Independent Consultant

As a Product strategy and communication consultant I worked with organizations to develop and execute plans to bring products or services to market. I worked with both large brands and startups on a variety of activities such as conducting market research, analyzing customer data, identifying market opportunities, and developing product positioning and messaging.
As a product strategy and communication consultant, I was responsible for working with clients to identify their business goals and objectives and developing a plan to achieve them through the development and launch of new products or services. This involved working with cross-functional teams to gather input and ideas, and using that information to develop requirement documents and a roadmap for the product. In addition to developing product strategy, I was also responsible for helping clients communicate their value proposition and messaging to customers and stakeholders. Developing marketing materials and campaigns, as well as working with the media and other external partners to promote the product or service.
Overall, the work of a product strategy and communication consultant requires a combination of strategic thinking, analytical skills, and excellent communication skills. You will need to be able to understand the needs and wants of your clients' customers and stakeholders, and develop effective plans and messaging to meet those needs and achieve business goals.

Strategy and Communication Consultant

Cannabis Technology House

As a startup founder, I was responsible for a wide range of tasks and activities, such as conceiving & developing new business ideas and leading the efforts to bring them to market, conducting market research and identifying opportunities, developing products & services, assembling a team, and building relationships with customers, partners, and investors. Managing the day-to-day operations of the business, including setting and achieving business goals, developing and implementing strategies for growth, and adapting to changes in the market. 
•	Developing and testing a business idea or concept
•	Conducting market research and identifying market opportunities
•	Capturing product requirements in appropriate documents (MRD/RPD)
•	Developing a products and service for a highly regulated environment
•	Assembling a team and building relationships with partners, customers, and investors
•	Managing the day-to-day operations of the business
•	Setting and achieving business goals
•	Developing and implementing strategies for growth
•	Adapting to changes in the market and pivoting the business as needed
•	Driving the vision and direction of the startup
•	Inspiring and motivating the team to achieve success.

Founder, Chief Product & Strategy Officer 

Altria

The work of the Director of Product Strategy for a Fortune 500 company involved leading the development and execution of plans to bring new products to market. This included conducting market research, analyzing customer data, identifying market opportunities, creating relevant documents (MRD/PRD) and developing a roadmap for the product. 
Additionally, as the Director of Product Strategy I was responsible for determining the best way to position and differentiate the product in the market, and for developing a go-to-market strategy.
In addition to developing product strategy, I was also responsible for managing a team of product managers and other product team members. This included setting team goals and objectives, providing guidance and mentorship, and managing resources and budgets.
I worked closely with other departments within the organization, such as marketing, sales, and engineering, to ensure that the product strategy is aligned with the overall goals and objectives of the company. Communicating the product strategy to stakeholders within and outside of the organization, and for representing the product team in meetings and negotiations with external partners and customers.
Overall, the work of a Director of Product Strategy requires strong strategic thinking, analytical skills, and excellent communication skills. To be able to understand the needs and wants of the target market, and develop effective plans to bring a product or service to market that meets those needs and achieves business goals

Director Product Strategy, Member of management board (IL)

iDiamonds

As the Director of Product Marketing, my work involves developing and executing a plan to bring a product or service to market. This includes conducting market research to understand the needs and wants of the target market and identifying opportunities for growth, develop positioning and messaging for the product, and to develop a go-to-market strategy. I also work closely with other departments within the organization, such as sales and engineering, to ensure that the product marketing efforts are aligned with the overall goals and objectives of the company.

Director of Product Marketing

Leo Burnett Group

As a Strategic Planner, my work involves helping organizations develop and execute long-term plans to achieve their business goals. This included conducting market research to understand the needs and wants of the target market, analyzing data to identify trends and opportunities, and working with cross-functional teams to develop strategies and tactics to achieve business objectives. I am responsible for developing a deep understanding of the organization's business, industry, and competitive landscape, and for using that knowledge to identify opportunities for growth and improvement. I also work with senior leaders to define the organization's vision and mission, and to develop long-term plans to achieve those goals. In addition to developing advertising and communication strategies, I also help organizations implement and execute those strategies. Including, working with cross-functional teams to develop creative (design & copyright) and media briefs, track key performance indicators (KPIs), and providing guidance and support as needed to ensure that strategies are being executed effectively. Overall, my work as a Strategic Planner requires strong analytical skills, strategic thinking, and excellent communication skills. I must be able to understand the needs and wants of the target market, and develop effective plans to achieve business goals that meet those needs and drive success.

Strategic Planner

Samsung Electronics

As a Social Media Strategy Manager, my work involves developing and executing a plan to use social media platforms to achieve the business's marketing and communication goals. This included creating and curating content for social media channels, engaging with followers and building online communities, and analyzing social media metrics to understand the effectiveness of campaigns and initiatives. I am responsible for staying up-to-date on the latest trends and best practices in social media, and for using that knowledge to develop strategies and tactics that are tailored to the business's target audience. I also work closely with other departments within the organization, such as marketing and customer service, to ensure that the social media strategy is aligned with the overall goals and objectives of the company.In addition to developing and executing the social media strategy, I also work to measure and report on the effectiveness of social media campaigns and initiatives. Developing and tracking key performance indicators (KPIs), and using data and insights to optimize and improve future campaigns. Overall, my work as a Social Media Strategy Manager requires strong analytical skills, strategic thinking, and excellent communication skills. I must be able to understand the needs and wants of the target audience, and develop effective strategies to engage with them and achieve business goals through social media.

Social Media Strategy Manager

Publicis

Social Media Marketing Manager

I’m Greg. I studied psychology and product strategy, worked in advertising and PR for some of world's most recognized brands, pioneered social media for Coca-Cola and Samsung, developed products for fortune 500 companies, founded my own startup and raised millions. Look forward to supporting you in developing a sustainable product strategy, successfully raising capital and creating commercially successful products. Need help? Get in touch via in my profile

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