LIFESTAGE impact [relevant] MINDSETS in today’s CONTEXT? (context being social media usage/content creation, media consumption patterns, socioeconomic realities, general zeitgeist, political climate, global crises, etc).

EDIT: also adding CULTURAL MEMORY here what cultural touchstones would this group have remembered/experienced at key impressionable life stages like childhood and teen years?

#generationalmarketing #genzmarketing

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