ClickUp

Senior Content Marketing Manager

- Manage web content creation and editorial processes
- Drive content campaigns with creative, product marketing, SEO, and paid media teams
- Test, learn, and optimize copy and design across web content
- Create the best user experience for ClickUp customers & visitors

Content Manager

Content Strategist

Tinuiti

- Grew organic traffic to Tinuiti.com by implementing strategic blog processes; keyword research, SEO best practices, and project management with product teams

- Managed and grew a small team of freelance writers to scale content production

- Implemented new coordination with product teams to source subject matter experts and topic opportunities to align with Tinuiti's newly acquired properties

- Conducted regular keyword and competitor research to win and maintain rankings for competitive keywords

- Develop customer-focused content strategies to support new product launches and agency initiatives

CPC Strategy

- Expanded content strategy from an Amazon-focus to include B2B Facebook and Google ads content

- Maintained ownership of Facebook and Google channel content with weekly reporting, topic
research, competitor analyses, and more

- Regularly met with Google and Facebook representatives to keep ahead of important product launches

- Took ownership of CPC Strategy's consumer studies program to expand topics and drive content lead generation

- Created case studies, brand success stories, and brand interview features for CPC Strategy's blog

Content Specialist

Capitol Compliance Management

• Engage target community through blogs and other public-facing content.

• Research, source, and write consistent and original content and edit all contributions of other departments.

• Seek out opportunities for content syndication through external venues such as partner blogs and publishing platforms.

• Identify, follow and participate in all relevant social media platforms.

• Track and report on measurement criteria that demonstrates the relative success of blog content and other inbound marketing and communications programs.

Content Writer

Istanbul Technical University

•Organized daily classes to improve speaking and reading comprehension, which raised year-end •Cambridge exam scores for junior-high students.
•Researched and implemented newer publisher materials and learning strategies to increase student engagement and interest.
•Analyzed and revised written examinations to improve student performance.
•Held quarterly meetings and after-school tutoring to build rapport with parents and students.
•Represented the department by writing and delivering ceremonial Republic Day speech to faculty and parents.

Native English Teacher

Doğa Koleji

•Designed an after-school conversation club and early-morning exercises to provide extra-curricular opportunities for English learners.
•Transcribed weekly newsletters from Turkish to English to engage English speaking parents.
•Adapted new Pearson ESL materials to improve academic standards.
•Delivered quarterly presentations to parents and faculty to build awareness and support for department programs.

Native English Instructor

Koç University

•Taught groups of children aged 4-12 conversational English during an English language summer camp program
•Engaged children in daily English practice through a variety of summer camp activities: cooking, golf, parkour free running, poi, rhythm, photography and yoga
•Provided hour-long classroom conversational lessons to help develop pronunciation, vocabulary, and speaking fluency
•Served in a leadership role managing 4 other mentors and 15 students 
•Helped create group performance for parents

English Mentor & Group Leader

Folsom Cordova Unified School District

•Provided one-on-one classroom support for mentally and physically handicapped students 
•Helped develop cognitive reading, writing, and mathematical skills for students with autism
•Increased motor-skill development in low-functioning students through assisted exercise and physical activity
•Assisted with toileting caregiving of medically fragile students
•Assisted with teacher instruction of special needs students at various district sites (Folsom Middle School, Mitchell Middle School, Cordova High School, Vista del Lago High School)

Instructional Aid - Special Education

Apple

•Worked independently providing customer service for Apple computer products
•Provided professional technical service for users of the Mac Operating System and related programs
•Integrated  phone communication and software skills to deliver timely and effective resolutions to customers

At-Home Advisor

Kevin McCarty for State Assembly

•Building grassroots support by establishing face-to-face rapport with potential voters in downtown
Sacramento (District 9)
• Campaigning door-to-door and via telephone by cold-calling potential voters
• Planning neighbourhood coverage for campaign outreach in downtown Sacramento
• Recruiting additional volunteers to expand ground campaign effort

Political Intern

Building in public @ copycafe.co

Hey there, I'm Greg!

A full-stack content wizard 🧙 with specialized experience in SaaS and...

- Web content strategy & editorial management
- Copywriting & content writing
- Scaling content marketing programs/operations
- Lead generation campaigns/funnels
- Web pages, email nurtures, blogs, ads, scripts, white papers, & case studies 📚

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