Greg Preece

I help AI businesses to scale through their YouTube and video content. I focus on using teaching YouTube SEO to get views and AI tips to save time making videos.

YouTube Strategist & Content Creator For AI Tools

Metro UK

•	Managing the introduction of a new preference centre and signup form.
•	Complete planning and creation of the user welcome program
•	Creation of branded email templates for use across the company
•	A/B testing, approval & sign off, segmentation, scheduling frequent B2C emails
•	User experience testing and assistance with the marketing strategy of a new mobile app

CRM & Digital Platforms Executive

Monitise

•	Working on daily email marketing campaigns throughout the whole of the email production process (creating templates, testing, approval & sign off, set up, segmentation, scheduling across multiple I.P. addresses)

•	Reporting and insight to improve email campaign performance

•	Working on customer acquisition strategies including lead generation campaigns and competitions

•	Image processing, enhancing and manipulation 

•	Support the Social Media marketing strategy

•	Developing a marketing plan for an upcoming app launch.

Online Marketing Executive

Miracle Dynamics

•	Corporate Videos - Writing and directing a customer facing promotional corporate video. The video was a tongue-in-cheek view of the company which starred genuine employees throughout and ran for around 10 minutes in full. I was responsible for envisioning a theme for the video, writing a script for both cast and voiceover artist, hiring a camera crew to shoot the production and also for final sign off. 

•	Website Design and Development - Designing and developing a new company website for public release. This project has required a complete restructure of the website's navigation to improve user experience and create an increase in leads. I have created a new, modern flat design for the company's website and populated the website using a CMS.

•	Social Media Marketing - Implementing a social media marketing campaign to raise brand awareness, increase customer loyalty and drive sales. I have been given complete control over the introduction of the campaign which has required thorough research into the advantages of separate individual social media platforms and creating clear goals and measurements for success.

•	HTML Email Marketing - I'm currently helping to introduce a HTML email solution into the company that will integrate with our Microsoft Dynamics CRM data. I have researched the different supplier options and provided my technical expertise to contribute to a well advised decision.

•	Web Analytics - Analysing user behaviour on the company's existing website to make calculated structural and design changes which complement the user experience in the new website.

Digital Media Coordinator

Cypher Media

•	Website design/development - HTML, CSS, JavaScript, PHP, working with CMS solutions
•	Video & photo editing - Photoshop, Final Cut, Premiere, After Effects
•	Development of Eductional Software - Flash based, SCORM compliant courses
•	Establishing a thorough understanding of clients’ needs through direct communication with the customers to create clear project briefs 
•	Providing technical support and general assistance and events and conferences
•	Invoicing clients and handling payments

Video and Digital Media Producer

Microsoft

Program Manager for Windows Live (WL) and Mobile products for the UK including Hotmail, Messenger, Spaces, Skydrive, Writer, Mail and all other Windows Live products (see download.live.com).

Summary of key responsibilities/achievements:
- Managed bugs with the Windows Live products, escalated UK business issues to the product groups and drove for resolution
- Internal online resources management. SharePoint 2010 work including designing and running team SharePoints.
- Testing of beta products such as Windows Live for the UK.
- Development of a web app using Windows Live APIs. Scripted using JavaScript and C# scripting language in ASP.NET.
- Experience working in a corporate environment, handling confidential information, working with Program Managers and senior managers
- Good final review and rating as a future Microsoft hire

Contributions in aditional areas within Microsoft:
- Graphic design for internal resources such as posters, website banners and informative leaflets.
- Created Silverlight Deep Zoom and PhotoSynth applications that were used on the MSN.co.uk website.
- Worked with MSN video team. Filmed exclusive celebrity interviews and public vox pops as well as creating an internal training video as part of a small production team. 
- Promoting internal search voting system for improving Bing quality &amp; assisting with internal marketing campaigns .

Subsidiary Program Manager (Intern)

I help AI tool businesses to scale through YouTube and video content. I focus on using teaching YouTube SEO for getting views, and AI tool tips for saving time.

I'm obsessed with AI tools that help us create videos faster & consistently, publish more, and get more views & sales.

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