Sprinklr

Sprinklr helps the world's biggest companies and their teams make their customers and fans happier. Across 30+ digital channels, our industry-leading AI creates insights for deeper and more real-time customer and fan experiences.

Global Strategic Account Executive

The Elite Selling Podcast

What does it take to become an ELITE seller?

Inspired by their conversations with top Go-to-Market leaders at some of the fastest-growing companies in the world, Griffin Reilly & Frankie Vignone created the Elite Selling Podcast to answer this question. Their goal is to uncover actionable insights for sellers who want to hone their craft and strive for greatness.

Founder & Co-Host

People.ai

Using patented AI technology, People.ai transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerate revenue growth, and maximize marketing ROI

2x President's Club 

FY'2022 "Rookie of the Year"

Major Account Executive

Strategic Account Executive

Barracuda

More than 150,000 organizations worldwide trust Barracuda to protect their applications, email, network, and cloud environments so they can focus on taking their business to the next level.

3x President's Club

Enterprise Account Executive

Account Executive - Cloud Security 

Territory Account Manager

Albacete Basket

Small Forward for Albacete Basket and Gandia Basket of the LEB Plata League in Spain

Basketball Player

Who actually makes tech purchasing decisions at your prospect/customer accounts? 

Jessica Gilmartin, CRO @ Calendly, argues titles can be misleading. 

She believes sellers often assume all purchasing decisions are made at the C-Level (I'm absolutely guilty of this). In reality, that C-Level 'buyer' you’ve been targeting most likely has a team to help make those decisions.

On the most recent episode of The Elite Selling Podcast, Jessica recommends you: 

✅ Do your homework
✅ Craft an initial PoV
✅ Keep digging until you find the person/team actually responsible for making purchasing decisions

Check out this episode with Jessica for more great recommendations! 

#sales #marketing #strategy #abm #tech #eliteselling

Griffin Reilly

Who are your "5 P's"? 

Last year I met a VP of Sales at a $2B/year software company, his biggest initiative was a program called the "5 P's" which actively tracked his team of 1,500 reps' engagement with their company's 5 key target personas. 

Aka the "5 P's".

For example, if you're selling cybersecurity software, your 5 P's could be: 

1) CISO
2) Director of Cybersecurity 
3) Director of IT 
4) VP, Cybersecurity 
5) Director of Cloud Security 

This VP I met with wanted to track and score his teams's engagement with their 5 key personas because he knew that results (aka qualified pipeline) come from consistent engagement with the right personas within the right accounts/prospects. 

As a rep, I highly recommend taking some time to research your own business, document the 5 key personas within your own accounts/prospects, and actively track your engagement with these personas. 

Is there a better way to track engagement with target champions/personas that you've seen? Comment here if so! 

#sales #gtm #marketing #eliteselling #champion

What makes you unique as a seller? 

On this week’s episode of The Elite Selling Podcast, Frankie and I sit down with Billy Bob Brigmon, Founder & Managing Partner @ High Impact Leadership Development, to discuss the qualities, skills, and experiences that can make a sales rep unique. 

For example, all reps have different: 

✅ Communication skills
✅ EQ 
✅ Problem Solving Abilities
✅ Product Knowledge
✅ Persistence & Resilience 
✅ Adaptability 
✅ Networking/Relationship Building
✅ Time Management & Organization
✅ Technical Proficiency 
✅ Authenticity and Integrity

Billy Bob believes that elite sellers are obsessed with differentiation because they understand that their uniqueness has commercial value. When they uniquely combine other knowledge and skills with elite selling skills, they create unlimited options for winning over next ten years and beyond.

One way reps can differentiate themselves is through “Talent Stacking” which includes two pillars: 

1) Become the best at one specific thing
2) Become very good (top 25%) at two or more things.  

Billy Bob argues everyone has at least a few areas in which they could be in the top 25% with some effort.

Check out this week’s episode with Billy Bob when it drops later this week!

#sales #gtm #marketing #eliteselling 

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