Grant Race's Linkedin Analytics

As a Fractional Marketing Director and Product Development Strategist, I bring over 20 years of global marketing expertise across EMEA and US markets, helping consumer goods brands unlock potential and achieve tangible results. I bridge the gap between where your brand is today and where it aspires to be. Whether you’re elevating marketing, enhancing product development, or optimising your digital presence, I provide tailored, results-driven strategies to help you thrive in a competitive landscape. What I Offer: •Marketing strategies that connect with your target audience. •Brand repositioning and product insights aligned with market needs. •Digital transformation expertise, including e-commerce and omnichannel strategies. •Implementation support to boost turnover and profit margins. My Superpowers: •Strategic Growth & Brand Development: Repositioned and scaled consumer brands like large & small, achieving double-digit growth. •Omnichannel Leadership: Delivered seamless customer experiences, driving sales growth & customer loyalty. •Product Innovation: Led new product launches and go-to-market strategies, securing market leadership & profitability. •E-commerce Excellence: Created D2C channels, optimised Amazon strategies & scaled digital marketing, delivering substantial sales increases. •Agility & Problem-Solving: Adapt quickly to diverse industries, ensuring fast impact without the overhead of a full-time hire. Specialised Services: •Innovation and Product Development: From trend forecasting to market launch, I help create innovative, consumer-centric products. •Consumer Insight and Market Research: Identify trends, conduct market analysis, and translate insights into actionable strategies. •Digital Transformation: Develop e-commerce strategies and craft tailored digital marketing campaigns. •Retail Relationship Management: Build and maintain retail partnerships while navigating evolving landscapes. •Social Media Marketing: Create engaging social strategies and impactful influencer partnerships. Why Choose a Fractional Marketing Director? I offer senior-level expertise on a flexible, cost-effective basis—ideal for SMEs and scale-ups seeking strategic leadership without the expense of a full-time CMO. Backed by a network of vetted specialists, I deliver tailored solutions that drive measurable growth. My Approach: • Commercially focused and collaborative. • Jargon-free, actionable strategies. • Deep understanding of global markets. • Pragmatic, results-oriented. Your brand deserves to thrive. Let’s unlock its potential together!