Segmentable

Segmentable offers a Persona Generator, enabling businesses to create marketing personas quickly. Users can extract competitor personas and generate professional content for websites, emails, and marketing tools. It caters to marketing agencies, professionals, incubators, VCs, consultants, and in-house teams.

Key benefits include faster product, market, and competition analysis, and the creation of brand books, landing pages, and presentations. It aids startups in avoiding unneeded product development, simplifies marketing into a systematic approach, and accelerates product-market fit.

In-house teams gain clarity on ideal clients, analyze competition, and generate ready-to-use marketing materials. The tool facilitates brand definition with logos, colors, and fonts.

Segmentable aids in creating buyer personas, understanding clients and competitors, and crafting compelling landing pages and emails. It emphasizes turning features into tangible benefits, increasing trust and conversions.

Overall, Segmentable aims to enhance Go-To-Market strategies through a powerful tool that streamlines marketing.

Founder and CEO

Moscow Exchange

FinTech | Equities Market Volume $15 billion | $131M Total Income |
 "Best FinTech app" award 2021/2022

👉 Setting strategy:
・ Connected business & product strategy.
・ Built a predictive bottom-up financial forecasting model based on  5 metrics (Traffic / C1 / Retention / AvP / Margin), 30+ customer engagement channels and velocity of implementation of key improvement hypotheses
🚀 Achievements: Increased the accuracy of financial results 2.2X on an annually

👉 Defining releases:
・ Driven product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
🚀 Achievements: Implemented a two-week sprint model with 98% task completion rate

👉 Evaluating ideas and Prioritizing features:
・ Built a strong list of features and managed the intake into the roadmap. (200+ hypotheses in Backlog)
・ Prioritized requests and ideas
🚀 Achievements: Formed a backlog for the next 2+ years . We specifically worked with the key metric for growth and were able to increase the first-time purchase conversion (C1) rate by 9.6X

👉 Pricing Strategy
・ Formed a flexible sliding scale  pricing policy for partners
🚀 Achievements: increased the product margin from 25% to 35%

👉 Consistent Communication with Stakeholders
・ Established a communication process with analytics team to ensure relevant and consistent reporting structure to continuously optimize KPIs
・ Led engagements with other stakeholders: to understand customer/partner needs and identify investment priorities
🚀 Achievements: Reduced the time of weekly performance meetings from 2 hours to 15 mins

👉 New Product Opportunities
We discovered, formed, and implemented the functionality that allows to distribute specified  amount of money to several bank accounts in one click. Thus we increased the average check (AvP) by 27%.

Product Director | Deposits business | Finuslugi.ru

👉 Leading the Marketing Team:
・ Introduced a new process of communication between the marketing and product team
・ Headed  the day-to-day tasks
🚀 Achievement: Reduced average Time-to-Market by  7%

👉Conducting the Market Research
・ Introduced JTBD methodology which helps to learn the pain points of the target audiences and uses the Kano-matrix to identify gaps in the market
・ Conducted weekly meetings with key stakeholders to validate product ideas
・ Implemented process of simplification and translating marketing strategies into creative briefs and problem statements.
・ Implemented process of creating resources for the marketing and sales team (using UVP)
🚀 Achievements: Generated 20+ new user personas , allowing for a more personalized approach to segment target audiences.

👉Owning the Go-to-Market (GTM) Plan for the Product
・ Planned and delivered innovative GTM strategies that delivered the results
・ Researched and executed marketing strategy needed to reach different audience segments: talk regularly to internal,external developers and prospects. Bring in qualitative and quantitative insights that guide work across content, messaging, positioning, etc.
・ Developed product messaging to be used across all media and Customer Engagement channels
🚀 Achievements: Increased the number of advertising campaigns 43X. And as a result , we got 9X increase in traffic. Reduced bounce rate by 2.5X and increased lead conversion by 4X.

👉Creating and Executing a Practical Marketing Strategy
・ Partnered closely with various cross-functional teams: in sales, product management, and business marketing to assess key gaps and developed the strategic direction for our branding solutions offerings
・ Reviewed performance data and digital analytics to stay transparent and accountable to full-funnel KPIs;
🚀 Achievements: Reached  a product/market fit in 4 paid marketing channels (google ads / Facebook / affiliate / referral)

Sr. Product Marketing Manager

InSize | Volume Measurement System

🏆Built company from zero to 2M$ Valuation (CrunchBase)
🏆500Global Alumni

Achievements :
Created the world’s most accurate dimensional measurement system for logistics (traxcn)
Created a product with a 76% profit margin thanks to a detailed understanding of market segmentation
Built and managed a team of 25 people

We helped supply chain directors at retail and e-commerce companies with:
- reducing logistic costs associated with warehousing and transportation,
- a warehouse capacity increased  acceptance, processing, packaging, and shipping.
We created and produced smart stock scales with 3D cameras that measure the weight and dimensional characteristics of cubic and free shapes for the warehouse management system.

・Founder & CEO

👉 Working on Cash Flow and Resources:
・ Prepared Financial forecast amid lack of resource
・ Never ran  out of money
🚀 Achievements: Cash Flow positive 2 out of 4 years  (except for the year the company was established and pandemic year)

👉 Working with Investors:
・ Communicated with investors and stakeholders, ensured their interests
・ Negotiated with the investors to meet their expectations
・ Pitched the  Company
・ Prepared Investment Pitch deck
🚀 Achievements: Raised investments from Sberbank and FRII at  seed-stage valuation of $2M

👉 Hiring Great People:
・ Built own hiring process
・ Built vesting policy
🚀 Achievements: Independently hired and formed a team of 30 people

👉 Working on Company Culture and Work Environment:
・ Gave clear and concise communication of company culture, values, and mission so everyone has understanding of the vision and roadmap
🚀 Achievements: Average Staff turnover was 10% per year

Founder | CEO (Doer-in-chief)

👉 Conducting Market Research:
・ Developed insights based on user research, competitive analysis, market and industry trends to design Go-to-Market strategies and create a differentiated value proposition
・ Сoordinated product releases - including target audience feature set, user experience, roadmap, and the marketing plan
・ Developed accurate product content and sales material including : white papers, data sheets, playbooks, blogs, case studies, etc
🚀 Achievements: Founded a unique niche for measuring free-form goods with small dimensions, and adapted the hardware to the specific task. Achieved a margin of 83%

👉 Owning the Go-to-Market (GTM) Plan of  the Product:
・ Managed to set long-term objectives and developed go-to-market strategies
・ I led a team responsible for driving product positioning, conducted competitive analysis, and tested feature prioritization in marketing materials
・ Developed product messaging to be used across all media and Customer Engagement channels.
🚀 Achievements: Increased the number of advertising campaigns to 130. And as a result, got 3X the amount of traffic. Reduced bounce rate by 2X and increased lead conversion rate by 2X.

👉 Created and Executed a Practical Marketing Strategy:
・ Built and managed the brand for the product
・ Oversaw individual marketing initiatives (content, SEO, paid ads, special events, lead generation initiatives, etc.)
・ Aligned sales team activities by  providing training and resources to the personnel
・ Specified metrics that align with the strategic goals
🚀 Achievements: Made a product/market fit in 6 paid marketing channels (google ads / Facebook / affiliate / cold calls / cold meetings / business brunches)

Founder | Product Manager (focus on Marketing)

500 Global

500Startups Alumni

SENSOTEC LLC 

• Engaged with current and potential customers to pursue long-term relations 
• Achieved the required sales levels in the accounts
• Controlled  realisation of projects
• Participated in forums, conferences and presentations, etc.
• Market monitoring and analysis as well as reporting regarding customers, products and competitors
• Responsible for driving all messaging and assets that support demand generation, field enablement, and customer marketing activity
• Partnered closely with Sales team to deeply understand businesses pain points, form business requirements and prioritize solutions to influence the direction of product development

Head of Product

• Offered Trainings for customers and employees regarding the products applicability
• Offered Technical customer service (technical consulting, support at fairs, presentations, technical documentation)
• Pre-Sale/Post-Sale supporting
• Installation and commissioning

Application Engineer

Founder & CEO @ Segmentable | AI-Powered Competitive Analysis and Segmentation | Go-to-Market Research Enthusiast | 500Startups Alumni | LinkedIn 'Top GTM Voice'

With over 8 years of experience as a CEO and CPO in software and hardware startups, I'm now building Segmentable - an AI-driven platform for marketing / product / sales / strategy directors, and business owners. 

Segmentable accelerates market research by using advanced linguistic models to deliver actionable insights for segmentation, competitive analysis, and market opportunity. It helps companies personalize marketing campaigns, optimize customer acquisition channels, adapt to changing market conditions, and quickly identify new growth niches.

Outside of work, I challenge myself with things like Ironman competitions, marathons, and long-distance hitchhiking.

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