Cassandra Robinson

The Ambitious Exec

Executive Writer

Grinding in Grace

Grinding in Grace is a media + ministry company focused on encouraging people to seek a deeper relationship with the Lord Jesus, while living a life of creative freedom through faith-based coaching + inspirational lifestyle content.

Faith-Driven Personal Brand Coach

• A 6-week LinkedIn intensive training for beginner LinkedIn content creators and faith-driven entrepreneurs to level up their online presence, generate organic leads, and increase brand awareness. 
• Provided members with the resources, community, and fellowship to break through self-doubt, strengthen messaging, and establish authority on LinkedIn.

LinkedIn Growth Bootcamp Creator

• A simple 4-step process designed to help faith-driven leaders and entrepreneurs get unstuck and confidently build a purpose-driven brand (for the good of others and for the glory of God). 
• Provide clients with a comprehensive all-in-one solution. Including a brand identity guide and easy-to-use content strategy to appeal to ideal audience.

Founder of The K.N.O.W. Fellowship | Faith-Driven Business Development Program

The Grinding in Grace Podcast 

For more encouragement and practical advice on growing your personal brand and business for God's Kingdom, check out The Grinding Grace Podcast.

Creator and Host of The Grinding in Grace Podcast 

Missional Marketing

WE ARE A CHRISTIAN ADVERTISING MARKETING AGENCY THAT SPECIALIZES IN CHURCHES

Our purpose is to fulfill our part of the Great Commission in the local church through digital technology.

Spokesperson & Content Creator 

Whitehorse Recruiting 

• Whitehorse Recruiting is a boutique recruiting firm that identifies talent aligned with the mission and goals of small, faith-led organizations. 
• By viewing business as a ministry, we are transforming the culture of the business. I have combined my 10+ years of versatile work experience with my love for God to ensure that His people have gainful employment.

HR & Recruitment Consultant

Adams Limitless

Adams Limitless is an innovative and disruptive talent provider specializing in construction & technology recruitment and career placement for the 21st Century.

Sr. Recruitment Specialist

Steico Industries

Reason for leaving: spouse accepted new job opportunity; relocated to Austin, TX

•	Managed the entire full-cycle recruitment process from sourcing candidates, conducting phone screens, scheduling interviews, negotiating offers, and submitting job offer letters ensuring every candidate's experience was consistent
•	Filled 30+ positions within the first 2 months of hire, including hard-to-fill roles in a tight marketplace, developing creative ways to passively source candidates and provide quality hires
•	Conducted intake meetings with hiring managers to replace outdated and vague job descriptions
•	Gathered current recruitment cost metrics and provided a cost-saving alternative to increase the speed and efficiency of the full-cycle recruitment process, saving the company an average of $9,00

Talent Acquisition Specialist 

Erickson-Hall Construction Co.

Reason for leaving: HR department restructure; non-performance-based layoff; offered severance.

•	Managed the full-cycle recruiting process as the only in-house recruiter for 50+ new hires from initial sourcing and screening through drafting offer negotiations, pre-employment testing, orientation, and on-boarding
•	Scheduled and coordinated 15 – 20 interviews per week during the most aggressive growth of the company’s existence; managed complex calendaring system with project executives, executive assistant and HR Director
•	Conducted over 40+ phone interviews per week recruiting for hard-to-fill positions, while simultaneously addressing bottleneck issues in the recruitment process, improving service quality and increasing overall efficiency
•	Assisted in the transition to and implementation of EaseCentral, an electronic benefits portal, eliminating manual registration paperwork for 150+ employees and reducing the administrative time for enrollment to 3 mins.
•	Played a key role in the acquisition of $187,500 in employment training funds from the ETP, a premier
state-funded program supporting job creation and retention, saving the company over $200,000 in T&D costs

Human Resources Coordinator

North County Human Resources - San Diego (NCHR-SD)

NCHR-SD Mission to provide Human Resources professionals with quality focused learning, professional contacts, support for workplace challenges, legal updates and resources to enhance careers, protect organizational assets and build outstanding business relationships.

•	Managed e-marketing efforts through ConstantContact for announcements of monthly HR 
        luncheons and leadership roundtables 
•	Designed, managed and distributed association's branded e-marketing campaigns to drive 
        engagement and encourage participation from local HR community 
•	Collaborated with board members in the development of collateral materials, direct mail 
        initiatives, and press releases to ensure a consistency in the brand image

Marketing Coordinator

Target

•	Supervised 12 team members in multiple departments, including women’s, men’s, children’s, and baby clothing and associated products
•	Co-managed sales improvement projects that drove sales growth, achieving a 35% increase in sales
•	Managed the daily operations and staff logistics, while maximizing employee productivity, and maintaining workflow efficiency and high quality service standards
•	Participated in performance management processes, including recognizing job performance, coaching, writing reviews, providing feedback, delivering corrective actions, and tracking performance progress

Sales Floor Team Lead

Hey, there purpose-driven leader! 👋 

You have a powerful story. 

A testimony that could impact millions and transform the lives of those you were meant to serve.

But the idea of sharing it feels overwhelming 😬 

You want to build a brand that’s genuine, authentic and purpose-driven.

One that’s aligned with who you truly are, but it’s hard to know where to start or how to put it all together in a way that feels true to you.

In fact, it’s exhausting 😩 

If you’re struggling with where to begin or how to embrace your story—you’re not alone.

I’ve been there.

From the outside, I looked like I had it all together. But inside, I was holding back, afraid that my story wouldn't be received, that I would be rejected. 

That it wouldn’t resonate or feel “professional” enough to share.

But here’s what I’ve learned: 

Your STORY is your superpower 💪 

And the more REAL, raw and relatable you are, the more your audience will see you as someone they can trust and build a relationship with:

✨ WHO I WORK WITH:

I work with purpose-driven founders, coaches, and entrepreneurs who are ready to step out from behind the polished brand image and show up authentically. My goal is to help you connect with your audience on a deeper level, build a community, and make an impact that’s rooted in who God designed you to be. No pretense. Just YOU. 

Through my Whole & Worthy program, I’ll help you:

-Align your content strategy with your values and mission
-Embrace your story and share it confidently
-Build a brand that reflects your experiences, values, and unique journey

And that’s just the beginning!

I’m here to support you every step of the way as your coach, cheerleader, and sister-friend, helping you grow a brand that’s powerful, purpose-driven, and unmistakably you.

So, what are you waiting for?

Your story is ready to be shared, and I’d love to help you take that first step.

Got questions or just want to connect? Shoot ‘em my way! 

I can’t wait to see the impact your story will make 🙌

It's easy NOT to post.

It's easy not to show up.
It's easy not to share what you really think, feel, or desire.

It's easy to ghost.
It's easy to hide.
It's easy to stay quiet because silence feels safer than vulnerability.

But if it was easy, everyone would be doing it.

Everyone would be showing up on LinkedIn — sharing their story, building their personal brand, growing their business, and becoming who God created them to be.

Leveraging their God-given strengths for the good of others and the glory of God.

Everyone would be in the gym, honoring their body, walking in discipline, becoming the strongest version of themselves — inside and out.

Everyone would be writing their book, launching their podcast, or creating the business God whispered to them in secret.

But they're not.

Because it's NOT easy.

That's something I see all the time in my work with leaders and entrepreneurs.

They have powerful testimonies — moments of pain that became purpose — but when it comes to sharing those valleys publicly, fear and doubt creeps in.

The bankruptcy that taught them the power of a fresh start. 
The divorce that deepened their faith and taught them resilience.
The diagnosis that brought them to their knees and led to breakthrough. 

They want to speak from the mountaintop of expertise because it's safer than speaking from the middle of the process.

But that's where genuine impact is created.
That's how real connection and relationships are built.
That's where transformation stems from — the honesty of your humanity.

Not the shying away from it. 

Which is why I always tell my clients shoot for done versus perfect.
Because perfect may never get done.

Your story is like your fingerprint — no one has the same one. 
Your testimony has the power to awaken faith, courage, and healing in someone else's life.

So post the thing.
Write the book.
Build the brand.

Do it messy. Do it scared. Do it anyway.

Because if it was easy, everyone would be doing it.

And you, my friend, are not everyone.

You are set apart for a unique purpose and calling. 

You are fearfully and wonderfully made.
And the world needs that very unique message, story and calling only you have to share!

What's the ONE thing you've been waiting to feel "ready" to share?

Drop it below - let's normalize the messy middle together.

#faith #personalbranding #grindingingrace #community #storytelling

Being a solopreneur can be… A LOT 😅 


😩 Overwhelming.
😪 Exhausting.
💪 Challenging.
🙌 Rewarding.
🔥 Refining.

All of the above.

Between client work, content creation, DMs, emails, writing, design, planning, and trying to stay sane 🤪 — you quickly realize you can't do it without the right support. 

Here are (some) of the tools I use every day to organize my life and business as a faith-driven personal branding strategist, content creator + ghostwriter:

1️⃣  Canva 🎨 

My go-to for everything design-related. LinkedIn banners, quote graphics, carousels, UGC storyboards, testimonials, branding kits, vision boards — if you can imagine it, you can build it in Canva.

User-friendly. Clean. Easy. A must-have.

2️⃣  Notion

I started using Notion this year after being invited as LinkedIn influence of their Notion faces campaign and as someone with an ADHD brain, I actually find it pretty intuitive.

You can create:

• content calendars
• client dashboards
• project trackers
• document hubs
• personal planning systems

I'm still learning it, but it's quickly becoming a home base for my brain.

3️⃣  Stanley by Stan

Okay… this tool surprised me. 🤯

I joined their beta cohort, and Stanley truly elevates my content creation if I'm ever staring at a blank screen. It analyzes my past LinkedIn content and writes in my voice — alarmingly well.

Like any AI, it needs my guidance.

But when I need content ideas, drafts, captions, hooks, or just more consistency, Stanley has been a huge help.

4️⃣  Scrivener 📖 

I wrote my entire first book manuscript in Scrivener. ✍️

If you struggle with organization, get overwhelmed looking at big documents, or need structure for long-form writing, this tool is a lifesaver.
I'm now using it in the editing phase, and I can't recommend it enough.

5️⃣ Stan Store

This is the most straightforward "no-code" website builder I've personally used.

You can set up:
• booking links
• lead magnets
• paid offers
• communities
• newsletters
• discovery calls
• templates
• digital downloads

I run my LinkedIn Influence Accelerator community through Stan, and it keeps things simple and streamlined.

6️⃣  Kondo (LinkedIn Inbox Manager)

Let's be real: LinkedIn's native inbox is… chaotic. 😅

Kondo can organize leads, group conversations, follow-ups, and keep your outreach clean and stress-free. If LinkedIn is where you do business, I've found this tool to be incredibly valuable.

Being a solopreneur is challenging — but it doesn't have to burn you out. 

What tools are YOU leaning on right now to make life a little easier? Drop them below 👇

Tools don’t replace your anointing…but they can support your calling! 😌 

#faith #solopreneur #businesstools #grindingingrace #entrepreneurship

Shoutout to my brother in Christ and fellow Kingdom entrepreneur, Caleb Rosado! 🎉 


For launching Rosado 6 Productions—serving SoCal with weddings, cultural events, and corporate functions.

Starting a business takes courage, grit, and faith. Watching him step into his calling has been SO inspiring.

This weekend his VAYA gala, something hit me...

Room full of incredible leaders and entrepreneurs—including Tom Bui, who's an actor in the next Crazy Rich Asians sequel.

But when I mentioned I was a LinkedIn marketing strategist?

People LIT UP 🤩 

Then admitted they weren't on the platform. 😳

They're everywhere else—Instagram, TikTok, Facebook—but missing the most powerful B2B platform in the world.

Here's the truth:

LinkedIn isn't just another social media platform.

It's where your business becomes your ministry.
It's where your mess becomes your message.
It's where God uses YOUR story to reach people only YOU can reach.

"We defeat the enemy by the blood of the Lamb and by the word of our testimony." - Rev 12:11

Your testimony has POWER.

Whether you're a student, SBO, executive, creator, or leader—LinkedIn will change your life if you let it.

(Shoutout to Wendy King, CPC—forever grateful for helping me through my darkest season. 💜)

What story have you been holding back from sharing?

Drop it below 👇

If you need help finding the courage to hit publish—my DMs are open.

Let's turn that pain into purpose together. ✨

#faith #grindingingrace #personalbranding #community #entrepreneurship

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