Usona Institute

Volunteer

Promega Corporation

As the Director of Global Marketing, I served as a strategic partner with business units, corporate departments and international branches - addressing challenges, managing tensions, and fostering creative marketing solutions. 

Leading a talented team of more than 50 professionals, I raised expectations surrounding the brand, developed our digital marketing prowess, and prioritized strategic growth initiatives. 

My approach was rooted in problem solving, servant leadership, and agile methodologies, empowering our team to develop solutions that resonated with audiences and contributed to Promega's success.

I emphasized accountability and collaboration, fostering a culture where problem-solving and delivering value were the corner stones of our success. 

I played a key role in boosting our digital footprint, significantly improving search visibility on Promega.com. My efforts to integrate marketing with strategic foresight complemented the skills of our talented writers, designers and videographers, ensuring our content and design strategies worked hand in hand to elevate Promega's presence across various platforms.

A proponent of an Agile mindset, I led our transition toward greater prioritization, flexibility, transparency, and rapid iteration. My focus on professional development cultivated a cadre of managers invested in our teams' growth. 

Core Competencies:
Strategic Thinking: Learning how businesses make money and the KPIs tracked to apply expertise in marketing and brand management. 

Leadership: Setting an aspirational vision by collaborating with other leaders and bringing along writers, designers, and strategists to craft compelling narratives and distinctive assets that engage and inspire.

Emotional Intelligence / Mindfulness: Using active listening, I demonstrate leadership through flexibility in approaches and responding positively to new initiatives. These skills help me communicate effectively with team members.

Director, Global Marketing

Foot Locker

Leveraged research for insights into our consumers' habits. Stayed current with trends in media, content creation, purchasing behaviors, and brand strategies to help ensure Eastbay remained top of mind with its target audience. Aligned marketing initiatives to serve business objectives, fostering partnerships with key vendors (New Balance, Under Armour, Adidas, and Nike). 

Led comprehensive D2C marketing strategies and used insights to strengthen positive perceptions of the Eastbay brand. Implemented performance marketing tactics across channels, significantly boosting brand awareness, web traffic, and sales metrics. My leadership in 2016 resulted in two campaigns acclaimed by Google for Excellence. I was instrumental in developing targeted marketing approaches, emphasizing product priorities, linking business revenue goals, and executing high-profile content featuring professional athlete. 

Managed a diverse team of more than 35 professionals across several departments, driving notable achievements including:

Bringing together marketing and procurement colleagues to influence each other's activities and align on business priorities. 

Fall Sports Campaign: Generated 500,000 social media impressions, enhancing brand awareness.

Back-to-School Campaign: Achieved a 22% year-over-year increase in website conversion rates.

Fall Brand Campaign: Surpassed 2 million video views with efficient pre-roll ad spend, enabling effective retargeting strategies.

Winter Brand Campaign: Acquired 2,000 new customers through targeted PPC campaigns.

Senior Manager, Brand

Directed Eastbay's integrated marketing and merchandising strategies across various channels and product categories, steering our efforts toward an omni-channel campaign model, notably during key Back to School and Holiday seasons. I honed my skills in social media and influencer marketing, ensuring our marketing narratives were in lockstep with significant product launches and seasonal promotions in collaboration with our vendor partners.

I was pivotal in talent development, revamping team structure and elevating performance benchmarks to align with the company's ambitious growth objectives. My leadership contributed to the professional advancement of five out of seven team members, who were promoted to managerial roles within a year, underscoring my commitment to nurturing high-potential talent and fostering a culture of excellence.

Senior Manager, Marketing

Cogstate

At Cogstate's Axon Sports startup, I transformed business goals into dynamic marketing strategies, overseeing the management of e-commerce platforms for both the U.S. and Canada. I spearheaded SEO efforts by optimizing keyword strategies and enhancing the user experience, adopting a content-first approach with a focus on engaging, branded storytelling.

I led the development and execution of comprehensive marketing programs and creative initiatives, providing crucial support to the sales team in business development, trade shows, and integrated marketing communications. My role involved forging strategic partnerships and cultivating strong relationships with key stakeholders, including physicians, business partners, creative professionals, and media representatives.

Responsible for the marketing budget, I also directed public relations efforts, social media strategies, and customer engagement communications, ensuring a cohesive and impactful brand presence across all channels.

Director, Marketing

Sartori Creative

In my agency role, I oversaw diverse client portfolios ranging from regional healthcare to tourism sectors, ensuring profitable outcomes for the agency. Leveraging my skills as a creative problem solver, team leader, and strategist, I crafted comprehensive marketing plans and persuasive campaign proposals.

I led research initiatives through surveys and focus groups to gather actionable insights, guiding our strategic approach. My responsibilities also included crafting compelling content, from scripts and press releases to presentations, annual reports, and newsletters, to effectively communicate client stories and achievements.

I played a key role in business development, identifying promising sales leads and collaborating closely with the agency team to prepare and deliver impactful pitches for new business opportunities, driving agency growth and client success.

Account Manager + Chief Collaborator

Liberty Mutual Insurance

As the lead Marketing Communications Consultant for Wausau Signature Agency, I contributed to the agency's launch and established its brand identity from the ground up. My role encompassed the full spectrum of the brand experience, from identity architecture to strategic messaging.

I served as the communications consultant for corporate initiatives, crafting and executing strategic marketing plans that were developed and measured for effectiveness. My expertise in market research, lead generation programs, and sales incentive campaigns was leveraged to significantly boost agent productivity and align with the agency's business goals, ensuring a cohesive and impactful brand strategy.

Marketing Communications Consultant

I cultivated and managed valuable business relationships with external agencies, production firms, and consultants, to evolve the brand and national advertising strategies for Wausau Insurance Companies, marking a significant milestone in my career. Notably, these campaigns included commercials that were prominently featured on CBS' 60 Minutes, showcasing our innovative approach to marketing.
Additionally, I was honored to serve as the strategic communication consultant for  Wausau Signature Agency (WSA), where I led the marketing initiatives critical to successfully launching WSA as a standout independent commercial insurance agency. This role underscored my ability to drive marketing strategy and execution, contributing to the establishment and growth of the brand in a competitive landscape.

Director, Advertising

As Director of Marketing Communications at Wausau Insurance Companies, I orchestrated a comprehensive suite of marketing initiatives that encompassed brand positioning, advertising, public relations, content creation, and internal communications. My role included communication consultation with the executive team and various business units during critical organizational milestones, including the de-affiliation from Nationwide Insurance, the affiliation with Liberty Mutual Group, and the spin-off of Wausau Benefits.

I led a dedicated corporate communications team, steering the company through these transformative periods with a focus on maintaining brand integrity, engaging stakeholders, and ensuring seamless internal and external messaging. This role demanded a blend of strategic vision and operational excellence, positioning the company favorably in a dynamic industry landscape.

In 1997, I participated in Nationwide Insurance's search for a new agency to handle its $22 million account.

Manager, Marketing Communications

As a strategic marketing communications leader, I specialize in driving growth and consistent brand experiences by aligning marketing strategies with core business objectives. With experience across diverse industries — including insurance, retail, sports and biotech — I’ve cultivated a deep understanding of both B2B and B2C markets. I am skilled at navigating complex challenges and building high-performing, collaborative global teams to deliver exceptional results.

I believe in authentic brand expression and have a proven track record of creating and executing marketing strategies that resonate with audiences. My leadership is rooted in an adaptive, results-oriented approach, fostering a culture of continuous innovation and operational excellence. I have built and scaled marketing centers of excellence, driving transformative change and ensuring alignment between cross-functional teams to achieve business growth.

With a background that spans marketing, media, and agency work, I bring a broad, multi-faceted perspective to every project. I am dedicated advancing the businesses I help lead while empowering those around me to grow and thrive. This commitment to people development is a cornerstone of my leadership style.

I hold the distinction of being a Fellow of the CIM and am certified as a CSPO. My executive education from Northwestern University and the University of Wisconsin has further sharpened my strategic thinking and leadership capabilities, equipping me to navigate the complexities of today’s rapidly evolving business landscape.

Ready to take on a Senior Director or VP of Marketing role, I am eager to leverage my experience and skills to lead transformative marketing initiatives that drive long-term success for organizations at the highest level.

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