Non Typical Inc

•	Led sales and marketing for leading trail camera company
•	Revitalized brand identity 
•	Established marketing strategy

VP of Sales and Marketing

Aebi Schmidt Group

As a member of the North American executive management team I led all marketing functions for our NA businesses. This included development and execution of twelve unique marketing plans in both b2b and b2c markets. The brands were primarily focused on snow and ice removal , trailers, and pavement maintenance. I worked closely with our corporate headquarters in Switzerland to ensure consistent performance across the globe.

•	Led marketing for North America
•	Developed strategies for 13 business units including b2b and b2c
•	Collaborated with peers on executive management team to drive business objectives
•	Transformed segmented marketing team into unified department

Director of Marketing, North America

Mercury Marine

Champion Mercury online strategy and executional plan
Coach and mentor team to help them grow in their careers and deliver on objectives
Develop local dealer marketing programs
Lead insourcing efforts and manage insourced digital advertising function
Drive technology platform decisions and implementations

Director, Online & Consumer Engagement

Accountable for online, social media, email, and other consumer engagement efforts supporting Mercury marketing strategies.

Senior Manager, Online & Consumer Engagement

Pacon Corporation

- Developed marketing strategies for both retail and
education distribution markets 
- Created corporate ecommerce/Amazon plan and 
team 
- Established new brands as well as rebranded existing brands 
- Led 10-person team that included graphic design, 
ecommerce, social media, and marketing 
communications 
- Generated traffic to corporate websites through 
SEO and digital advertising campaigns 
- Organized all product content and images with new PIM/DAM system

Marketing Communications Manager

Envano Interactive Business

- Led 7-person team including sales, project 
management, and digital advertising 
- Proved ROI to all clients through data analysis and
reporting 
- Drove new lead tracking/generation programs for 
clients 
- Worked with clients to develop corporate digital 
strategies 
- Identified and qualified customer needs and 
negotiated and closed profitable projects with high 
success rate

Director - Digital Services and Impact

Orion Energy Systems, Inc.

• Managed all facets of start-up  E-Commerce business, coordinated internal resources throughout the order-to-fulfillment process.
• Established a sound marketing plan and justified marketing spend with demonstrable return on investment. 
• Expanded the product catalog.

E-Commerce Business Development Manager

Ariens Company

I managed all online marketing initiatives for the wholegoods side of the business.  I also oversaw the company’s social media efforts.   I helped propel Ariens’ brands forward with strategies built around driving traffic to the corporate sites and then on to a network of branded dealer websites.  This was accomplished through search engine optimization, digital advertising and proactive social interactions with target audiences.

Managed the creation of the following websites: ariens.com, gravely.com, ariensco.com, zeroturn.com, ariensstore.com, gravelymower.com and sno-tek.net.

Internet strategy, online advertising, budgeting, social media strategy, search engine optimization,
website design and development, dealer website management, mobile development, dealer summit
presentations, e-commerce planning, Google Analytics.

Marketing Manager - Websites/Ecommerce

Strategraphic, LLC (web development, SEO)

I was the Co-Owner and Project Manager of Strategraphic LLC. Our company specialized in eMarketing solutions for the supply chain industry with additional clients in numerous other industries. Running a business provided me with tremendous experience in a variety of areas.

Project management, lead generation, sales, search engine optimization, web application development, personnel management, financial planning, customer service and other day-to-day administrative tasks that every business owner must handle. I worked closely with my clients to analyze their specific business needs and develop project specifications to help them meet their goals. I then helped guide the client and my team through the completion of the project, ensuring the successful launch of a vital marketing tool.

Owner

RedPrairie

Software Architect

Driven and ambitious change manager dedicated to continuous improvement focused on digital transformation and employee engagement. Decisive leader with experience driving company growth through a blend of technical, cultural, analytical, and creative strategies.

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