Greg Verdino's Linkedin Analytics

Greg Verdino is principal consultant and founder of CognitivePath, a management consultancy that guides organizations through the AI era. We combine deep AI strategy expertise with deep knowledge of large enterprises, associations, and marketing teams to deliver targeted, objective-driven solutions. Greg's career spans more than 30 years at the intersection of marketing strategy and technology innovation. He's helped brands like AT&T, Coca-Cola, Ford Motor Company, IBM, Panasonic, and UPS seize the opportunities inherent in the birth of the web, the introduction of streaming, the advent of social media, and the push toward enterprise-wide digital transformation. He's been working with generative AI systems since 2020 -- two+ years before the launch of ChatGPT -- and exploring the marketing and business potential of AI for nearly a decade. This year, he earned graduate certificates in AI Strategy and AI Ethics from Cornell University's SC Johnson School of Business and the London School of Economics & Social Sciences. Greg is also a sought-after keynote speaker on topics related to digital transformation, technology trends, the future of business, and marketing innovation. He's the author of two books, Never Normal and microMARKETING, and co-hosts a bi-weekly podcast, No Brainer, that explores the impact of AI on marketing.